iPro user a case study of pro-am photographers in Malaysia travel magazine

In the digital era, centralized media is moving towards de-centralized and globalized network. This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the di...

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Main Author: Teh, Chree Yee
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Taiteiden ja kulttuurin tutkimuksen laitos, Department of Art and Cultural Studies, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2012
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/38167
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author Teh, Chree Yee
author2 Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto
author_facet Teh, Chree Yee Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto Teh, Chree Yee Humanistinen tiedekunta Faculty of Humanities Taiteiden ja kulttuurin tutkimuksen laitos Department of Art and Cultural Studies University of Jyväskylä Jyväskylän yliopisto
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description In the digital era, centralized media is moving towards de-centralized and globalized network. This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the distinction between producer-consumer, professional-amateur, and work-leisure. With a title of ‘iPro User’ which refers to ‘I am a productive and professional user’, this paper is applying ‘pro-am’ model with a framework of ‘prosumer’ to investigate why and how a group of professional amateurs are networked together and utilize digital devices to participate as content contributors. This prosumption phenomenon is examined with a single case study in Malaysia travel magazine – Travelmate. Empirical data are gathered through in-depth interviews with magazine editors and non-professional photographers who actively contribute in imagery content production. Findings indicate that Travelmate has been functioning as a participatory platform for pro-am photographers to engage as prosumers. Pro-am identity was constructed during prosumption process whereby strong personalities and unique ethos are developed. Pro-ams portray complex behaviors, as their non-financial pursuit via vested interest and commitment creates knowledge and social distinction from non-serious hobbyists. They serve as marginal ethnics who balance social contradiction between wage and free labors, skilled and inexperienced players, unserious and innovative workers.
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This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the distinction between producer-consumer, professional-amateur, and work-leisure. With a title of \u2018iPro User\u2019 which refers to \u2018I am a productive and professional user\u2019, this paper is applying \u2018pro-am\u2019 model with a framework of \u2018prosumer\u2019 to investigate why and how a group of professional amateurs are networked together and utilize digital devices to participate as content contributors. This prosumption phenomenon is examined with a single case study in Malaysia travel magazine \u2013 Travelmate. Empirical data are gathered through in-depth interviews with magazine editors and non-professional photographers who actively contribute in imagery content production. 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spellingShingle Teh, Chree Yee iPro user : a case study of pro-am photographers in Malaysia travel magazine Travelmate (aikakauslehdet) Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 uusmedia kuluttajat valokuvaajat ammattilaiset harrastajat matkailulehdet Malesia
title iPro user : a case study of pro-am photographers in Malaysia travel magazine
title_full iPro user : a case study of pro-am photographers in Malaysia travel magazine
title_fullStr iPro user : a case study of pro-am photographers in Malaysia travel magazine iPro user : a case study of pro-am photographers in Malaysia travel magazine
title_full_unstemmed iPro user : a case study of pro-am photographers in Malaysia travel magazine iPro user : a case study of pro-am photographers in Malaysia travel magazine
title_short iPro user
title_sort ipro user a case study of pro am photographers in malaysia travel magazine
title_sub a case study of pro-am photographers in Malaysia travel magazine
title_txtP iPro user : a case study of pro-am photographers in Malaysia travel magazine
topic Travelmate (aikakauslehdet) Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture 319 uusmedia kuluttajat valokuvaajat ammattilaiset harrastajat matkailulehdet Malesia
topic_facet 319 Digital Culture (maisteriohjelma) International Master's Degree Programme in Digital Culture Malesia Travelmate (aikakauslehdet) ammattilaiset harrastajat kuluttajat matkailulehdet uusmedia valokuvaajat
url https://jyx.jyu.fi/handle/123456789/38167 http://www.urn.fi/URN:NBN:fi:jyu-201207092027
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