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[{"key": "dc.contributor.author", "value": "Takalo, Eeva", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-11-30T10:41:33Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-11-30T10:41:33Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1189956", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37024", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu -tutkielma k\u00e4sittelee h\u00e4\u00e4lehtien nais- ja mieskuvaa. Tarkastelun kohteena on kaksi suomalaista h\u00e4\u00e4lehte\u00e4, H\u00e4\u00e4t ja Menn\u00e4\u00e4n naimisiin, joiden sana-aineiston perusteella kartoitetaan sit\u00e4, miten naisista ja miehist\u00e4 lehdiss\u00e4 puhutaan. Ensisijaisen mielenkiinnon kohteena ovat naisiin ja miehiin viittaavat nimitykset sek\u00e4 heit\u00e4 kuvailevat adjektiivit ja partisiipit. Tutkimusta taustoittavat erilaiset kriittisen tekstintutkimuksen teoriat, jotka toisaalta ohjaavat kiinnitt\u00e4m\u00e4\u00e4n huomiota tekstin sananvalintoihin, toisaalta k\u00e4sittelem\u00e4\u00e4n sanoja osana niiden laajempia k\u00e4ytt\u00f6yhteyksi\u00e4, konteksteja. Odotuksenmukaisesti h\u00e4\u00e4lehdist\u00e4 piirtyy kuva varsin morsiankeskeisen\u00e4 mediana. T\u00e4h\u00e4n vaikuttaa morsiameen viittaavien nimitysten ja morsianta kuvailevien sanojen suuri m\u00e4\u00e4r\u00e4 verrattuna h\u00e4iden toiseen p\u00e4\u00e4henkil\u00f6\u00f6n, sulhaseen. Vertailukohtaa h\u00e4iden p\u00e4\u00e4pariin tarjoavat muiden roolihenkil\u00f6iden nimitykset, joita on enemm\u00e4n miespuolisille h\u00e4\u00e4avustajille (puhemies, kantapoika, polvipoika) kuin naispuolisille h\u00e4\u00e4avustajille (kaaso, morsiusneito). Laadulliselta kannalta tarkasteltuna morsiamen ja sulhasen nimityksiss\u00e4 on enemm\u00e4n eroja kuin yht\u00e4l\u00e4isyyksi\u00e4. Morsiamen nimityksiss\u00e4 ja kuvailuissa painottuu ulkon\u00e4k\u00f6 (tyylitaituri, tumma, kokovalkoinen) ja morsiamia luokitellaan sananvalinnoilla erilaisiin ryhmiin (kes\u00e4morsian, klassinen morsian). Lis\u00e4ksi morsianta v\u00e4lillisesti kuvailevissa adjektiiveissa ja partisiipeissa toistuvat erilaiset naiselliseksi mielletyt ominaisuudet, kuten tunteellisuus (romanttinen puku) ja herkkyys (herkk\u00e4 kimppu). Sulhaseen liittyv\u00e4 kuvailu on t\u00e4h\u00e4n verrattuna varsin niukkaa, asiallista ja k\u00e4yt\u00e4nn\u00f6llist\u00e4 (frakkipukuinen sulhanen, laadukas solmio, tavallinen kauluspaita). Sukupuolia yhdist\u00e4v\u00e4 piirre on kuninkaallisuuden ja satujen diskursseista per\u00e4isin olevat nimitykset, joita k\u00e4ytet\u00e4\u00e4n sek\u00e4 morsiamesta ett\u00e4 sulhasesta (prinsessa, prinssi, kaunotar, ritari). Sukupuolten v\u00e4list\u00e4 eroa selitt\u00e4\u00e4 h\u00e4\u00e4lehtien kaupallinen tavoite. Mielikuvilla ja tunteilla pelaavat sananvalinnat ohjaavat erityisesti morsiamia erilaisten ominaisuuksien saavuttamiseen kulutusvalintojen kautta. Morsiamet lehtien ensisijaisena kohderyhm\u00e4n\u00e4 ovat my\u00f6s vaikuttamisen ensisijainen kohde.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eeva Takalo (eemataka) on 2011-11-30 10:41:32.362267. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-11-30T10:41:32Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-2011113011750.pdf: 994350 bytes, checksum: e017632dbeadd0bcba6d91c268b97213 (MD5)\nlicense.html: 4963 bytes, checksum: 837d64447bb98d125bced46c8cad7b08 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-11-30T10:41:33Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-2011113011750.pdf: 994350 bytes, checksum: e017632dbeadd0bcba6d91c268b97213 (MD5)\nlicense.html: 4963 bytes, checksum: 837d64447bb98d125bced46c8cad7b08 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "99 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "H\u00e4\u00e4t (aikakauslehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Menn\u00e4\u00e4n naimisiin (aikauslehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "H\u00e4\u00e4lehtien nais- ja mieskuva", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011113011750", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2011-11-30T10:41:33Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "h\u00e4\u00e4lehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mieskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naiskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tekstintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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