The formation of dominant voice in issue arenas

The formation of dominant voice in issue arenas

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Abstract The aim of the present study was to map out required changes to current stakeholder thinking in public relations (PR) research and practice for a better suited model for PR professionals. The concept of issue arenas (Luoma-aho & Vos 2009) was adopted for the future direction of stakehol...

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Bibliographic Details
Main Author: Salonen, Ville
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2011
Subjects:
stakeholder theory
issue arena
dominant voice
zones of meaning
conceptual model
Yhteisöviestintä
Organizational Communication
3131
suhdetoiminta
vuorovaikutus
viestintä
Online Access: https://jyx.jyu.fi/handle/123456789/37210

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