Engaging digital natives
Digital natives, the generation grown up surrounded by digital technology and the Internet, are tomorrow’s stakeholders and will affect organizations and their environments greatly. It is vital for organizations to get to know the new stakeholders and acknowledge their needs and expectations. At the...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/37980 |
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