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[{"key": "dc.contributor.author", "value": "Heiskanen, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-09-21T08:52:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-09-21T08:52:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2007", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1231008", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38602", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkastellaan suomalaista yrityksen ymp\u00e4rist\u00f6vastuuta, jota\nhavainnollistetaan yritysesimerkin, Keskon, kautta. Peruskysymyksen\u00e4 on: Mit\u00e4 on\nsuomalaisen yrityksen ymp\u00e4rist\u00f6vastuu ja mitk\u00e4 tekij\u00e4t siihen vaikuttavat. Ongelmaa\nl\u00e4hestyt\u00e4\u00e4n suomalaisen yhteiskunnan ymp\u00e4rist\u00f6tietoisuuden levi\u00e4misen; etiikan ja\nmoraalin roolin liike-el\u00e4m\u00e4ss\u00e4; ymp\u00e4rist\u00f6- ja yhteiskuntavastuun sek\u00e4 esimerkkiyritys\nKeskon kautta. Tutkimusaineistona ovat Keskon ymp\u00e4rist\u00f6- ja yhteiskuntavastuun\nraportit vuosilta 1997, 1999\u20132005 sek\u00e4 Keskon internet-sivusto. Tutkimusstrategiana on\ntapaustutkimus, tutkimusotteena k\u00e4ytet\u00e4\u00e4n kuvailevaa ja kartoittavaa k\u00e4siteanalyysia.\nTutkittaessa ymp\u00e4rist\u00f6tietoisuuden levi\u00e4mist\u00e4 ja sen vaikutusta yrityksiin k\u00e4vi ilmi, ettei\nvaikutussuhde ymp\u00e4rist\u00f6aktivismin ja yritysten ymp\u00e4rist\u00f6vastuullisuuden kehittymisen\nv\u00e4lill\u00e4 ollut suora, kuten toiminnan suunta on ollut. Ymp\u00e4rist\u00f6aktivismi on vaikuttanut\nensimm\u00e4isen\u00e4 lains\u00e4\u00e4d\u00e4nn\u00f6n tiukentumiseen, ja yritykset ovat joutuneet mukautumaan\nsiihen. Ymp\u00e4rist\u00f6nsuojelun p\u00e4\u00e4asiallinen kannattajaryhm\u00e4 on nyky\u00e4\u00e4n pieni ja\nsitoutuminen ymp\u00e4rist\u00f6arvoihin on kaiken kaikkiaan v\u00e4h\u00e4ist\u00e4. Siten yrityksiss\u00e4k\u00e4\u00e4n ei\nole koettu syv\u00e4llist\u00e4 ymp\u00e4rist\u00f6her\u00e4tyst\u00e4, vaikka osa yrityksist\u00e4 ottaa vapaaehtoista,\nlainpuitteet ylitt\u00e4v\u00e4\u00e4 vastuuta ymp\u00e4rist\u00f6asioista.\nKeskon tie yhteiskuntavastuun edell\u00e4k\u00e4vij\u00e4ksi alkoi vuonna 1990 ymp\u00e4rist\u00f6politiikan\njulkistamisella. 1990-luvun alkupuoli oli kierr\u00e4tykseen ja j\u00e4tteenv\u00e4hent\u00e4miseen\npainottuvaa aikaa. Ymp\u00e4rist\u00f6- ja yhteiskuntavastuun institutionalisoituminen k\u00e4ynnistyi\n1990-luvun loppupuoliskolla, kun Kesko alkoi muuttaa toimintojaan\nymp\u00e4rist\u00f6sertifikaatin mukaisiksi ja julkaisi ensimm\u00e4iset ymp\u00e4rist\u00f6raporttinsa. 2000-\nluvulle tultaessa Kesko oli saavuttanut kotimaantoiminnassaan institutionalisoitumisen\npisteen, ja alkoi laajentaa aktiivisesti toimintaansa ulkomaille. Ulkomaantoimintojen\nosalta ei viel\u00e4 voida puhua institutionalisoitumisen saavuttamisesta, sill\u00e4 ymp\u00e4rist\u00f6ty\u00f6 on\nkotimaan rajojen ulkopuolella viel\u00e4 kesken. Ymp\u00e4rist\u00f6vastuun institutionalisoituminen\non hy\u00f6dytt\u00e4nyt sek\u00e4 yrityst\u00e4 ett\u00e4 ymp\u00e4rist\u00f6\u00e4; Keskon ymp\u00e4rist\u00f6vastuu on\nsidosryhm\u00e4l\u00e4ht\u00f6ist\u00e4, voitontavoitteluun pyrkiv\u00e4\u00e4 vastuuta.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-09-21 08:52:40.171146. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-09-21T08:52:40Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201209212475.pdf: 240409 bytes, checksum: abe7ca3b89834b5ec6d3aadf37cbcdd5 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-09-21T08:52:40Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201209212475.pdf: 240409 bytes, checksum: abe7ca3b89834b5ec6d3aadf37cbcdd5 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2007", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "102 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kesko", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Markkinoiden vihre\u00e4 k\u00e4si : yrityksen ymp\u00e4rist\u00f6vastuu suomalaisessa yhteiskunnassa tapaustutkimuksena Kesko", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Yrityksen ymp\u00e4rist\u00f6vastuu suomalaisessa yhteiskunnassa tapaustutkimuksena Kesko", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201209212475", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": 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yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-09-21T08:52:40Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": 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