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[{"key": "dc.contributor.author", "value": "Tengvall, Heikki", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-26T05:15:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-26T05:15:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38095", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tengvall, Heikki\r\nHedonistinen ja utilitaristinen kuluttajak\u00e4ytt\u00e4ytyminen verkkokaupassa\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2012, 27 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nKulutus on viime vuosien aikana lis\u00e4\u00e4ntynyt yh\u00e4 enemm\u00e4n ja jatkaa edelleen kasvamistaan. Internetin yleistymisen my\u00f6t\u00e4 k\u00e4ytt\u00e4j\u00e4t ovat siirtyneet ostamaan tuotteet ja palvelut verkosta. Kuluttajak\u00e4ytt\u00e4ytymist\u00e4 on tutkittu jo vuosikym-menten ajan. Kuluttajien siirtyess\u00e4 verkkokauppoihin, on my\u00f6s alettu tutkia, kuinka kuluttajak\u00e4ytt\u00e4ytyminen vaikuttaa ostop\u00e4\u00e4t\u00f6sprosessiin verkkokaupas-sa. Kuluttajak\u00e4ytt\u00e4ytyminen on my\u00f6s muuttunut perinteisest\u00e4 utilitaristisesta kulutuksesta hedonistiseen kulutukseen, johon liittyy kulutuksen nautinnolli-nen puoli.\r\nT\u00e4ss\u00e4 tutkielmassa tarkastellaan kuluttajien k\u00e4ytt\u00e4ytymist\u00e4 verkkokaup-paymp\u00e4rist\u00f6ss\u00e4 ja selvitet\u00e4\u00e4n sit\u00e4, kuinka hedonistinen ja utilitaristinen kulutta-jak\u00e4ytt\u00e4ytyminen vaikuttaa verkkokaupassa. Tutkielmassa perehdyt\u00e4\u00e4n my\u00f6s teknologian hyv\u00e4ksymismalliin, jonka avulla voidaan ennustaa k\u00e4ytt\u00e4jien tek-nologian k\u00e4ytt\u00f6\u00f6nottoa.\r\nKandidaatintutkielmassa todetaan, ett\u00e4 kuluttajien k\u00e4ytt\u00e4ytymiseen vai-kuttaa monia tekij\u00f6it\u00e4. Verkossa kuluttajat vertailevat tuotteiden informaatioita ja etsiv\u00e4t tuotteita edullisesti. Verkkokaupassa, aivan kuten fyysisess\u00e4kin maa-ilmassa, kuluttajat viett\u00e4v\u00e4t aikaansa my\u00f6s katsellen tuotteita, vaikka ostoai-komusta ei olisikaan. Verkkokaupassa kuluttajalle voi olla vaikea tarjota he-donistista nautintoa, koska teknologia rajoittaa tuotteesta saatavaa informaatio-ta. Verkkokauppa tarjoaakin kuluttajalle enemm\u00e4n utilitaristista hy\u00f6ty\u00e4. Jos verkkokaupan suunnittelussa onnistutaan, kuluttajalle voidaan tarjota optimaa-linen flow-kokemus. Flow-kokemus tuottaa kuluttajalle suurta nautintoa. Sen avulla on mahdollista kasvattaa kuluttajan uskollisuutta ja ostotapahtuman to-denn\u00e4k\u00f6isyytt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-06-26T05:15:48Z\nNo. of bitstreams: 1\nHeikki Tengvall.pdf: 359065 bytes, checksum: 42919b66386ed4a153e11202a43d611b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-06-26T05:15:48Z (GMT). No. of bitstreams: 1\nHeikki Tengvall.pdf: 359065 bytes, checksum: 42919b66386ed4a153e11202a43d611b (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hedonistinen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "utilitaristinen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "TAM", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "flow", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hedonistinen ja utilitaristinen kuluttajak\u00e4ytt\u00e4ytyminen verkkokaupassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201206261954", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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