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[{"key": "dc.contributor.author", "value": "Snellman, Heidi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-12T10:15:40Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-12T10:15:40Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1223162", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38017", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tarinaan liittyy tutkimuskirjallisuuden perusteella toisistaan eroavia tutkimuspolkuja, joiden ytimess\u00e4 tarinan merkitys organisaation viestinn\u00e4ss\u00e4 tunnustetaan joko kokonaan tai osittain. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 digitaalisen median sis\u00e4ll\u00f6ntuottajien tarinaan liitt\u00e4mi\u00e4 k\u00e4sitteit\u00e4 ja merkityksi\u00e4. N\u00e4in tarkoitus on ymm\u00e4rt\u00e4\u00e4, miten tarina voi toimia verkossa osana organisaation viestint\u00e4\u00e4. Tutkimustulosten perusteella luotiin tulkinta siit\u00e4, miten tuotetaan ja kehitet\u00e4\u00e4n hyv\u00e4\u00e4 tarinallista sis\u00e4lt\u00f6\u00e4 verkkoon. Tulkinta toimii suosituksena organisaation tarinan rakentamiseen verkossa.\r\n\r\nTutkimus toteutettiin laadullisena. Tutkimusmenetelmin\u00e4 k\u00e4ytettiin teemahaastattelua ja k\u00e4sitekarttaa. Tutkimustulokset analysoitiin teemoittelemalla. Tutkimustulokset osoittivat, ett\u00e4 tarina on t\u00e4rke\u00e4 osa organisaation viestint\u00e4\u00e4. Verkossa tarina ja tarinankerronta saavat uusia mahdollisuuksia, mutta verkko my\u00f6s haastaa tarinankertojia. Tarinan merkitys on moniulotteinen organisaation tuotekuva-, maine- ja vaikuttamisviestinn\u00e4ss\u00e4. Erityisen vahva merkitys tarinalla on organisaation arvoista kertovana, konkretisoivana, v\u00e4litt\u00e4v\u00e4n\u00e4 ja tukevana viestinn\u00e4n muotona. Tarinalliselle sis\u00e4ll\u00f6ntuotannolle luo haastetta sis\u00e4ll\u00f6ntuottajien totuusvaade. Totuusvaade ilmenee vaateena, jossa totuus voidaan kertoa faktan avulla ja vaateena, jossa totuuden kertominen tapahtuu fiktion avulla.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heidi Snellman (hemasnel) on 2012-06-12 10:15:40.244282. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-06-12T10:15:40Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206121852.pdf: 64448 bytes, checksum: efcc63a07beaa2bb180730f452713521 (MD5)\r\nlicense.html: 5013 bytes, checksum: 3b8583c832f04bcdba4bfa40ca4bd8d2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-06-12T10:15:40Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206121852.pdf: 64448 bytes, checksum: efcc63a07beaa2bb180730f452713521 (MD5)\r\nlicense.html: 5013 bytes, checksum: 3b8583c832f04bcdba4bfa40ca4bd8d2 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "95 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Narratiivi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarina", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaation tarinankerronta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tiedon luominen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tuotekuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine ja vaikuttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tarina vie viesti\u00e4 verkossa : sis\u00e4ll\u00f6ntuottajien k\u00e4sitteet ja merkitykset", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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