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[{"key": "dc.contributor.author", "value": "Korhonen, Jukka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-18T21:42:57Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-18T21:42:57Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1218527", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38061", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Liiketoimintatiedon hallinta eli business intelligence on systemaattista organi-saation ulkoisiin ja sis\u00e4isiin tietovarantoihin kohdistuvaa toimintaa. Sen tarkoi-tuksena on auttaa organisaation toimintaa parantamalla relevantin tiedon m\u00e4\u00e4-ritt\u00e4mist\u00e4, tallentamista ja siirt\u00e4mist\u00e4 tietoa tarvitseville ty\u00f6ntekij\u00e4ryhmille, sek\u00e4 tiedon tulkitsemista. Sis\u00e4iset tietovarannot ovat l\u00e4hinn\u00e4 organisaation hallussa olevia tietovarastoja, joiden hy\u00f6dynnett\u00e4vyys rajautuu itse organisaatioon. T\u00e4s-s\u00e4 tutkielmassa puolestaan keskityttiin organisaation ulkoisten tietol\u00e4hteiden hy\u00f6dynt\u00e4miseen, jotka tulivat helpommin k\u00e4ytett\u00e4v\u00e4\u00e4n muotoon etenkin inter-netin yleistymisen my\u00f6t\u00e4.\r\n\r\nT\u00e4ss\u00e4 tutkielmassa selvitettiin ulkoisen liiketoimintatiedon hallinnan hy\u00f6dyn-nett\u00e4vyytt\u00e4 organisaation maineenhallinnan prosessissa. Jokaisella organisaati-olla on maine, joka muotoutuu organisaation erilaisten sidosryhmien, kuten asiakkaiden mielikuvista. Mielikuvat ja niist\u00e4 edelleen muotoutuva organisaa-tion maine muokkautuvat mainekohtaamisissa organisaation ja sen sidosryh-mien v\u00e4lill\u00e4. Kohtaamiset saattavat olla suoria organisaation ja sen sidosryhmi-en v\u00e4lisi\u00e4, tai ep\u00e4suoria sidosryhmien v\u00e4lisi\u00e4 tapahtumia, joita etenkin nyky-p\u00e4iv\u00e4n tekniset ratkaisut, kuten internet mahdollistavat aika- ja paikkariippu-mattomasti.\r\n\r\nTutkimuksen mukaan organisaatiot joutuvat etsim\u00e4\u00e4n merkityksellisi\u00e4 signaa-leja toimintaymp\u00e4rist\u00f6st\u00e4\u00e4n voidakseen hallita omaa toimintaansa ja julkisuu-dessa olevaa kuvaansa paremmin. Tutkimuksen kohteena olivat erityisesti luonnonvara- ja energiasektoreilla toimivat organisaatiot, jotka ovat l\u00e4heisess\u00e4 yhteydess\u00e4 julkisen sektorin kanssa. Tutkimus toteutettiin kvalitatiivisena haas-tattelututkimuksena ja sen tulosten mukaan ulkoisella liiketoimintatiedon hal-linnalla on suuri ja jatkuvasti kasvava merkitys organisaatioiden tiedonsaannis-sa toimintaymp\u00e4rist\u00f6st\u00e4\u00e4n. Ulkoisesta toimintaymp\u00e4rist\u00f6st\u00e4, kuten internetist\u00e4 saatavaa dataa pyrit\u00e4\u00e4n ker\u00e4\u00e4m\u00e4\u00e4n, ja siit\u00e4 saatavaa tietoa pyrit\u00e4\u00e4n hy\u00f6dynt\u00e4-m\u00e4\u00e4n organisaation maineen hallinnassa ja organisaation muussa strategisessa toiminnassa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jukka Korhonen (jumatako) on 2012-06-18 21:42:56.773008. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). 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No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206191900.pdf: 816826 bytes, checksum: bf93af910edc1ce42484ab20d9e43da4 (MD5)\r\nlicense.html: 5009 bytes, checksum: 9897a7608b5a67f41022ba6f9de8dbdb (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "86 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "business intelligence", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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