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[{"key": "dc.contributor.author", "value": "Peltola, Rauni-Sisko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-12-27T18:02:24Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-12-27T18:02:24Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1191364", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37143", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Julkishallinnon organisaatioiden k\u00e4ytt\u00e4m\u00e4 virkakieli on t\u00e4rke\u00e4 yhteiskunnallisen viestinn\u00e4n ja hallinnon asiakassuhteiden yll\u00e4pidon v\u00e4line. Virkakielt\u00e4 on huollettu Suomessa jo pitk\u00e4\u00e4n, mutta silti kielenhuoltajat tunnistavat siin\u00e4 edelleen huomattavia ongelmia, jotka haittaavat hallinnon ja sen asiakkaiden v\u00e4list\u00e4 viestint\u00e4\u00e4. Hallinnon teht\u00e4v\u00e4n\u00e4 on palvella yhteiskuntaa ja asiakkaitaan, joten sen kielenk\u00e4yt\u00f6ll\u00e4 on merkityst\u00e4. Hallinnon kielenk\u00e4ytt\u00f6\u00e4 ohjeistetaan muun muassa lains\u00e4\u00e4d\u00e4nn\u00f6ll\u00e4. \r\n\tT\u00e4ss\u00e4 tutkimuksessa tarkastelen keskeisen valtionhallinnon toimijan Kansanel\u00e4kelaitoksen, Kelan, verkkosivustolla k\u00e4ytetty\u00e4 kielt\u00e4. Selvit\u00e4n, miten Kela kielenk\u00e4yt\u00f6ss\u00e4\u00e4n l\u00e4hestyy asiakasta, miten se tuo esiin asiakasta ja itse\u00e4\u00e4n sek\u00e4 millainen organisaation ja asiakkaan v\u00e4linen vuorovaikutussuhde teksteihin kirjoittuu.\r\n\tVuorovaikutussuhde korostuu kielen interpersonaalisessa metafunktiossa, joka yhdess\u00e4 ideationaalisen ja tekstuaalisen metafunktion kanssa vaikuttaa merkitysten luomiseen kaikessa kielenk\u00e4yt\u00f6ss\u00e4 kaiken aikaa. Kun kielenk\u00e4ytt\u00e4j\u00e4 luo merkityksi\u00e4 omilla valinnoillaan, kieli ei ainoastaan kuvaa maailmaa, vaan my\u00f6s aktiivisesti muokkaa sit\u00e4. Virkakielenkin kautta luodaan erilaisia merkityksi\u00e4 ja muokataan yhteiskuntaa johonkin suuntaan, joko tietoisesti tai tiedostamatta.\r\n\tHallinnon tekstej\u00e4 voi kirjoittaa joko asiakas- tai organisaatiokeskeisesti, ja valittu kirjoitustapa vaikuttaa siihen, millaiseksi asiakassuhde muodostuu. Tutkielmassa k\u00e4y ilmi, ett\u00e4 Kela kirjoittaa opiskelijoille, el\u00e4kel\u00e4isille ja maasta- tai maahanmuuttajille tarkoitetuilla verkkosivustoillaan selke\u00e4sti, mutta pysyttelee et\u00e4isen\u00e4 instituutiona. Aineistosta l\u00f6ytyy sek\u00e4 perinteisten virkatekstien ett\u00e4 nykyaikaisten verkkosivustojen tyypillisi\u00e4 piirteit\u00e4. Sivustojen lausemuotoisissa tekstiosuuksissa Kela pit\u00e4\u00e4 vuorovaikutustilanteen hallussaan ja kirjoittuu instituution, vallank\u00e4ytt\u00e4j\u00e4n rooliin. Tekstiosuuksissa asiakas pysyy siten passiivisen tiedon vastaanottajan roolissa. \r\n\tKela on kuitenkin j\u00e4rjest\u00e4nyt sivuilleen erilaisia s\u00e4hk\u00f6isi\u00e4 linkkej\u00e4, joiden avulla aktiivinen asiakas voi hoitaa asioitaan Kelassa s\u00e4hk\u00f6isesti tai ottaa Kelaan yhteytt\u00e4. Asiakasl\u00e4ht\u00f6ist\u00e4 l\u00e4hestymistapaa on my\u00f6s selke\u00e4 kielenk\u00e4ytt\u00f6 ja erikoistermien perusteellinen selitt\u00e4minen. N\u00e4in ollen verkkosivustot ovat yhdistelm\u00e4 painetuista virkateksteist\u00e4 periytyneit\u00e4 piirteit\u00e4 ja nykyaikaisen julkaisukanavan mahdollistamia, palveluhenkisi\u00e4 ominaisuuksia.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Rauni Peltola (raupelto) on 2011-12-27 18:02:21.856197. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-12-27T18:02:24Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011122711851.pdf: 418787 bytes, checksum: ea3251e837c836b71629fc3179fa1b7d (MD5)\r\nlicense.html: 4992 bytes, checksum: ce4e00462a46857294abbd4e8bbe44d7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-12-27T18:02:24Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011122711851.pdf: 418787 bytes, checksum: ea3251e837c836b71629fc3179fa1b7d (MD5)\r\nlicense.html: 4992 bytes, checksum: ce4e00462a46857294abbd4e8bbe44d7 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "98 s.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kansanel\u00e4kelaitos", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Virkakielt\u00e4 verkossa : miten Kela l\u00e4hestyy asiakasta?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011122711851", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2011-12-27T18:02:24Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakasl\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakassuhde", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "konteksti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "modaalisuus (kielitiede)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "systeemis-funktionaalinen kielioppi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "valtionhallinto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virkakieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "modaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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