A cultural analysis of the visual signs in the Zapatistas websites

A political movement initiated in Mexico known as Zapatism is analysed through the visual objects displayed in their websites on the Internet. The objective is to make a cultural analysis and interpretation of the visual representation of Zapatistas websites, to expose their visual identity through...

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Main Author: Escalona Urenda, Sandra
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Taiteiden ja kulttuurin tutkimuksen laitos, Department of Art and Cultural Studies, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2012
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/40413
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author Escalona Urenda, Sandra
author2 Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto
author_facet Escalona Urenda, Sandra Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto Escalona Urenda, Sandra Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto
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description A political movement initiated in Mexico known as Zapatism is analysed through the visual objects displayed in their websites on the Internet. The objective is to make a cultural analysis and interpretation of the visual representation of Zapatistas websites, to expose their visual identity through the most salient visual signs and their corresponding cultural meanings. The analytical method introduced in this study is divided in three major aims: consolidating a pool of images retrieved from Zapatistas websites, finding patterns of visual elements within these images, and providing an interpretation for the visual signs emerging from such patterns. In the analysis, three images emerged as the core of the visual identity: the pasamontañas (black ski-mask), Subcomandante Marcos, and the red star. The main contribution of this work is the methodology and how it can be applied to support a discussion about the implications of the global-local cultural context for the visual elements of Zapatism online.
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spellingShingle Escalona Urenda, Sandra A cultural analysis of the visual signs in the Zapatistas websites Cultural Meaning Identity Online activism Representation Visual Signs Zapatism Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 identiteetti WWW-sivut visuaalinen viestintä representaatio zapatistit aktivismi
title A cultural analysis of the visual signs in the Zapatistas websites
title_full A cultural analysis of the visual signs in the Zapatistas websites
title_fullStr A cultural analysis of the visual signs in the Zapatistas websites A cultural analysis of the visual signs in the Zapatistas websites
title_full_unstemmed A cultural analysis of the visual signs in the Zapatistas websites A cultural analysis of the visual signs in the Zapatistas websites
title_short A cultural analysis of the visual signs in the Zapatistas websites
title_sort cultural analysis of the visual signs in the zapatistas websites
title_txtP A cultural analysis of the visual signs in the Zapatistas websites
topic Cultural Meaning Identity Online activism Representation Visual Signs Zapatism Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 identiteetti WWW-sivut visuaalinen viestintä representaatio zapatistit aktivismi
topic_facet 319 Cultural Meaning Digital Culture (maisteriohjelma) Identity International Master's Degree Programme in Digital Culture Online activism Representation Visual Signs WWW-sivut Zapatism aktivismi identiteetti representaatio visuaalinen viestintä zapatistit
url https://jyx.jyu.fi/handle/123456789/40413 http://www.urn.fi/URN:NBN:fi:jyu-201211223058
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