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[{"key": "dc.contributor.author", "value": "Kantola, Miia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-12-16T17:55:07Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-12-16T17:55:07Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1240520", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/40580", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritysetiikka ja yhteiskuntavastuu ovat yh\u00e4 enenev\u00e4ss\u00e4 m\u00e4\u00e4rin ajankohtaisia teemoja\r\nnykyajan viestinn\u00e4n tutkimuksessa, vaikka kolme vuosikymment\u00e4 sitten ep\u00e4iltiin niiden olevan laskevia tutkimustrendej\u00e4. Yhteiskuntavastuu on haastava alue viestitt\u00e4v\u00e4ksi eik\u00e4 vastuuviestinn\u00e4ss\u00e4 sallita isoja ep\u00e4onnistumisia, koska panoksena on jatkuvasti organisaation maine.\r\n\r\nT\u00e4ss\u00e4 tutkimuksessa tarkasteltiin nelj\u00e4n suuren suomalaisen p\u00f6rssiyrityksen yhteiskuntavastuuty\u00f6t\u00e4 viestinn\u00e4n kontekstissa. Tutkimusaiheeseen paneuduttiin kolmen tutkimuskysymyksen avulla: 1) Miten sidosryhm\u00e4n\u00e4k\u00f6kulma n\u00e4kyy yrityksen yhteiskuntavastuun toteuttamisessa?, 2) Mink\u00e4lainen rooli viestinn\u00e4ll\u00e4 on yrityksen yhteiskuntavastuun toteuttamisessa? ja 3) Mitk\u00e4 ovat vastuullisen toiminnan motiivit? N\u00e4iden teemojen kautta peilattiin my\u00f6s vastuullisuuden vaikutusta yrityksen maineeseen ja menestymiseen markkinoilla.\r\n\r\nTutkimuksessa haastateltiin yhteens\u00e4 nelj\u00e4\u00e4 viestinn\u00e4n ja yhteiskuntavastuun ammattilaista. Haastattelut toteutettiin puhelimitse. Tulokset osoittivat, ett\u00e4 sidosryhmien kanssa viestit\u00e4\u00e4n aktiivisesti ja niiden odotukset halutaan huomioida. Viestinn\u00e4n rooli vastuullisuusty\u00f6n tekemisess\u00e4 ei noussut aineistosta vahvasti esiin. N\u00e4ytti silt\u00e4, ett\u00e4 haastateltavat eiv\u00e4t kokeneet viestij\u00e4n rooliaan yhteiskuntavastuuty\u00f6n toteuttamisessa ratkaisevana tekij\u00e4n\u00e4. Viestint\u00e4 ei kuitenkaan j\u00e4\u00e4nyt t\u00e4ysin roolitta, vaan sill\u00e4 n\u00e4htiin ratkaiseva merkitys, kun vastuuajattelua jalkautetaan organisaation j\u00e4senille. Vastuullisuusty\u00f6 on muotoutunut tutkimukseen osallistuneissa yrityksiss\u00e4 sis\u00e4syntyiseksi asiaksi ja motiivit vastuullisuusty\u00f6n tekemiseen ovat itsekk\u00e4\u00e4t: onnistunut vastuullisuusty\u00f6\r\nvaikuttaa muun muassa positiivisesti organisaation maineeseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Kantola (miiakan) on 2012-12-16 17:55:07.501728. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-12-16T17:55:07Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201212163359.pdf: 507468 bytes, checksum: e631753e2ce89038507af07ca24cbf75 (MD5)\r\nlicense.html: 5034 bytes, checksum: 50e375a60e0743dbd4403fc851bc5659 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-12-16T17:55:07Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201212163359.pdf: 507468 bytes, checksum: e631753e2ce89038507af07ca24cbf75 (MD5)\r\nlicense.html: 5034 bytes, checksum: 50e375a60e0743dbd4403fc851bc5659 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "81 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Yhteiskuntavastuu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sidosryhm\u00e4t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4 yhteiskuntavastuun kent\u00e4ll\u00e4 : case-tutkimus nelj\u00e4st\u00e4 suomalaisesta p\u00f6rssiyrityksest\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201212163359", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": 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