Measuring music artist success

Musiikkiteollisuudella on vuosikymmeniä kestäneet perinteet artistin menestyksen mittaamisessa. Mittaamisella on pyritty sekä monitoroimaan erilaisten musiikkiin liittyvien prosessien tuloksia ja vaikutuksia, sekä suunnittelemaan ja ohjaamaan artistin uraan liittyvää liiketoimintaa. Musiikkiteollisu...

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Main Author: Luck, Heidi
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Musiikin laitos, Department of Music, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2012
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/40014
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author Luck, Heidi
author2 Humanistinen tiedekunta Faculty of Humanities Musiikin laitos Department of Music University of Jyväskylä Jyväskylän yliopisto
author_facet Luck, Heidi Humanistinen tiedekunta Faculty of Humanities Musiikin laitos Department of Music University of Jyväskylä Jyväskylän yliopisto Luck, Heidi Humanistinen tiedekunta Faculty of Humanities Musiikin laitos Department of Music University of Jyväskylä Jyväskylän yliopisto
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description Musiikkiteollisuudella on vuosikymmeniä kestäneet perinteet artistin menestyksen mittaamisessa. Mittaamisella on pyritty sekä monitoroimaan erilaisten musiikkiin liittyvien prosessien tuloksia ja vaikutuksia, sekä suunnittelemaan ja ohjaamaan artistin uraan liittyvää liiketoimintaa. Musiikkiteollisuus elää rajua murroskautta, jossa vanhat ansaintalogiikat ovet saaneet rinnalleen uusia tapoja tehdä liiketoimintaa ja markkinoiden muutos on myös muuttanut artistin menestyksen mittaamisen toimintamalleja. Musiikkia kuunnellaan tänä päivänä enemmän kuin koskaan ja tästä syystä alalle on syntynyt suuri tarve uusille, paremmin nykytilannetta vastaaville mittareille. Tämä Pro Gradu-tutkielma tarkastelee menestystä eri näkökulmista ja selvittää, mitä menestys oikein on ja kuinka sitä pitäisi mitata musiikkiteollisuudessa. Tutkimuksen tavoitteet on jaettu neljään pääkategoriaan, joiden avulla selvitetään 1) mitä menestys tarkoittaa 2) mitä ominaispiirteitä menestyvällä artistilla on 3) miten artistin menestystä on mitattu ja 4) kuinka sitä tulisi mitata tulevaisuudessa. Tutkimus sisältää myös uudenlaisen artistin menestykseen ja sen mittaamiseen liittyvien tekijöiden kategorisoinnin ja pyrkii näin selittämään paremmin tätä subjektiivista ja abstraktia ilmiötä. Tutkimuksen teoreettinen viitekehys perustuu kirjallisuuteen, joka valottaa menestystä, suosiota ja näiden mittaamista eri näkökulmista ja sitä on myös käytetty uuden teoreettisen viitekehyksen luomiseen. Uutta viitekehystä on käytetty myös tutkimuksessa kerättyjen tulosten jäsentämiseen ja tulkintaan. Tutkimus toteutettiin laadullisena puolistrukturoituna teemahaastatteluna. Tutkimukseen haastateltiin neljää suomalaisessa musiikkibusineksessa vaikuttavaa alan ammattilaista ja haastattelulla kerättiin tietoa heidän ajatuksistaan, mielipiteistään ja toiveistaan artistin menestyksestä ja sen mittaamisesta. Haastattelujen tuottama aineisto analysoitiin käyttämällä sisällönanalyysimenetelmää. Tulosten mukaan artistin menestyksen mittaaminen on äärimmäisen tärkeää musiikkibusineksessa. Alan liiketoimintamalleissa tapahtunut muutos on aiheuttanut olemassa olevien mittareiden vanhentumisen ja liiketoimintamallien sirpaloituminen on aiheuttanut saman ilmiön myös menestyksen mittaamisessa. Tämä tilanne on luonut tarpeen uudenlaisten mittareiden kehittämiselle. Tutkimus esittelee myös uudenlaisen tavan kategorisoida menestys ilmiönä, kategorisoimalla menestyksen eri osa-alueet neljään kategoriaan: ekonomiseen, sosiokulttuuriseen, aisteihin perustuvaan (aistimukselliseen) ja biologiseen. The music business has a long history of measuring artists’ success in order to monitor the impact of different music-related actions, as well as to plan and estimate future developments in artists’ careers. Due to rapid changes in the music industry landscape, the methods traditionally used to measure success are no longer relevant. However, music is listened more than ever before, resulting in an increased