APA (7th ed.) Citation

Järvinen, J., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., Jyväskylä, U. o., & yliopisto, J. (2011). The impact of digitalization on marketing communications measurement process: Case of global B2B industrial companies.

Chicago Style (17th ed.) Citation

Järvinen, Joel, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, and Jyväskylän yliopisto. The Impact of Digitalization on Marketing Communications Measurement Process: Case of Global B2B Industrial Companies. 2011.

MLA (9th ed.) Citation

Järvinen, Joel, et al. The Impact of Digitalization on Marketing Communications Measurement Process: Case of Global B2B Industrial Companies. 2011.