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[{"key": "dc.contributor.author", "value": "Kallas, Martta", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-10-04T10:08:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-10-04T10:08:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1231681", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/39881", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus vertailee suomessa toimivien rahapelien ja tupakan tuottajien puhetta\nvastuusta ja vastuullisesta liiketoiminnasta sek\u00e4 tarkastelee vastuupuhetta reaktiona\nyhteiskunnan moraaliseen paineeseen, joka aiheutuu n\u00e4iden teollisuudenalojen tuotteiden ja\npalveluiden aiheuttamasta riippuvuudesta ja muista niiden kuluttajille koituvista haitoista.\nTupakan ja rahapelien tuottajille on yhteist\u00e4 t\u00e4m\u00e4 myyt\u00e4vien tuotteiden haitallinen luonne,\nmutta erottavana tekij\u00e4n\u00e4 on niiden yhteiskunnallinen asema eli muun muassa niiden\ntoimintaa rajoittava lains\u00e4\u00e4d\u00e4nt\u00f6. Rahapeliyhti\u00f6t toimivat Suomessa monopoliaseman turvin,\nkun taas tupakkamarkkinoilla kilpailu on vapaata, mutta toisaalta markkinoinnille lailla\ns\u00e4\u00e4detyt rajoitukset huomattavasti tiukempia. Tutkimuksessa arvioidaan aineiston perusteella\nmy\u00f6s t\u00e4m\u00e4n seikan vaikutusta vastuullisuuspuheen sis\u00e4lt\u00f6ihin. Aineistona tutkimuksessa on\nsuomalaisten rahapelituottajien (Raha-automaattiyhdistys, Veikkaus, \u00c5lands\npenningautomatf\u00f6rening ja Fintoto oy) sek\u00e4 kolmen suurimman Suomen markkinoilla\ntoimivan tupakkayhti\u00f6n (Philip Morris, British American Tobacco ja Imperial Tobacco)\nInternet-sivuilta ker\u00e4tty\u00e4 sosiaaliseen vastuuseen liittyv\u00e4\u00e4 materiaalia, jota analysoidaan\nsis\u00e4ll\u00f6nanalyysin keinoin.\nRahapeli- ja tupakkayhti\u00f6iden puhetta vastuullisuudesta yhdist\u00e4\u00e4 sen taustalla\nvaikuttava n\u00e4kemys rationaalisesta kuluttajasta, joka riitt\u00e4v\u00e4sti informoituna on kykenev\u00e4\ntekem\u00e4\u00e4n omat p\u00e4\u00e4t\u00f6ksens\u00e4, mill\u00e4 perustellaan teollisuuden liiallisen rajoittamisen ja\nkuluttajien \u201dholhouksen\u201d tarpeettomuutta. Toisaalta riippuvuudesta k\u00e4rsiv\u00e4t\nongelmakuluttajat n\u00e4hd\u00e4\u00e4n t\u00e4ysin erillisen\u00e4 ryhm\u00e4n\u00e4, joka on menett\u00e4nyt kulutuksensa\nhallinnan \u2013 heid\u00e4n ongelmansa eiv\u00e4t ole teollisuuden vaan yksil\u00f6n vika. Yhteist\u00e4 tutkituille\nteollisuudenaloille on my\u00f6s alaik\u00e4isten suojelu ja ehdoton heille markkinoinnista\npid\u00e4tt\u00e4ytyminen. Eroja vastuupuheeseen luovat tuotteiden aiheuttamien ongelmien\nerityyppisyys (tupakan fyysiset terveyshaitat vs. rahapelaamisen aiheuttamat rahalliset ym.\nongelmat) ja teollisuudenalojen erilainen paikka yhteiskunnassa. Rahapeliyhti\u00f6t voivat\nesimerkiksi vedota lain turvaamaan monopoliasemaansa luotettavuuden takaajana, kun taas\ntupakantuottajat joutuvat huomattavasti perusteellisemmin puolustamaan omaa\nolemassaoloaan ja n\u00e4kemyksens\u00e4 huomioonottamisen t\u00e4rkeytt\u00e4 esim. tupakan myynnin ja\nmarkkinoinnin rajoitteita suunniteltaessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hilla M\u00e4kel\u00e4 (himiirma) on 2012-10-04 10:08:58.438213. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-10-04T10:08:58Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201210042589.pdf: 342749 bytes, checksum: 9af2b998c9197b070dfd2fe7a20a6fe2 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-10-04T10:08:58Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201210042589.pdf: 342749 bytes, checksum: 9af2b998c9197b070dfd2fe7a20a6fe2 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysten yhteiskuntavastuu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuullisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "riippuvuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ongelmapelaaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vastuullisuuden olemus riippuvuutta aiheuttavia tuotteita myyvien yritysten teksteiss\u00e4 : Suomessa toimivien rahapeli- ja tupakkayhti\u00f6iden vertailua", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Suomessa toimivien rahapeli- ja tupakkayhti\u00f6iden vertailua", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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"schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-10-04T10:08:59Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "203", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", 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tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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