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[{"key": "dc.contributor.author", "value": "Pylsy, Soile", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-16T11:06:39Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-16T11:06:39Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1196090", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37600", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu -tutkielmassa sosiaalista mediaa sek\u00e4 korkeakoulutusta tarkasteltiin kokonaisuutena ja etsittiin vastausta tutkimuskysymykseen: Miten sosiaalisen median palveluita ja luontaisia ominaisuuksia voidaan hy\u00f6dynt\u00e4\u00e4 korkeakoulun kansainv\u00e4lisess\u00e4 opiskelijarekrytoinnissa? Tutkimuksen motiivina on ollut teknologia- ja korkeakoulumaailmassa tapahtuneet uudistukset ja muutokset, kuten Web 2.0:n kehittyminen ja korkeakoulutuksen kansainv\u00e4listyminen.\n\nTutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin Internet-kysely\u00e4, jolla ker\u00e4ttiin aineistoa ulkomaisilta korkeakoulukelpoisilta ja maisteriopinnoista kiinnostuneilta henkil\u00f6ilt\u00e4. Kyselyn aineistoa k\u00e4siteltiin kuvailevin tilastotieteen menetelmin.\n\nTutkielmassa avattiin sosiaalisen median m\u00e4\u00e4ritelm\u00e4\u00e4, sen erilaisia k\u00e4ytt\u00f6tapoja ja tarkoituksia, sek\u00e4 ominaisuuksia ja saatavuutta. Tutkielmassa perehdyttiin my\u00f6s korkeakoulutuksen kansainv\u00e4lisyyden merkitykseen henkil\u00f6kohtaisesta kansalliselle tasolle. Opiskelijarekrytointia tarkasteltiin sek\u00e4 korkeakoulujen rekrytointikeinojen ett\u00e4 hakeutujan p\u00e4\u00e4t\u00f6ksentekoprosessin ja tiedontarpeiden kautta.\n\nTutkimuksessa todettiin, ett\u00e4 sosiaalisen median ominaisuuksia ovat avoimuus, osallistuminen, keskustelu, yhteis\u00f6llisyys ja verkottuminen sek\u00e4 k\u00e4ytt\u00e4jien tuottama sis\u00e4lt\u00f6 ja vuorovaikutus. N\u00e4m\u00e4 ominaisuudet mahdollistavat ja edesauttavat sosiaalisessa mediassa tapahtuvaa suusta suuhun -viestint\u00e4\u00e4 ja viraalimarkkinointia. Suositteluiden todettiin tutkimuksen perusteella t\u00e4rke\u00e4ksi osaksi hakeutujan p\u00e4\u00e4t\u00f6ksentekoprosessia. Tutkimuksessa selvisi, ett\u00e4 kohderyhm\u00e4t k\u00e4ytt\u00e4v\u00e4t tutkituista sosiaalisen median palveluista Facebookia, YouTubea ja Wikipediaa p\u00e4\u00e4osin yst\u00e4viens\u00e4 kanssa keskustelemiseen ja tiedon etsimiseen. Tutkimuksen lopuksi tehtiin liikkeenjohdollisia johtop\u00e4\u00e4t\u00f6ksi\u00e4 ja annettiin korkeakouluille ehdotuksia sosiaalisen median opiskelijarekrytointiin. Ehdotusten linjaus on avoimuus, suusta suuhun -viestinn\u00e4n ja keskusteluiden tukeminen, hakeutujien varhainen yhteis\u00f6llist\u00e4minen korkeakoulumaailmaan, kotisivujen tukeminen sosiaalisen median palveluiden avulla sek\u00e4 koko korkeakoulun mukaan ottaminen rekrytoinprosessiin.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Soile Pylsy (sosusiko) on 2012-03-16 11:06:39.580992. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-03-16T11:06:39Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201203161446.pdf: 632574 bytes, checksum: 388ac8edcde00f294292ff0385d74aa4 (MD5)\nlicense.html: 5009 bytes, checksum: 95b68962dff23e06a8923c5fa57ff492 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-16T11:06:39Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201203161446.pdf: 632574 bytes, checksum: 388ac8edcde00f294292ff0385d74aa4 (MD5)\nlicense.html: 5009 bytes, checksum: 95b68962dff23e06a8923c5fa57ff492 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "korkeakoulutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kansainv\u00e4lisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "opiskelijarekrytointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suusta suuhun -viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median hy\u00f6dynt\u00e4minen kansainv\u00e4lisess\u00e4 opiskelijarekrytoinnissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203161446", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvantitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-03-16T11:06:40Z", "language": null, "element": 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"schema": "dc"}, {"key": "dc.subject.yso", "value": "rekrytointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "opiskelijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "keskin\u00e4isviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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