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[{"key": "dc.contributor.author", "value": "Havu, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-12-13T11:52:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-12-13T11:52:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1240312", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/40568", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yhteiskuntavastuusta on viime vuosien aikana muodostunut teema tai jopa trendik\u00e4s ilmi\u00f6, joka on saanut organisaatiot muun muassa kehitt\u00e4m\u00e4\u00e4n raportointik\u00e4yt\u00e4nt\u00f6j\u00e4\u00e4n, osallistumaan yhteis\u00f6jen tukemiseen sek\u00e4 panostamaan ymp\u00e4rist\u00f6nsuojeluun.\n\nT\u00e4m\u00e4 tutkimus l\u00e4hestyy yhteiskuntavastuun viestint\u00e4\u00e4 tarkkailemalla henkil\u00f6st\u00f6n roolia organisaation vastuullisuudessa. Tavoitteena on tarkastella, miten organisaatio voi osallistavan ja vuorovaikutteisen yhteiskuntavastuun viestinn\u00e4n avulla p\u00e4\u00e4st\u00e4 tilanteeseen, jossa vastuullisuuden teemat ja toimintatavat kattavat organisaation siten, ett\u00e4 vastuullisuutta sovelletaan jokap\u00e4iv\u00e4isess\u00e4 toiminnassa. Tutkimuksen kohdeorganisaatio on valtio-omisteinen alkoholijuomien v\u00e4hitt\u00e4ismyyntiyhti\u00f6 Alko Oy. Aineisto ker\u00e4ttiin teemahaastattelulla ja henkil\u00f6st\u00f6kyselyll\u00e4.\n\nSek\u00e4 teoreettisen viitekehyksen ett\u00e4 tutkimustulosten mukaan osallistava yhteiskuntavastuun viestint\u00e4 vaatii aktiivista otetta sek\u00e4 viestinn\u00e4st\u00e4 vastaavilta henkil\u00f6ilt\u00e4 ett\u00e4 muulta henkil\u00f6st\u00f6lt\u00e4. Kohdeorganisaatio Alkossa mahdollisuudet strategisesti suunniteltuun\nonnistuneeseen osallistavaan viestint\u00e4\u00e4n ovat sek\u00e4 asenteiden ett\u00e4 toimivien viestint\u00e4kanavien suhteen olemassa. Potentiaalin hy\u00f6dynt\u00e4minen edellytt\u00e4\u00e4 kuitenkin selke\u00e4sti aiempaa aktiivisempaa vuorovaikutteisuutta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elina Havu (iielhavu) on 2012-12-13 11:52:48.849608. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-12-13T11:52:49Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201212133341.pdf: 1096179 bytes, checksum: d1d1a1232bb8e8d2a8969c07a96dd494 (MD5)\nlicense.html: 5003 bytes, checksum: 59e5cc789019efd947a4bdf653d9cd80 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-12-13T11:52:49Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201212133341.pdf: 1096179 bytes, checksum: d1d1a1232bb8e8d2a8969c07a96dd494 (MD5)\nlicense.html: 5003 bytes, checksum: 59e5cc789019efd947a4bdf653d9cd80 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "84 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strategiaviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osallistava viestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yrityksen vastuullinen viestint\u00e4 - jaettu vastuu vai johdon propagandaa?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201212133341", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-12-13T11:52:49Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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