| fullrecord |
[{"key": "dc.contributor.author", "value": "Westerlund, Johanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-11-01T08:51:57Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-11-01T08:51:57Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1233879", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/40146", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pk-yritykset ovat edellytys alueiden talouden kehitt\u00e4miselle, ja suurhankkeilla voidaan luoda paremmat mahdollisuudet pk-yritysten liiketoiminnalle. Yhteis\u00f6viestinn\u00e4n tutkimuksessa pk-yritysten n\u00e4k\u00f6kulma on kuitenkin t\u00e4h\u00e4n menness\u00e4 j\u00e4\u00e4nyt v\u00e4h\u00e4iselle huomiolle, ja pk-yritysten viestint\u00e4kulttuuria tunnetaan heikosti. Tiedon puute vaikeuttaa suurhankkeiden viestinn\u00e4n johtamista siten, ett\u00e4 se huomioisi pk-yritysten tarpeet ja edist\u00e4isi siten alueen elinvoimaisuutta.\r\n\r\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli selvitt\u00e4\u00e4 Fennovoiman ydinvoimalahankkeen esimerkin kautta miten yritysten v\u00e4lisell\u00e4 viestinn\u00e4ll\u00e4 voidaan tukea pk-yritysten p\u00e4\u00e4sy\u00e4 suurhankkeeseen ja siten edist\u00e4\u00e4 alueen elinvoimaisuutta. Aihetta tutkittiin haastattelemalla kes\u00e4ll\u00e4 2012 kymment\u00e4 Per\u00e4merenkaaren alueella sijaitsevan rakennus- ja infra-alan pk-yrityksen toimitusjohtajaa ja Fennovoiman rakentamisjohtajaa. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin teemahaastattelua, ja aineisto analysoitiin teoriaohjaavan sis\u00e4ll\u00f6nanalyysimenetelm\u00e4n avulla. \r\n\r\nTutkimus osoittaa, ett\u00e4 yritysten v\u00e4lisell\u00e4 viestinn\u00e4ll\u00e4 voidaan lis\u00e4t\u00e4 yritysten tietoa hankkeen vaatimuksista, se auttaa yrityksi\u00e4 verkostoitumaan oikeiden toimijoiden kanssa, ja sen avulla yritykset voivat lis\u00e4t\u00e4 tunnettuuttaan p\u00e4\u00e4st\u00e4kseen mukaan kilpailutukseen. Pk-yritysten osallistumista suurhankkeeseen voidaan tukea huomioimalla viestinn\u00e4n suunnittelussa viestinn\u00e4n osapuolten toimintakulttuurit, l\u00e4ht\u00f6kohdat ja motivaatiotekij\u00e4t. Koska pk-yritysten resurssit ovat rajalliset, laadukas ja oikea-aikainen tieto voi auttaa pk-yrityksi\u00e4 muokkaamaan kapasiteettiaan vastaamaan suurhankkeen vaatimuksia.\r\n\r\nTutkimus tarjoaa yhteis\u00f6viestinn\u00e4n alalle tietoa pk-yritysten viestint\u00e4kulttuurista ja osoittaa, ett\u00e4 my\u00f6s pk-yritysten n\u00e4k\u00f6kulma on syyt\u00e4 huomioida tulevaisuuden tutkimuksessa. Tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 soveltuvin osin my\u00f6s muihin suurhankkeisiin, mutta yleist\u00e4minen edellytt\u00e4\u00e4 laajempaa tutkimusta.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Johanna Westerlund (jostpawe) on 2012-11-01 08:51:56.456675. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-11-01T08:51:57Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201211012834.pdf: 1397150 bytes, checksum: 1c2ef415e0a8d582630f6fb407f78bb3 (MD5)\r\nlicense.html: 5069 bytes, checksum: dad76d1b8692f96b3a32d53511f2af81 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-11-01T08:51:57Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201211012834.pdf: 1397150 bytes, checksum: 1c2ef415e0a8d582630f6fb407f78bb3 (MD5)\r\nlicense.html: 5069 bytes, checksum: dad76d1b8692f96b3a32d53511f2af81 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "98 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Fennovoima (ydinvoimayhti\u00f6)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritysten v\u00e4linen viestint\u00e4 tukemassa pk-yritysten p\u00e4\u00e4sy\u00e4 suurhankkeeseen : Fennovoiman ydinvoimalahankkeen n\u00e4k\u00f6kulma", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201211012834", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-11-01T08:51:57Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suhdetoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkostoituminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hankkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aluetalous", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|