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[{"key": "dc.contributor.author", "value": "L\u00e4hteenm\u00e4ki, Suvi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-02-13T11:33:30Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-02-13T11:33:30Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1193848", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37361", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Matkailu on maailmanlaajuisesti merkitt\u00e4v\u00e4 ja kasvava ala. Uudessa-Seelannissa matkailulla on ollut jo pitk\u00e4\u00e4n merkitt\u00e4v\u00e4 vaikutus talouteen ja koko yhteiskuntaan. Maorit ovat Uuden-Seelannin alkuper\u00e4iskansa ja v\u00e4hemmist\u00f6kulttuuri, sill\u00e4 heit\u00e4 on noin 15 prosenttia maan v\u00e4est\u00f6st\u00e4. T\u00e4h\u00e4n v\u00e4hemmist\u00f6asemaan liittyen onkin mielenkiintoista tutkia mink\u00e4laisia representaatioita he luovat itse omasta kulttuuristaan. Matkailuun liittyy vahvasti mielikuvien luominen, sill\u00e4 useimmat kulttuureihin liittyvist\u00e4 matkailutuotteista perustuvat el\u00e4mysten tarjoamiseen konkreettisten tuotteiden sijaan. N\u00e4m\u00e4 mielikuvat ja representaatiot ovatkin tutkielman keski\u00f6ss\u00e4.\r\nT\u00e4m\u00e4n tutkielman tavoitteena on selvitt\u00e4\u00e4, mink\u00e4laisia representaatioita Uudesta-Seelannista ja Maoreista luodaan Maori-matkailuyritysten Internet-sivuilla. T\u00e4t\u00e4 aihetta l\u00e4hestyt\u00e4\u00e4n hy\u00f6dynt\u00e4en diskurssianalyysia, korpuslingvistiikkaa sek\u00e4 multimodaalisuutta aineiston tarkastelussa. Diskurssianalyysi on tutkimuksen teoreettisen viitekehyksen pohjana, johon liittyy sek\u00e4 matkailudiskurssien ett\u00e4 representaatioiden tarkastelu.\r\nAineiston analyysin apuna ovat diskurssianalyysin lis\u00e4ksi my\u00f6s korpuslingvistiikka, joka tuo tutkimukseen kvantitatiivista n\u00e4k\u00f6kulmaa, sek\u00e4 multimodaalisuus, jonka kautta tarkastellaan aineiston kannalta olennaista visuaalista puolta. Aineisto koostuu viidentoista Maori matkailuyrityksen Internet-sivusta. Niiden sis\u00e4lt\u00f6\u00e4 ja representaatioita tutkitaan erityisesti sanojen kontekstien, useimmiten esiintyvien sanojen sek\u00e4 kuvien kautta.\r\nAnalyysi paljastaa, ett\u00e4 Uusi-Seelanti on enimm\u00e4kseen esill\u00e4 Maorikulttuurin historiallisena ja maantieteellisen\u00e4 kontekstina. Maorit esitet\u00e4\u00e4n useimmiten stereotyyppisesti, vaikka samalla painotetaan matkailuyritysten ja niiden tarjoamien el\u00e4mysten aitoutta ja ainutlaatuisuutta. Samalla rakennetaan my\u00f6s Maorien kulttuurin perinteikkyytt\u00e4 ja toiseutta suhteessa l\u00e4nsimaisiin turisteihin ja valtav\u00e4est\u00f6\u00f6n. N\u00e4m\u00e4 matkailun kautta syntyv\u00e4t representaatiot voivat my\u00f6s vaikuttaa yleisiin mielikuviin Maoreista yhteiskunnallisella tasolla.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Suvi L\u00e4hteenm\u00e4ki (suanlaht) on 2012-02-13 11:33:28.496533. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-02-13T11:33:30Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201202131165.pdf: 694892 bytes, checksum: c518f876005979594b7ce1319d40eb36 (MD5)\r\nlicense.html: 5078 bytes, checksum: 47fbef6a09c47160cf157bd9a36a85e7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-02-13T11:33:30Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201202131165.pdf: 694892 bytes, checksum: c518f876005979594b7ce1319d40eb36 (MD5)\r\nlicense.html: 5078 bytes, checksum: 47fbef6a09c47160cf157bd9a36a85e7 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Representation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "discourse", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tourism", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "websites", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Maori", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "New Zealand", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Experience the real New Zealand - Maori culture as it is today\" : representations of New Zealand and Maoris in Maori tourism websites", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201202131165", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-02-13T11:33:30Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maorit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Uusi-Seelanti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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