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[{"key": "dc.contributor.author", "value": "Turunen, Tanja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-01-25T08:13:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-01-25T08:13:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37244", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Turunen, Tanja\r\nFreemium-hinnoittelustrategia: mahdollisuudet ja haasteet pilvisovellusten tar-joajan n\u00e4k\u00f6kulmasta\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 28 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Ojala, Arto\r\nPilvisovellusten (SaaS) l\u00e4pimurto on johtanut ohjelmistoalan perinteisten hin-noittelustrategioiden v\u00e4istymiseen ja pilvisovellusten tarjoajien tarpeeseen muuttaa vakiintuneita liiketoimintamallejaan. T\u00e4m\u00e4 kirjallisuuskatsauksena toteutettu tutkielma esittelee freemium-hinnoittelustrategian p\u00e4\u00e4piirteet sek\u00e4 k\u00e4sittelee kyseist\u00e4 hinnoittelustrategian luomia mahdollisuuksia ja haasteita pilvisovelluspalvelun tarjoajan n\u00e4k\u00f6kulmasta.\r\nTutkimustuloksina todetaan, ett\u00e4 freemium-hinnoittelustrategia on pilvisovel-luspalvelujen tarjoajalle eritt\u00e4in tehokas ja hintakilpailulle immuuni markki-noinnin v\u00e4line, ja sen avulla on mahdollista her\u00e4tt\u00e4\u00e4 huomiota sek\u00e4 saavuttaa huomattava markkinaosuus. Niin ik\u00e4\u00e4n freemium-hinnoittelulla on mahdollista nopeuttaa tuotteen diffuusiota markkinoille sek\u00e4 hy\u00f6ty\u00e4 digitaalisille hy\u00f6dyk-keille ominaisista verkostovaikutuksista. Freemium-hinnoittelumallin keskeisi-n\u00e4 haasteina n\u00e4hd\u00e4\u00e4n tuotteen ilmaisuuteen perustuva ep\u00e4luulo, tuotteen ar-vostuksen laskeminen sek\u00e4 merkitt\u00e4v\u00e4n markkinaosuuden saavuttamisen vai-keus. Lis\u00e4ksi korostetaan versioinnin onnistumisen sek\u00e4 asiakkaiden ja k\u00e4ytt\u00e4ji-en v\u00e4lisen konversiosuhteen merkityst\u00e4 freemium-hinnoittelustrategian onnis-tumisen edellytyksin\u00e4. Tutkimuksessa todetaan my\u00f6s freemium-hinnoittelun haasteita k\u00e4sittelev\u00e4n tutkimuskirjallisuuden v\u00e4hyys suhteessa sen etuja tutki-vaan kirjallisuuteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-01-25T08:13:15Z\nNo. of bitstreams: 1\nTanja Turunen.pdf: 359045 bytes, checksum: 042467107858348f5bd29da0a152de5b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-01-25T08:13:15Z (GMT). No. of bitstreams: 1\nTanja Turunen.pdf: 359045 bytes, checksum: 042467107858348f5bd29da0a152de5b (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "freemium", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ohjelmistojen hinnoittelu", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelumallit", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hinnoittelustrategiat", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pilvisovellusten tarjoajat", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "SaaS", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Freemium-hinnoittelustrategia: mahdollisuudet ja haasteet pilvisovellusten tarjoajan n\u00e4k\u00f6kulmasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201201251067", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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