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[{"key": "dc.contributor.author", "value": "Summanen, Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-10-03T07:21:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-10-03T07:21:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/39258", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Summanen, Antti\r\nRyhm\u00e4ostaminen elektronisessa B2C -kaupank\u00e4ynniss\u00e4\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2012, 24 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma\r\nOhjaaja: Makkonen, Markus\r\nRyhm\u00e4ostaminen on merkitt\u00e4v\u00e4 uudistus verkkokauppojen hinnoittelussa vuosituhannen vaihtuessa. T\u00e4ss\u00e4 uudessa hinnoittelumekanismissa asiakkaalla on mahdollisuus vaikuttaa tuotteen hinnoitteluun ja myyj\u00e4 voi samalla saavuttaa merkitt\u00e4v\u00e4\u00e4 etua myyntim\u00e4\u00e4rien kasvaessa. Ryhm\u00e4ostaminen hy\u00f6dynt\u00e4\u00e4 tehokkaasti asiakkaiden omia verkostoja markkinoinnissa, k\u00e4ytt\u00e4en viestint\u00e4kanavina interneti\u00e4 ja sosiaalisen median palveluita.\r\nT\u00e4ss\u00e4 tutkielmassa tarkastellaan ryhm\u00e4ostamista hinnoittelumekanismina ja osana verkkokaupan markkinointistrategiaa. Tavoitteena on m\u00e4\u00e4ritell\u00e4 ry-hm\u00e4ostamisen k\u00e4site ja tutkia millaisia erityispiirteit\u00e4 sill\u00e4 on. N\u00e4iden erityis-piirteiden perusteella ryhm\u00e4ostamista verrataan muihin hinnoittelumeka-nismeihin, kuten staattinen hinnoittelu ja erilaiset dynaamiset hinnoittelume-kanismit. Ryhm\u00e4ostamisen eroista nousee esille erityisesti sen monimuotoisuus, kuten mahdollisen kolmannen osapuolen roolit kaupank\u00e4ynniss\u00e4.\r\nLis\u00e4ksi vertaillaan ryhm\u00e4ostamista hy\u00f6dynt\u00e4vi\u00e4 verkkosivustoja Groupon, LivingSocial ja Mobshop.com. Vertailuun on valittu Yhdysvaltalainen, mutta suurin Suomessa toimiva ryhm\u00e4ostosverkkokauppa Groupon, sen l\u00e4hin kilpai-lija, Yhdysvaltalainen LivingSocial, sek\u00e4 aiemmin mainittu vuosituhannen vaih-teessa toiminut Mobshop.com. Vertailussa Mobshop.com erottuu monipuoli-semman hinnoittelumekanisminsa ja erilaisen tuotevalikoimansa my\u00f6t\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-10-03T07:21:04Z\nNo. of bitstreams: 1\nAntti Summanen.pdf: 324516 bytes, checksum: 148947aca955f6b7def4c308a84ef68a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-10-03T07:21:04Z (GMT). No. of bitstreams: 1\nAntti Summanen.pdf: 324516 bytes, checksum: 148947aca955f6b7def4c308a84ef68a (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroninen kaupank\u00e4ynti", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ryhm\u00e4ostaminen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelumekanismi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ryhm\u00e4ostaminen elektronisessa B2C -kaupank\u00e4ynniss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201210032563", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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