need for new and reliable gauges to measure artists’ success now and in the future. This thesis examines success from a number of different angles, in particular how to define and measure it in the music business. The objectives of this research are divided into four main categories in order to determine 1) what success is all about, 2) what features a successful artist has, 3) how success has been measured in the past, and 4) how it should be measured in the future. This thesis also develops a way of categorising the different success factors in the music business, and contains four perspectives from which success can be measured. In so doing, this highly subjective and abstract phenomenon is rendered more concrete. The theoretical background of the thesis is based on literature that considers the measurement of success from different angles. This literature is also used to create a new framework and approach to success measurement, which is in turn used to interpret and structure the data subsequently collected. The research approach used was qualitative. Specifically, a series of semi-structured interviews were carried out. Four Finnish music industry professionals were interviewed about their thoughts and opinions regarding success measurement. The data they provided were analysed using qualitative content analysis. The results suggest that measuring success in the music business is highly relevant. However, the methods of measurement are more fragmented than they used to be. This fragmentation has followed the changes in the music industry landscape, and has created a demand for new kinds of gauges with which to measure success. Finally, this thesis proposes a new way of categorising success in the music industry, dividing success factors into four categories: economic, sociocultural, sensorial, and biological.
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Mittaamisella on pyritty\nsek\u00e4 monitoroimaan erilaisten musiikkiin liittyvien prosessien tuloksia ja vaikutuksia, sek\u00e4 suunnittelemaan ja ohjaamaan\nartistin uraan liittyv\u00e4\u00e4 liiketoimintaa. Musiikkiteollisuus el\u00e4\u00e4 rajua murroskautta, jossa vanhat ansaintalogiikat ovet saaneet\nrinnalleen uusia tapoja tehd\u00e4 liiketoimintaa ja markkinoiden muutos on my\u00f6s muuttanut artistin menestyksen mittaamisen\ntoimintamalleja. Musiikkia kuunnellaan t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 enemm\u00e4n kuin koskaan ja t\u00e4st\u00e4 syyst\u00e4 alalle on syntynyt suuri tarve\nuusille, paremmin nykytilannetta vastaaville mittareille. T\u00e4m\u00e4 Pro Gradu-tutkielma tarkastelee menestyst\u00e4 eri n\u00e4k\u00f6kulmista\nja selvitt\u00e4\u00e4, mit\u00e4 menestys oikein on ja kuinka sit\u00e4 pit\u00e4isi mitata musiikkiteollisuudessa.\nTutkimuksen tavoitteet on jaettu nelj\u00e4\u00e4n p\u00e4\u00e4kategoriaan, joiden avulla selvitet\u00e4\u00e4n 1) mit\u00e4 menestys tarkoittaa 2) mit\u00e4\nominaispiirteit\u00e4 menestyv\u00e4ll\u00e4 artistilla on 3) miten artistin menestyst\u00e4 on mitattu ja 4) kuinka sit\u00e4 tulisi mitata\ntulevaisuudessa. Tutkimus sis\u00e4lt\u00e4\u00e4 my\u00f6s uudenlaisen artistin menestykseen ja sen mittaamiseen liittyvien tekij\u00f6iden\nkategorisoinnin ja pyrkii n\u00e4in selitt\u00e4m\u00e4\u00e4n paremmin t\u00e4t\u00e4 subjektiivista ja abstraktia ilmi\u00f6t\u00e4. Tutkimuksen teoreettinen\nviitekehys perustuu kirjallisuuteen, joka valottaa menestyst\u00e4, suosiota ja n\u00e4iden mittaamista eri n\u00e4k\u00f6kulmista ja sit\u00e4 on my\u00f6s\nk\u00e4ytetty uuden teoreettisen viitekehyksen luomiseen. Uutta viitekehyst\u00e4 on k\u00e4ytetty my\u00f6s tutkimuksessa ker\u00e4ttyjen tulosten\nj\u00e4sent\u00e4miseen ja tulkintaan.\nTutkimus toteutettiin laadullisena puolistrukturoituna teemahaastatteluna. Tutkimukseen haastateltiin nelj\u00e4\u00e4 suomalaisessa\nmusiikkibusineksessa vaikuttavaa alan ammattilaista ja haastattelulla ker\u00e4ttiin tietoa heid\u00e4n ajatuksistaan, mielipiteist\u00e4\u00e4n ja\ntoiveistaan artistin menestyksest\u00e4 ja sen mittaamisesta. Haastattelujen tuottama aineisto analysoitiin k\u00e4ytt\u00e4m\u00e4ll\u00e4\nsis\u00e4ll\u00f6nanalyysimenetelm\u00e4\u00e4.