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[{"key": "dc.contributor.author", "value": "Raninen, Annika", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-08-21T06:18:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-08-21T06:18:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1224416", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38329", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu \u2013ty\u00f6ni k\u00e4sittelee naisyleisurheilijoiden n\u00e4kemyksi\u00e4 heid\u00e4n k\u00e4ytt\u00e4mist\u00e4\u00e4n\nurheiluvaatteista. Aineisto on ker\u00e4tty haastattelemalla 10 suomalaista naisyleisurheilijaa kes\u00e4n\n2007 aikana. Tutkimuksen teht\u00e4v\u00e4n\u00e4 on selvitt\u00e4\u00e4, kuinka naisurheilijat voivat vaikuttaa heid\u00e4n\nk\u00e4ytt\u00e4miins\u00e4 urheiluvaatteisiin, kuinka vaatteet vaikuttavat urheilusuoritukseen sek\u00e4 mitk\u00e4 tekij\u00e4t\nvaikuttavat yleens\u00e4 vaatevalintaan. Varsinaisten tutkimusteht\u00e4vien ratkaisemisen lis\u00e4ksi\ntutkimuksen tarkoituksena on parantaa naisurheilijoiden asemaa sek\u00e4 tuoda heid\u00e4n \u00e4\u00e4nens\u00e4\nkuuluviin.\nTutkimus on tehty urheilufeministisest\u00e4 n\u00e4k\u00f6kulmasta. Se heijastuu menetelmien, teoreettisen\nviitekehyksen sek\u00e4 tutkimusteht\u00e4vien valinnassa. Urheilufeministit n\u00e4kev\u00e4t ett\u00e4 mm. sukupuoli ja\nluokkajako aiheuttavat naisten ja miesten ep\u00e4tasa-arvoisen kohtelun urheilukulttuurissa. Oma\ntutkimukseni otaksuu, ett\u00e4 urheilupukeutuminen yll\u00e4pit\u00e4v\u00e4n ja edist\u00e4v\u00e4n ep\u00e4tasa-arvoa naisten ja\nmiesten v\u00e4lill\u00e4.\nTutkimuksen perusteella urheiluvaatteiden valintaan vaikuttaa eniten urheilija itse, lajin\npukeutumiskulttuuri sek\u00e4 siihen sosiaalistuminen. Vaatteiden malleja sanelevat eniten kuitenkin\nurheiluvaatevalmistajat. Tulosten perustella naisten on hankalaa p\u00e4\u00e4st\u00e4 vaikuttamaan\nvaatevalmistajien vaatteisiin. Urheilijoiden mielipiteit\u00e4 vaatteista ei kysyt\u00e4, mik\u00e4 heijastuu\npuutteellisena valikoimana ja ep\u00e4mukavina malleina. Ep\u00e4mukavat urheiluvaatteet taas\nvaikuttavat negatiivisesti urheilusuoritukseen, koska urheilijan ajatukset kiinnittyv\u00e4t suorituksen\nsijaan vaatteisiin.\nKaupallistumisen vaikutukset n\u00e4kyv\u00e4t selkeinten vaikuttamismahdollisuuksien sek\u00e4 urheilijoiden\ntoivomien, hieman peitt\u00e4v\u00e4mpien vaatevaihtojen puuttumisena. T\u00e4m\u00e4n tutkimuksen johtop\u00e4\u00e4t\u00f6s\nonkin, ett\u00e4 urheilijoiden seksikk\u00e4\u00e4ll\u00e4 ulkon\u00e4\u00f6ll\u00e4 on tarkoitus yll\u00e4pit\u00e4\u00e4 kaupallisen urheilun\nvoittokulkua k\u00e4ytt\u00e4m\u00e4ll\u00e4 naisia hyv\u00e4ksi urheilumarkkinoinnissa. Samalla yll\u00e4pidet\u00e4\u00e4n ja\nmahdollistetaan naisten ep\u00e4tasa-arvoinen asema urheilukulttuurissa.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-08-21 06:18:42.367310. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-08-21T06:18:42Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201208212198.pdf: 1354718 bytes, checksum: 7aef8aee5847a131a448eeca016d6fea (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-08-21T06:18:42Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201208212198.pdf: 1354718 bytes, checksum: 7aef8aee5847a131a448eeca016d6fea (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2008", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "85 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Urheilun kaupallistuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "feministinen urheilututkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "urheilufeminismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "urheiluvaatteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "naisurheilijat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mondon mannekiineja vai tartanin trendsettereit\u00e4? : urheilun kaupallistumisen vaikutus naisurheilijoiden ulkoasuun", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Urheilun kaupallistumisen vaikutus naisurheilijoiden ulkoasuun", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201208212198", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-08-21T06:18:43Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "203", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kaupallistuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheiluvaatteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "feminismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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