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[{"key": "dc.contributor.author", "value": "Paananen, Janne", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-06T12:01:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-06T12:01:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1195485", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37490", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -ty\u00f6ss\u00e4 tarkastellaan YAD Youth Against Drugs ry:n luomaa matalan kynnyksen vapaaehtoisty\u00f6n mallia. T\u00e4m\u00e4n Street Teamiksi nimetyn mallin tavoitteena on, ett\u00e4 kuka tahansa miss\u00e4 p\u00e4in tahansa Suomea pystyisi tekem\u00e4\u00e4n \nhuumekriittist\u00e4 vapaaehtoisty\u00f6t\u00e4 juuri silloin kun haluaa ja ehtii. Street Teamiss\u00e4 keski\u00f6ss\u00e4 on vertaisvaikuttaminen ja sosiaalisen median hy\u00f6dynt\u00e4minen siin\u00e4.\n\nT\u00e4m\u00e4 pro gradu on muodoltaan ty\u00f6n\u00e4yte. L\u00e4ht\u00f6kohtana on ollut RAY:n rahoittama kolmivuotinen projekti. Projektin tavoitteena on ollut luoda Street Teamist\u00e4 ehk\u00e4isev\u00e4\u00e4n huumety\u00f6h\u00f6n soveltuva malli. Tutkimuksessa pyrit\u00e4\u00e4n kuvaamaan t\u00e4t\u00e4 ty\u00f6prosessia projektin ensimm\u00e4isen vuoden osalta mahdollisimman tarkasti.\n\nTavoitteena on ollut tarkastella, kuinka Street Team -malli soveltuu YAD:n k\u00e4ytt\u00f6\u00f6n ja kuinka sosiaalisen median eri muodot voivat tukea toimintaa. Tutkimuksessa my\u00f6s analysoidaan, kuinka hyvin projektin tavoitteet ovat toteutuneet.\n\nTutkimuksen teoriakehys pohjaa vaikuttamisen tutkimukseen. Taustateoriana k\u00e4ytet\u00e4\u00e4n harkinnan todenn\u00e4k\u00f6isyyden teoriaa, sosiaalisen arvioinnin teoriaa sek\u00e4 syvennyt\u00e4\u00e4n terveyskampanjointiin. \n\nTutkimuksen tulosten perusteella n\u00e4ytt\u00e4isi silt\u00e4, ett\u00e4 Street Team -malli soveltuu hyvin ehk\u00e4isev\u00e4\u00e4n huumety\u00f6h\u00f6n. Sosiaalinen media toimii t\u00e4ss\u00e4 mallissa sek\u00e4 tiimil\u00e4isten toimintaymp\u00e4rist\u00f6n\u00e4 ett\u00e4 yhteydenpito- ja kannustusv\u00e4lineen\u00e4. Erityisesti todettiin Street Teamin verkkosivujen, blogin ja facebook-sivujen yhteistoiminnan tukevan hyvin toimintaa.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Janne Paananen (japa) on 2012-03-06 12:01:12.371915. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-03-06T12:01:13Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201203061341.pdf: 2555510 bytes, checksum: 684545520d2bb397669da132637d850e (MD5)\nlicense.html: 5007 bytes, checksum: b5b5a875d5516560e9606aa021690339 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-06T12:01:13Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201203061341.pdf: 2555510 bytes, checksum: 684545520d2bb397669da132637d850e (MD5)\nlicense.html: 5007 bytes, checksum: b5b5a875d5516560e9606aa021690339 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "73 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "YAD ry", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "YAD Street team", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vertaisvaikuttaminen ja sosiaalinen media ehk\u00e4isev\u00e4ss\u00e4 huumety\u00f6ss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203061341", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-03-06T12:01:13Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3132", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vapaaehtoisty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kampanjat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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