\nTulosten mukaan artistin menestyksen mittaaminen on \u00e4\u00e4rimm\u00e4isen t\u00e4rke\u00e4\u00e4 musiikkibusineksessa. Alan\nliiketoimintamalleissa tapahtunut muutos on aiheuttanut olemassa olevien mittareiden vanhentumisen ja liiketoimintamallien\nsirpaloituminen on aiheuttanut saman ilmi\u00f6n my\u00f6s menestyksen mittaamisessa. T\u00e4m\u00e4 tilanne on luonut tarpeen uudenlaisten\nmittareiden kehitt\u00e4miselle. Tutkimus esittelee my\u00f6s uudenlaisen tavan kategorisoida menestys ilmi\u00f6n\u00e4, kategorisoimalla\nmenestyksen eri osa-alueet nelj\u00e4\u00e4n kategoriaan: ekonomiseen, sosiokulttuuriseen, aisteihin perustuvaan (aistimukselliseen)\nja biologiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The music business has a long history of measuring artists\u2019 success in order to monitor the impact of different music-related\nactions, as well as to plan and estimate future developments in artists\u2019 careers. Due to rapid changes in the music industry\nlandscape, the methods traditionally used to measure success are no longer relevant. However, music is listened more than\never before, resulting in an increased need for new and reliable gauges to measure artists\u2019 success now and in the future. This\nthesis examines success from a number of different angles, in particular how to define and measure it in the music business.\nThe objectives of this research are divided into four main categories in order to determine 1) what success is all about, 2)\nwhat features a successful artist has, 3) how success has been measured in the past, and 4) how it should be measured in the\nfuture. This thesis also develops a way of categorising the different success factors in the music business, and contains four\nperspectives from which success can be measured. In so doing, this highly subjective and abstract phenomenon is rendered\nmore concrete. The theoretical background of the thesis is based on literature that considers the measurement of success\nfrom different angles. This literature is also used to create a new framework and approach to success measurement, which is\nin turn used to interpret and structure the data subsequently collected.\nThe research approach used was qualitative. Specifically, a series of semi-structured interviews were carried out. Four\nFinnish music industry professionals were interviewed about their thoughts and opinions regarding success measurement.\nThe data they provided were analysed using qualitative content analysis.\nThe results suggest that measuring success in the music business is highly relevant. However, the methods of measurement\nare more fragmented than they used to be. This fragmentation has followed the changes in the music industry landscape, and\nhas created a demand for new kinds of gauges with which to measure success. 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spellingShingle Luck, Heidi Measuring music artist success Menestys Artisti Supertähteys Mittaaminen Musiikkiteollisuus Success Artist Superstardom Measuring Music Industry Musiikkitiede Musicology 3051 menestyminen viihdetaiteilijat tähteys mittaus musiikkiteollisuus
title Measuring music artist success
title_full Measuring music artist success
title_fullStr Measuring music artist success Measuring music artist success
title_full_unstemmed Measuring music artist success Measuring music artist success
title_short Measuring music artist success
title_sort measuring music artist success
title_txtP Measuring music artist success
topic Menestys Artisti Supertähteys Mittaaminen Musiikkiteollisuus Success Artist Superstardom Measuring Music Industry Musiikkitiede Musicology 3051 menestyminen viihdetaiteilijat tähteys mittaus musiikkiteollisuus
topic_facet 3051 Artist Artisti Measuring Menestys Mittaaminen Music Industry Musicology Musiikkiteollisuus Musiikkitiede Success Superstardom Supertähteys menestyminen mittaus musiikkiteollisuus tähteys viihdetaiteilijat
url https://jyx.jyu.fi/handle/123456789/40014 http://www.urn.fi/URN:NBN:fi:jyu-201210172706
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