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[{"key": "dc.contributor.author", "value": "Kaipio, Emmi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-05-14T05:35:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-05-14T05:35:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1216827", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37825", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritysten yhteiskuntavastuun merkitys kasvaa jatkuvasti ja vastuullisuudesta viestiminen tullut yh\u00e4 t\u00e4rke\u00e4mm\u00e4ksi yrityksille. Vastuuviestinn\u00e4ll\u00e4 halutaan kertoa yrityksen toimista vastuullisuuden saavuttamiseksi siit\u00e4 kiinnostuneille.\nT\u00e4ss\u00e4 tutkimuksessa selvitettiin Tapiola ryhm\u00e4n vastuuviestinn\u00e4n n\u00e4kyvyytt\u00e4 ulkoisille sidosryhmille, tarkemmin m\u00e4\u00e4riteltyn\u00e4 neuvottelukuntien j\u00e4senin\u00e4 oleville omistaja-asiakkaille. Tutkimusongelmana oli miten omistaja-asiakkaat neuvottelukunnissa kokevat Tapiolan vastuullisuusviestinn\u00e4n. T\u00e4t\u00e4 ongelmaa l\u00e4hdettiin ratkaisemaan asettaen tarkentavia tutkimuskysymyksi\u00e4 kuten; miten omistaja-asiakkaat kokevat Tapiolan vastuullisuuden? Miten omistaja-asiakkaat kokevat Tapiolan vastuullisuuden n\u00e4kyvyyden? Miten omistaja-asiakkaat kokevat Tapiolan asettamat vastuullisuuslupaukset? Miten omistaja-asiakkaat toivoisivat vastuusta viestitt\u00e4v\u00e4n? Tutkimus toteutettiin kvalitaativisena tapaustutkimuksena ja aineisto ker\u00e4ttiin haastattelemalla Tapiolan omistaja-asiakkaita, jotka olivat neuvottelukuntien j\u00e4seni\u00e4.\nTiedonkeruu menetelm\u00e4n\u00e4 oli teemahaastattelu ja analyysitapana teemoittelu.Tutkimuksen keskeisimm\u00e4t tulokset ovat ett\u00e4 Tapiolan koetaan olevan vastuullinen,eli vastuuviestinn\u00e4n voidaan todeta olevan onnistunutta. Konkreettisten esimerkkien ilmaiseminen vastuullisuuden n\u00e4kymisest\u00e4 oli haastateltaville hankalaa, mist\u00e4 voitiin p\u00e4\u00e4tell\u00e4 viestinn\u00e4n j\u00e4\u00e4neen melko yleiselle tasolle.\nTutkimuksessa selvitettiin my\u00f6s omistaja-asiakkaiden tuntemuksia heid\u00e4n niin sanotusta \u201ctuplasidosryhm\u00e4\u201d \u2013roolistaan asiakkaana ja omistajana. Tutkimuksessa k\u00e4vi selv\u00e4sti ilmi ett\u00e4 omistaja-asiakkaat kokevat vahvasti olevansa enemm\u00e4n asiakkaita kuin omistajia, mik\u00e4 tulisi ottaa huomioon vastuuviestint\u00e4\u00e4 suunniteltaessa. Tapiolan asettamien vastuullisuuslupausten koettiin toteutuneen yleisesti hyvin, mutta lupauksia kohtaan oltiin my\u00f6s hieman skeptisi\u00e4. Haastatellut toivoivat vastuullisuudesta viestitt\u00e4v\u00e4n selke\u00e4sti ja konkreettisin esimerkein. Tekojen t\u00e4rkeys kaunopuheiden sijaan korostui vastauksissa.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Emmi Kaipio (emjokaip) on 2012-05-14 05:35:11.261043. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-05-14T05:35:13Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201205141645.pdf: 489779 bytes, checksum: b4a590944fbe0de8c311b3faa8415229 (MD5)\nlicense.html: 4984 bytes, checksum: b1cabca4056cc1517e167c82429d4bd7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-05-14T05:35:13Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201205141645.pdf: 489779 bytes, checksum: b4a590944fbe0de8c311b3faa8415229 (MD5)\nlicense.html: 4984 bytes, checksum: b1cabca4056cc1517e167c82429d4bd7 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Tapiola (yhti\u00f6)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuuviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Omistaja-asiakkaiden kokemus Tapiolan yritysvastuusta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201205141645", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-05-14T05:35:13Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "osuuskunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "keskin\u00e4iset yhti\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, 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