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[{"key": "dc.contributor.author", "value": "Porkkala, Tuomas", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-12-09T14:13:23Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-12-09T14:13:23Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1190511", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37060", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli kuvailla ja tulkita sit\u00e4, millainen ideologinen tausta Suomen huippumalli haussa -ohjelmalla on. Aineistona tutkimuksessa k\u00e4ytettiin vuoden 2010 kev\u00e4\u00e4ll\u00e4 esitettyjen ohjelman kolmannen tuotantokauden jaksoja, joita oli yhteens\u00e4 kymmenen. Lis\u00e4ksi tutkimuksessa oli tarkoitus tarkastella, miten valtasuhteita ja ideologisuutta tuotetaan ohjelmassa, sek\u00e4 pohtia sit\u00e4, kuka tai mik\u00e4 kyseisist\u00e4 valinnoista hy\u00f6tyy. Tuloksia tarkasteltiin my\u00f6s laajemmasta sosiokulttuurisesta n\u00e4k\u00f6kulmasta.\r\n\r\nTutkimus on luonteeltaan laadullinen ja analyysin n\u00e4k\u00f6kulmaksi valittiin kriittinen diskurssianalyysi. Diskurssi ymm\u00e4rret\u00e4\u00e4n t\u00e4ss\u00e4 tutkimuksessa kielenk\u00e4yt\u00f6n tavaksi, joka on kulttuurisesti muodostunut. Tutkimus nojaa vahvasti kriittisen pedagogiikan ajatusmaailmaan ja termist\u00f6\u00f6n. Analyysissa metodeina k\u00e4ytettiin genreanalyysia ja kerronnan analyysia.\r\n\r\nAnalyysin tuloksena SHMH-sarja yhdistettiin uusliberalistisen ideologian piiriin, jossa korostetaan vapaata kilpailua, markkinoiden valta-asemaa ja yksil\u00f6llisyytt\u00e4. Ohjelma opettaa my\u00f6s sek\u00e4 kilpailijoitaan ett\u00e4 katsojia br\u00e4nd\u00e4\u00e4m\u00e4\u00e4n itsens\u00e4 eli tekem\u00e4\u00e4n omasta identiteetist\u00e4\u00e4n markkinoitavan tuotteen. Analyysin tulokset yhdistet\u00e4\u00e4n siihen, kuinka media toimii nyky-yhteiskunnassamme kasvattajana. Tuloksia tarkastellaan my\u00f6s kriittisen mediakasvatuksen valossa, viihteen ja markkinoinnin yhdistymisen n\u00e4k\u00f6kulmasta, sek\u00e4 kerrotaan, kuinka ohjelmassa identiteettimme esitet\u00e4\u00e4n markkinoille alistettuna subjektina.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tuomas Porkkala (tumijupo) on 2011-12-09 14:13:22.457393. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-12-09T14:13:23Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011120911781.pdf: 2195543 bytes, checksum: e831ca868461d7351786b4919c755376 (MD5)\r\nlicense.html: 5059 bytes, checksum: 30a492949765fc91cbf901d16cdf4f50 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-12-09T14:13:23Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011120911781.pdf: 2195543 bytes, checksum: e831ca868461d7351786b4919c755376 (MD5)\r\nlicense.html: 5059 bytes, checksum: 30a492949765fc91cbf901d16cdf4f50 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "101 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Suomen huippumalli haussa (televisio-ohjelma)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Valloittakaa meid\u00e4t, t\u00e4m\u00e4 on el\u00e4m\u00e4nne tilaisuus!\" : kriittinen media-analyysi Suomen huippumalli haussa -sarjasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Kriittinen media-analyysi Suomen huippumalli haussa -sarjasta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011120911781", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", 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