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[{"key": "dc.contributor.author", "value": "Suorsa, Jenny", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-13T18:30:05Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-13T18:30:05Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1218429", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38029", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Matkailu on monimuotoinen ja merkitt\u00e4v\u00e4 ilmi\u00f6. Sill\u00e4 on monenlaisia vaikutuksia niin matkailijoihin kuin matkakohteen v\u00e4est\u00f6\u00f6n ja ymp\u00e4rist\u00f6\u00f6n. T\u00e4m\u00e4n pro gradu -tutkielman aihe on ven\u00e4l\u00e4iset matkailijat Rovaniemell\u00e4. Ven\u00e4l\u00e4iset matkailijat ovat yksi t\u00e4rkeimmist\u00e4 matkailijaryhmist\u00e4 niin koko Suomessa kuin Rovaniemell\u00e4. Matkailijoiden m\u00e4\u00e4r\u00e4 Ven\u00e4j\u00e4lt\u00e4 on ollut nousussa, joten on t\u00e4rke\u00e4\u00e4 tutkia aihetta, jotta matkailua voitaisiin kehitt\u00e4\u00e4 entisest\u00e4\u00e4n kyseiselle matkailijaryhm\u00e4lle.\r\n\r\nT\u00e4m\u00e4n ty\u00f6n p\u00e4\u00e4tarkoituksena oli tutkia millainen markkinointi vaikuttaa eniten ven\u00e4l\u00e4isiin matkailijoihin. Tutkittiin sit\u00e4 mist\u00e4 ven\u00e4l\u00e4iset matkailijat ovat saaneet tietoa Rovaniemest\u00e4, ja mitk\u00e4 tekij\u00e4t ovat vaikuttaneet matkakohteen valinnassa. Lis\u00e4ksi tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, millaisia odotuksia ven\u00e4l\u00e4isill\u00e4 oli ennen matkaansa ja t\u00e4yttyiv\u00e4tk\u00f6 n\u00e4m\u00e4 odotukset. Matkailumarkkinoinnin avulla luodaan kuvaa tietyst\u00e4 kohteesta, ja esimerkiksi n\u00e4iden kuvien avulla matkailijat muodostavat kohteesta tietynlaisia odotuksia. Odotusten ja kokemusten pohjalta matkailijat muodostavat mielipiteens\u00e4 siit\u00e4, ovatko he tyytyv\u00e4isi\u00e4 matkaan. Jos odotukset ovat t\u00e4yttyneet, matkailija on valmis markkinoimaan kohdetta tuttaville tai matkustaa itse kohteeseen uudestaan.\r\n\r\nInternet on muuttanut markkinoinnin kentt\u00e4\u00e4 ja yritysten on yh\u00e4 enemm\u00e4n huomioitava uusia digitaalisen median keinoja markkinointistrategioissaan. T\u00e4m\u00e4 tutkimus osoittaa, ett\u00e4 ven\u00e4l\u00e4iset ovat ahkeria Internetin k\u00e4ytt\u00e4ji\u00e4 ja siksi on luonnollista, ett\u00e4 Internetin k\u00e4ytt\u00f6 on suosittua my\u00f6s ven\u00e4l\u00e4isten matkailijoiden keskuudessa. Matkailijat sek\u00e4 hakevat tietoa matkakohteesta ett\u00e4 tekev\u00e4t varauksia Internetin kautta. Suosituksia tuttavilta pidet\u00e4\u00e4n my\u00f6s luotettavina. Ven\u00e4l\u00e4iset arvioivat saaneensa hyvin tietoa Rovaniemest\u00e4 ennen matkaa, ja tiedolla on ollut vaikutusta matkakohteen valinnassa. Suurimpia vetovoimatekij\u00f6it\u00e4 ovat Joulupukki ja luonto. Tutkimuksen tulosten mukaan ven\u00e4l\u00e4isten odotukset Rovaniemest\u00e4 t\u00e4yttyiv\u00e4t ja he olivat tyytyv\u00e4isi\u00e4 matkaansa. Matkailumarkkinointi on siis antanut hyv\u00e4\u00e4 kuvaa Rovaniemest\u00e4 ven\u00e4l\u00e4isille matkailijoille. Olisi kuitenkin t\u00e4rke\u00e4\u00e4 kehitt\u00e4\u00e4 markkinointia lis\u00e4\u00e4 ja etenkin keskitty\u00e4 Internet-markkinointiin ja siihen, ett\u00e4 tietoa olisi helposti ja tarpeeksi saatavilla.\r\n\r\nAineisto ker\u00e4ttiin tutkimuslomakkeen avulla. Tutkimukseen osallistui 113 ven\u00e4l\u00e4ist\u00e4 matkailijaa ja tutkimus suoritettiin joulukuussa 2011 ja tammikuussa 2012 Rovaniemell\u00e4. Tulokset analysoitiin SPSS 19.0. tilasto-ohjelmalla. Tutkimus on kvantitatiivinen.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jenny Suorsa (jetusuor) on 2012-06-13 18:30:03.219995. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-06-13T18:30:05Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206131864.docx: 280690 bytes, checksum: e000f909b53c4f736fabf682ee8becbd (MD5)\r\nlicense.html: 5056 bytes, checksum: c62538cdac7b5deeb3b20027303e22d2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-06-13T18:30:05Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206131864.docx: 280690 bytes, checksum: e000f909b53c4f736fabf682ee8becbd (MD5)\r\nlicense.html: 5056 bytes, checksum: c62538cdac7b5deeb3b20027303e22d2 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "rus", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Rossijskie turisty v Rovaniemi : na materiale marketingogo oprosa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, 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"dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ven\u00e4j\u00e4n kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Russian Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvantitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-06-13T18:30:06Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "312", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ven\u00e4l\u00e4iset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkomainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Rovaniemi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", 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