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[{"key": "dc.contributor.author", "value": "Matilainen, Jukka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-09-27T14:39:59Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-09-27T14:39:59Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1231352", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38663", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus tutkii viestint\u00e4toimistojen ja sanomalehtien johtamista. Tutkimuksen aihe on haasteellinen, sill\u00e4 aikaisemmat tutkimukset eiv\u00e4t tutki johtamista viestint\u00e4yrityksiss\u00e4 vaan keskittyv\u00e4t mm. suhdetoiminnan (PR) integroimiseen osaksi viestint\u00e4yritysten asiakasorganisaatioiden johtamista. Sanomalehdiss\u00e4 johtamistutkimukset viime aikoina ovat taas j\u00e4\u00e4neet v\u00e4hemm\u00e4lle, kun tutkimukset ovat kohdistuneet l\u00e4hinn\u00e4 mediamuutoksen vaikutukseen ja printtimedian tulevaisuusn\u00e4kymien arviointiin. Tutkimuksen teoreettinen tausta yhdisteltiin muun muassa k\u00e4sitteist\u00e4 huomioty\u00f6 ja push ja pull \u2013prosessit,\r\njotta voitiin painottaa media-alojen toiminnan muuttumista perinteisist\u00e4 push-prosesseista pull-prosesseihin.\r\n\r\nKohdeorganisaatioina tutkimuksessa oli 7 viestinn\u00e4n konsulttitoimistoa ja 7 erikokoista sanomalehte\u00e4. Viestint\u00e4yrityksist\u00e4 haastateltiin toimitusjohtajia ja sanomalehdist\u00e4 p\u00e4\u00e4toimittajia. Haastateltavien johtamisk\u00e4yt\u00e4nteit\u00e4 analysoitiin fenomenografisella tutkimusotteella luomalla johtamisprofiileista kuvauskategorioita. Lis\u00e4ksi tutkittiin, onko viestint\u00e4yritysten johtamisk\u00e4yt\u00e4nteill\u00e4 ja mediamuutoksella yhteys.\r\n\r\nTutkimuksessa nousi esille, ettei viestint\u00e4yritysten johtaminen puhtaasti edusta en\u00e4\u00e4 teollisista organisaatioista periytyvi\u00e4 johtamismalleja vaan yleisesti ottaen vastuu oli jaettu tasaisesti organisaation ty\u00f6ntekij\u00f6ille; suoraa k\u00e4skemist\u00e4 ja valvontaa ei esiintynyt ja alaiset olivat autonomisia. Tulosten perusteella viestint\u00e4organisaatiot muistuttivat vapaan tiedonjaon organisaatioita (eng. shared-access system; ks. Ehin 2008) ja useiden johtajien profiili oli valmentajamainen. T\u00e4m\u00e4 edellytt\u00e4\u00e4 johtajilta vastuunjakoa ja neuvonantoa tarvittaessa. Johtajat my\u00f6s puhuivat mieluummin yhteisty\u00f6st\u00e4 kuin johtamisesta, sill\u00e4 ilmapiiri viestint\u00e4yrityksiss\u00e4 oli kollegiaalinen. Johtajilla viestint\u00e4yrityksiss\u00e4 korostuu taloudellinen vastuu ja p\u00e4\u00e4toimittajilla vastuu lehden sis\u00e4ll\u00f6st\u00e4. Mediamuutos taas on vaikuttanut viestint\u00e4yritysten toimintaan, mutta vaikutus johtamiseen on v\u00e4h\u00e4isempi.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jukka Matilainen (jutamati) on 2012-09-27 14:39:58.833417. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-09-27T14:39:59Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201209272530.pdf: 1649719 bytes, checksum: 5620a3b8884b6b54ad2b4f14f25e7aa4 (MD5)\r\nlicense.html: 5073 bytes, checksum: 6a23eb7e8bc1e2e625bb4127923639cc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-09-27T14:39:59Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201209272530.pdf: 1649719 bytes, checksum: 5620a3b8884b6b54ad2b4f14f25e7aa4 (MD5)\r\nlicense.html: 5073 bytes, checksum: 6a23eb7e8bc1e2e625bb4127923639cc (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "113 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "huomioty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "attention work", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "public relations", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suhdetoiminta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "journalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Flying solo or working together? How are the media professionals managed? : perceptions of heads of PR-agencies and editors-in-chief", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201209272530", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-09-27T14:39:59Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "johtaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suhdetoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4ala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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