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[{"key": "dc.contributor.author", "value": "Tauriainen, Anniina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-08-19T08:27:36Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-08-19T08:27:36Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1224211", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38300", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritykset k\u00e4ytt\u00e4v\u00e4t verkkosivujaan tuotteiden ja palveluiden markkinoinnin ohella my\u00f6s yrityksen mainostamiseen ja verkkoidentiteetin luomiseen. Verkkoidentiteetti heijastaa kielen ja visuaalisen ilmeen kautta yrityksen identiteetti\u00e4 sek\u00e4 tavoiteltua yrityskuvaa. Tutkimuksen tavoitteena oli selvitt\u00e4\u00e4 kriittisen diskurssianalyysin avulla mill\u00e4 tavalla suomalaiset vientiyritykset ilment\u00e4v\u00e4t verkkoidentiteetti\u00e4\u00e4n sek\u00e4 kielellisesti ett\u00e4 visuaalisesti yritysprofiileissaan. Yritysprofiilit rakentuvat yritystarinoista, joiden teht\u00e4v\u00e4n\u00e4 on esitell\u00e4 keskeisi\u00e4 asioita yrityksest\u00e4 ja samalla rakentaa tietynlaista kuvaa yrityksest\u00e4. Verkkoidentiteetin lis\u00e4ksi tarkoituksena oli selvitt\u00e4\u00e4 onko yritystarinoilla tyypillisi\u00e4 kielellisi\u00e4 ja visuaalisia piirteit\u00e4 ja millaisia tekstityyppej\u00e4 tarinoissa k\u00e4ytet\u00e4\u00e4n.\r\n\r\nTutkimuksen kohteena olivat kahdeksan suomalaisen vientiyrityksen verkkosivujen yritysprofiilit. Analyysi koostui kahdesta osasta, joista ensimm\u00e4isess\u00e4 tarkasteltiin kielellisi\u00e4 k\u00e4yt\u00e4nteit\u00e4 ja toisessa kuvien ja sommitelman roolia verkkoidentiteetin luomisessa. Tuloksista k\u00e4vi ilmi, ett\u00e4 niin kielelliset kuin visuaalisetkin k\u00e4yt\u00e4nteet vaikuttavat verkkoidentiteettiin. Yritykset k\u00e4ytt\u00e4v\u00e4t samanlaisia kielellisi\u00e4 resursseja verkkoidentiteettins\u00e4 rakentamiseen, tosin toimialakohtaisia erojakin l\u00f6ytyi. Lis\u00e4ksi aineistosta k\u00e4vi ilmi, ett\u00e4 yritykset useimmiten korostavat enemm\u00e4n tuotteitaan kuin yrityst\u00e4. Visuaalisuuden n\u00e4k\u00f6kulmasta yrityksille on t\u00e4rke\u00e4\u00e4 tulla tunnistetuksi, ja siksi l\u00e4hes kaikilla yrityksill\u00e4 yrityksen logo on sijoitettu keskeiselle paikalle. Yritysprofiilien kuvat taas useimmiten sis\u00e4lt\u00e4v\u00e4t tuotteeseen tai toimialaan viittaavia tekij\u00f6it\u00e4. Tutkimustulokset osoittivat, ett\u00e4 yritysprofiilit muodostavat oman genrens\u00e4 tiettyine kielellisine sek\u00e4 visuaalisine piirteineen ja tyylilt\u00e4\u00e4n yritystarinat muistuttavat eniten informatiivista tekstityyppi\u00e4.\r\n\r\nTutkimuksessa korostuu sek\u00e4 kielen merkitys yritysviestinn\u00e4ss\u00e4 ett\u00e4 visuaalinen puoli diskurssien tutkimuksessa. Tulokset my\u00f6s viittaavat siihen, ett\u00e4 verkkosivut ovat olennainen osa yritysten maineenhallintaa, ja sen vuoksi yritysten tulisi kiinnitt\u00e4\u00e4 huomiota kielen laatuun verkkosivuillaan. Tulevissa tutkimuksissa kielellisten ja visuaalisten k\u00e4yt\u00e4nteiden analysoinnin lis\u00e4ksi olisi t\u00e4rke\u00e4\u00e4 ottaa huomioon my\u00f6s verkkosivujen vierailijoiden n\u00e4k\u00f6kulma.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anniina Tauriainen (anmasuta) on 2012-08-19 08:27:34.150017. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-08-19T08:27:36Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201208192169.pdf: 5722231 bytes, checksum: 12d8bf9a09a5706d07d4d1cf227570b0 (MD5)\r\nlicense.html: 5036 bytes, checksum: 7f5ed604a72a7b64655190465a75f697 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-08-19T08:27:36Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201208192169.pdf: 5722231 bytes, checksum: 12d8bf9a09a5706d07d4d1cf227570b0 (MD5)\r\nlicense.html: 5036 bytes, checksum: 7f5ed604a72a7b64655190465a75f697 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "127 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Corporate online presence", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate website", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate identity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate image", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate visual identity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "critical discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "genre analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Corporate online presence : a study of eight Finnish exporting companies' corporate websites", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201208192169", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": 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"subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-08-19T08:27:36Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": 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