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[{"key": "dc.contributor.author", "value": "Nisula, Rosa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-13T07:47:53Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-13T07:47:53Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37555", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet ja sosiaalinen media ovat tarjonneet uusia kanavia kaupank\u00e4yntiin ja markkinointiin. Markkinoijat kilpailevat asiakkaiden huomiosta verkossa erilaisin markkinointikeinoin, kun kuluttajat viett\u00e4v\u00e4t verkossa yh\u00e4 enemm\u00e4n aikaansa. N\u00e4kyvyyden saaminen voi kuitenkin olla haastavaa. Samalla sosiaalinen media ja sen erilaiset ty\u00f6kalut ovat tarjonneet kuluttajille tehokkaat kommunikoinnin ja verkottumisen v\u00e4lineet, mit\u00e4 markkinoijat ovat pyrkineet viime vuosina hy\u00f6dynt\u00e4m\u00e4\u00e4n. Verkon ryhm\u00e4tarjouspalvelut ovat yksi uusista sovelluksista, jotka hy\u00f6dynt\u00e4v\u00e4t tehokkaasti ja monipuolisesti verkon tarjoamia mahdollisuuksia. Ryhm\u00e4tarjouspalvelut v\u00e4litt\u00e4v\u00e4t kuluttajille yritysten tarjoushintaisia lahjakortteja hy\u00f6dynt\u00e4en kuluttajien sosiaalista luonnetta tarjouksen menestymisen takaamiseksi. Palveluiden ideana on olla paitsi hyv\u00e4\u00e4 liiketoimintaa, niin my\u00f6s toimia kannattavana markkinointi- ja asiakashankintakanavana yrityksille sek\u00e4 houkuttelevana mahdollisuutena kuluttajille.\r\nTutkielmassa luodaan katsaus ryhm\u00e4tarjouspalveluihin sek\u00e4 niiden k\u00e4sitteelliseen ymp\u00e4rist\u00f6\u00f6n: mit\u00e4 ryhm\u00e4tarjouspalvelut ovat, ja mitk\u00e4 tekij\u00e4t tukevat niiden menestyst\u00e4. Lis\u00e4ksi k\u00e4sitell\u00e4\u00e4n palveluyritysten markkinointia ja asiakashankintaa, joille palveluiden erityispiirteet tuovat haasteita. Lopuksi tutkielmassa tarkastellaan tarkemmin ryhm\u00e4tarjouspalveluiden soveltuvuutta nimenomaan palveluyrityksen asiakashankintaan. Tutkimusmenetelm\u00e4n\u00e4 tutkielmassa on k\u00e4ytetty kirjallisuuskatsausta, jossa p\u00e4\u00e4asiallisina l\u00e4htein\u00e4 ovat olleet tieteelliset artikkelit.\r\nTutkielman keskeisen\u00e4 tuloksena voidaan todeta, ett\u00e4 ryhm\u00e4tarjouspalvelut tarjoavat palveluyritysten asiakashankinnan n\u00e4k\u00f6kulmasta mahdollisuuksia, mutta tarjousten k\u00e4ytt\u00e4miseen markkinointikeinona liittyy my\u00f6s uhkia, jotka voivat oleellisesti vaikuttaa yrityksen toimintaan ja tulokseen. Analysoimalla palveluiden k\u00e4yt\u00f6n vaikutukset omaan toimintaansa, asettamalla ryhm\u00e4tarjouspalveluiden k\u00e4yt\u00f6lle selke\u00e4t tavoitteet sek\u00e4 muokkaamalla tarjouksen ehdot niiden mukaiseksi, palveluyritykset voivat hy\u00f6ty\u00e4 ryhm\u00e4tarjouspalveluiden k\u00e4yt\u00f6st\u00e4 saamalla asiakaskontakteja, jotka tulevat olemaan kannattavia pidemm\u00e4ll\u00e4kin aikav\u00e4lill\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Marja-Leena Harjuniemi (mharjuni@jyu.fi) on 2012-03-13T07:47:52Z\r\nNo. of bitstreams: 1\r\nTutkielma_Rosa_Nisula.pdf: 370660 bytes, checksum: 62ed8feec7409d60c47e7bd4418ac0c8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-13T07:47:53Z (GMT). No. of bitstreams: 1\r\nTutkielma_Rosa_Nisula.pdf: 370660 bytes, checksum: 62ed8feec7409d60c47e7bd4418ac0c8 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ryhm\u00e4tarjouspalvelut", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palveluyritykset", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakashankinta", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "promootiot", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ryhm\u00e4tarjouspalvelut ja niiden soveltuvuus palveluyrityksen asiakashankintaan", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203131420", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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