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[{"key": "dc.contributor.author", "value": "Liljander, Ilkka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-05T03:12:40Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-05T03:12:40Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37964", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Liljander, Ilkka\r\nMuutokset digitaalisten mainosn\u00e4ytt\u00f6j\u00e4rjestelmien sis\u00e4ll\u00f6ss\u00e4 ja sis\u00e4ll\u00f6n sek\u00e4\r\nj\u00e4rjestelm\u00e4n hallinnassa\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2012, 27 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma\r\nOhjaaja: Pulkkinen, Mirja\r\nPerinteiset mainosn\u00e4ytt\u00f6j\u00e4rjestelm\u00e4t toimivat sis\u00e4ll\u00f6n v\u00e4lityksen suhteen yksisuuntaisesti\r\n\u2013 n\u00e4yt\u00f6lt\u00e4 katsojalle - ja sis\u00e4lt\u00f6 on ennalta varta vasten mainosn\u00e4ytt\u00f6k\u00e4ytt\u00f6\u00f6n\r\nvalmisteltua. Viime aikoina j\u00e4rjestelmien mainossis\u00e4lt\u00f6, sis\u00e4ll\u00f6nhallinta\r\nja siten my\u00f6s j\u00e4rjestelmien hy\u00f6dynt\u00e4mismahdollisuudet ovat kehittyneet\r\nnopeasti. Sis\u00e4lt\u00f6\u00e4 ker\u00e4t\u00e4\u00e4n reaaliaikaisesti erilaisista l\u00e4hteist\u00e4 ja my\u00f6s\r\nkatsojien on mahdollista vaikuttaa siihen mit\u00e4 n\u00e4yt\u00f6ll\u00e4 n\u00e4kyy. Katsoja voi jopa\r\njoissain tapauksissa tuottaa sis\u00e4lt\u00f6\u00e4 n\u00e4yt\u00f6ille. N\u00e4yt\u00f6t taas voivat reagoida siihen\r\nmit\u00e4 niiden ymp\u00e4rist\u00f6ss\u00e4 tapahtuu. Perinteisten LCD-mainosn\u00e4ytt\u00f6jen rinnalle\r\non lis\u00e4ksi alettu kehitt\u00e4m\u00e4\u00e4n aivan uutta n\u00e4ytt\u00f6teknologiaa.\r\nTutkielman tarkoituksena on tehd\u00e4 yhteenveto digitaalisten mainosn\u00e4ytt\u00f6j\u00e4rjestelmien\r\nviimeaikaisesta kehityksest\u00e4 ja sen mukanaan tuomista uusista\r\ntarpeista liittyen sis\u00e4lt\u00f6\u00f6n, sis\u00e4ll\u00f6n hallintaan sek\u00e4 j\u00e4rjestelm\u00e4n kokonaishallintaan.\r\nYhteenvedon perusteella tehd\u00e4\u00e4n johtop\u00e4\u00e4t\u00f6kset kehityksen seurauksista\r\ntietoj\u00e4rjestelm\u00e4kehityksen n\u00e4k\u00f6kulmasta. Tutkielma tehd\u00e4\u00e4n kirjallisuuskatsauksena\r\nja p\u00e4\u00e4asiallisena l\u00e4hteen\u00e4 ovat tieteelliset artikkelit, asiantuntijaraportit\r\nsek\u00e4 alan kirjallisuus.\r\nTutkielmassa esitell\u00e4\u00e4n aluksi aihealue ja mainosn\u00e4ytt\u00f6j\u00e4rjestelm\u00e4n m\u00e4\u00e4ritelm\u00e4\r\n(Digital Signage). Seuraavaksi esitell\u00e4\u00e4n mainosn\u00e4ytt\u00f6j\u00e4rjestelmien tyypit,\r\nkomponentit, sis\u00e4lt\u00f6formaatit, sis\u00e4ll\u00f6nhallintatavat, sek\u00e4 mainosn\u00e4ytt\u00f6j\u00e4rjestelmien\r\nhy\u00f6dynt\u00e4mistavat. Seuraavaksi esitell\u00e4\u00e4n perinteinen sis\u00e4lt\u00f6konsepti,\r\nsen sis\u00e4ll\u00f6n hallinta ja esitt\u00e4minen. Ennen yhteenvetoa esitell\u00e4\u00e4n viimeaikaista\r\nkehityst\u00e4 mainosn\u00e4ytt\u00f6j\u00e4rjestelmien sis\u00e4ll\u00f6n, sis\u00e4ll\u00f6n hallinnan sek\u00e4 j\u00e4rjestelmien\r\nkokonaishallinnan osalta. Lopuksi esitet\u00e4\u00e4n yhteenveto tuloksista, johtop\u00e4\u00e4t\u00f6kset\r\nja kartoitetaan jatkotutkimuksen kohteet.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-06-05T03:12:40Z\nNo. of bitstreams: 1\nIlkka Liljander.pdf: 268684 bytes, checksum: 7b63f4c0fa3e5aafcdf6d36c0622c93c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-06-05T03:12:40Z (GMT). No. of bitstreams: 1\nIlkka Liljander.pdf: 268684 bytes, checksum: 7b63f4c0fa3e5aafcdf6d36c0622c93c (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digital signage", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen mainosn\u00e4ytt\u00f6j\u00e4rjestelm\u00e4", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4lt\u00f6", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4ll\u00f6n hallinta", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Muutokset digitaalisten mainosn\u00e4ytt\u00f6j\u00e4rjestelmien sis\u00e4ll\u00f6ss\u00e4 ja sis\u00e4ll\u00f6n sek\u00e4 j\u00e4rjestelm\u00e4n hallinnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201206051799", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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