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[{"key": "dc.contributor.author", "value": "P\u00e4\u00e4rnil\u00e4, Olli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-08-21T05:52:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-08-21T05:52:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1224349", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38328", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tutkittiin alkoholia poliittisesta n\u00e4k\u00f6kulmasta akateemisessa opiskelijakulttuurissa.\nN\u00e4k\u00f6kulmaa kutsuttiin alkoholin politiikaksi, joka tarkoitti alkoholin k\u00e4sitteellist\u00e4mist\u00e4\nkahteen vastakohtaiseen poliittiseen kategoriaan, alkoholilliseen ja alkoholittomaan.\nTutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 alkoholillisen ja alkoholittoman poliittisretorisia\nsuhteita sek\u00e4 yhteyksi\u00e4 tutkimuskent\u00e4n teoreettiseen kehykseen, akateemiseen\nheimokulttuuriin.\nTutkimusaineisto k\u00e4sitti puoli lukukautta opiskelijaviestint\u00e4\u00e4 Jyv\u00e4skyl\u00e4n yliopiston kampusalueella\nja tietoverkoissa, ja p\u00e4\u00e4painotus kohdistui juhlimiskulttuuria k\u00e4sitteleviin teksteihin.\nT\u00e4t\u00e4 tekstuaalista aineistoa analysoitiin retorisella luennalla, joka keskittyi alkoholin\npoliittisten figuureiden tunnistamiseen ja niiden implisiittisten eli n\u00e4kym\u00e4tt\u00f6mien taustaoletuksien\ntulkitsemiseen. Metodi perustui Kari Palosen ajatukseen poliittisen retoriikan\nasymmetrisyydest\u00e4 ja implisiittisist\u00e4 negaatiofiguureista.\nAlkoholillinen osoittautui aineistossa alkoholitonta yleisemm\u00e4ksi ja voimakkaammaksi.\nAkateeminen heimokulttuuri rakentuu opiskelijoiden juhlimiskulttuuriin kytkeytyv\u00e4n alkoholin\npolitiikan n\u00e4k\u00f6kulmasta tavallisena ja ensisijaisena pidetty\u00e4 alkoholillista painottaen.\nAlkoholillista suosivat ilmaisut esiintyv\u00e4t usein opiskelijaryhmi\u00e4 yhdist\u00e4vin\u00e4 symboleina.\nAlkoholillinen n\u00e4ytt\u00e4ytyy positiivisena, alkoholiton negatiivisena. Alkoholiton ei kuulu\nerikoisuudessaan opiskelijaheimojen ytimiin, koska sill\u00e4 ei ole retorista pelivaraa kytkeyty\u00e4\nheimokulttuurillisiin hyveisiin. Aineistorajauksen laajuudessa alkoholin poliittinen\nopiskelijaidentiteetti korosti alkoholillista toimijatasosta (ainej\u00e4rjest\u00f6, ylioppilaskunta, sosiaaliviranomaiset)\nriippumatta.\nN\u00e4ist\u00e4 johtop\u00e4\u00e4telmist\u00e4 johtaen tulisi alkoholin poliittisen muutoksen aikaansaamiseksi\nherkisty\u00e4 my\u00f6s alkoholin poliittiselle kielenk\u00e4yt\u00f6lle. Alkoholin poliittisen muutoksen edellytyksen\u00e4\non tutkielman heimoteoreettisen viitekehyksen perusteella alkoholillisen hallitsevan\naseman avoimempi kyseenalaistaminen. My\u00f6s alkoholittomuus voitaisiin kytke\u00e4\nretorisesti muihin opiskelijaryhmille keskeisiin arvoihin ja poliittisiin kategorioihin, kuten\nyhdess\u00e4oloon, hauskanpitoon tai sivistyneisyyteen.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-08-21 05:52:56.632785. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-08-21T05:52:56Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201208212197.pdf: 914978 bytes, checksum: af899e09476c1a3bec3fd3feae30522c (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-08-21T05:52:57Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201208212197.pdf: 914978 bytes, checksum: af899e09476c1a3bec3fd3feae30522c (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2008", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "98 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Nestem\u00e4ist\u00e4 leip\u00e4\u00e4 ja sirkushuveja : alkoholin politiikka akateemisessa opiskelijaheimokulttuurissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Alkoholin politiikka akateemisessa opiskelijaheimokulttuurissa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201208212197", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", 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