Engaging digital natives

Digital natives, the generation grown up surrounded by digital technology and the Internet, are tomorrow’s stakeholders and will affect organizations and their environments greatly. It is vital for organizations to get to know the new stakeholders and acknowledge their needs and expectations. At the...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Rissanen, Hilkka
Muut tekijät: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2012
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/37980