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[{"key": "dc.contributor.author", "value": "Hankosalo, Timo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-07-09T09:31:30Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-07-09T09:31:30Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1222978", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38163", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkastellaan itsesuhteen rakentamista menestyskulttuurissa.\r\nTutkimuksella on kolme teht\u00e4v\u00e4\u00e4. Ensimm\u00e4isen\u00e4 tutkimuksen teht\u00e4v\u00e4n\u00e4 on rekonstruoida\r\nmenestyskulttuuri tutkimuskohteena. Toinen tutkimusteht\u00e4v\u00e4n\u00e4 on\r\nkuvata empiirisesti itsesuhteen rakentamista menestyskulttuurissa. Kolmantena\r\ntutkimusteht\u00e4v\u00e4n\u00e4 on tulkita menestyskulttuurin aineistoa laajemmasta moderniteetin\r\nkehyksest\u00e4 ja taloudesta k\u00e4sin.\r\nTutkimuksen empiirinen aineisto koostuu el\u00e4m\u00e4ntapakirjallisuudesta sek\u00e4 yritysja\r\nel\u00e4m\u00e4ntapavalmennusta k\u00e4sittelevist\u00e4 internetsivuista. El\u00e4m\u00e4ntapakirjallisuus\r\nmuodostuu varsin heterogeenisesta joukosta yritysvalmennuksen, el\u00e4m\u00e4ntapavalmennuksen,\r\nvoimavara- ja ratkaisukeskeisen ja verkostomarkkinoinnin kirjallisuusgenren\r\nteksteist\u00e4. Menestyskulttuuri on tutkimuksen empiirisen aineiston\r\npohjalta muodostettu teoreettinen konstruktio. Menetelm\u00e4llisesti tutkimuksessa\r\nl\u00e4hdet\u00e4\u00e4n Michel Foucault\u2019n ajatteluj\u00e4rjestelmien tutkimuksen kehyksest\u00e4 ja\r\netenkin h\u00e4nen eettisen kauden k\u00e4sitteist\u00f6st\u00e4. Keskeisen\u00e4 k\u00e4sitteen\u00e4 toimii subjektiviteetti\r\nja sen rakentaminen. Tutkimuksen metodina toimii aineiston teemoittelu\r\nja lausuman funktioanalyysi Foucault\u2019n eettisen kauden k\u00e4sitteist\u00f6n avulla.\r\nTutkimuksen tulokset esitet\u00e4\u00e4n sek\u00e4 empiirisen aineiston analyyttisess\u00e4 ett\u00e4 synteettisess\u00e4\r\nosassa. Tutkimuksen analyyttisen osan tuloksena osoitetaan, kuinka\r\nmenestyskulttuurin subjektiviteettia rakennetaan viidest\u00e4 osasta. Menestyskulttuuri\r\nperustuu yksil\u00f6llisyyden ja ainutkertaisuuden eettisille premisseille sek\u00e4 itsen\r\nvastuullisuuden moraalilakiin. Toiseksi menestyskulttuuri perustuu ajatukseen\r\nitsens\u00e4 luomisesta ja johtamisesta. Kolmanneksi itse luodaan k\u00e4sikirjoittamalla\r\noman el\u00e4m\u00e4n k\u00e4sikirjoitus, jonka pohjana toimivat yksil\u00f6n omat unelmat.\r\nNelj\u00e4nneksi unelmat ty\u00f6stet\u00e4\u00e4n erilaisten tulevaisuuden kuvitteluharjoitusten\r\nkautta. Viidenneksi menestyksen kulttuuri nojaa menestyksen, hyvinvoinnin ja\r\nonnellisuuden tavoittelemiseen. Tutkimuksen synteettisess\u00e4 osassa osoitetaan\r\nmenestyskulttuurin liittyminen osaksi laajempaa tulemisen metafysiikan k\u00e4sitteeseen\r\nperustuvaa modernia ajatteluperinnett\u00e4.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-07-09 09:31:30.093298. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-07-09T09:31:30Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201207092023.pdf: 579260 bytes, checksum: fa307d75e7e79e45c358ba0f44637190 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-07-09T09:31:30Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201207092023.pdf: 579260 bytes, checksum: fa307d75e7e79e45c358ba0f44637190 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2008", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "136 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "menestyskulttuuri", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Itsen rakentaminen menestyskulttuurissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201207092023", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of 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