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[{"key": "dc.contributor.author", "value": "Kantonen, P\u00e4ivi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-08-23T05:18:48Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-01T21:45:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1181745", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/36573", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoite oli kehitt\u00e4\u00e4 pk-yrityksen viestint\u00e4\u00e4 ja markkinointia.\r\nTutkittava yritys on keskisuomalainen perheyritys, joka on toiminut\r\nviestint\u00e4- ja mainosalalla yli 20 vuotta. Sill\u00e4 on kaksi toimipistett\u00e4, joista\r\ntoinen on Savossa. Tutkimuksen tarkoitus oli arvioida yrityksen nykytila\r\nsek\u00e4 esitt\u00e4\u00e4 kehitt\u00e4misehdotuksia eli k\u00e4yt\u00e4nn\u00f6ss\u00e4 tehd\u00e4 asioita, joita\r\nyritt\u00e4j\u00e4t eiv\u00e4t ole itse ehtineet tehd\u00e4 ty\u00f6kiireidens\u00e4 vuoksi.\r\nTutkimus toteutettiin toimintatutkimuksena, johon otettiin ajallisesti\r\nkaksi vertailukohtaa. Ensimm\u00e4isess\u00e4 vaiheessa maaliskuussa 2009 toteutettiin\r\nteemahaastattelut koko henkil\u00f6st\u00f6lle sek\u00e4 johdolle eli yhteens\u00e4 12\r\nihmiselle. Vertailukohdaksi otettiin tammi-helmikuu 2010, jolloin tehtiin\r\nryhm\u00e4haastattelut kolmelle ryhm\u00e4lle: p\u00e4\u00e4toimipaikan ja sivutoimipisteen\r\nhenkil\u00f6st\u00f6lle sek\u00e4 johdolle, johon kuuluvat yritt\u00e4j\u00e4pariskunta ja\r\nheid\u00e4n poikansa, joka on yrityksen uusi toimitusjohtaja. Teema- ja ryhm\u00e4haastatteluiden\r\nv\u00e4liss\u00e4 yritykselle laadittiin kehitt\u00e4missuunnitelma,\r\njota tarkennettiin viel\u00e4 ryhm\u00e4haastatteluiden j\u00e4lkeen. Lis\u00e4ksi yrityksess\u00e4\r\ntehtiin havaintoja aina kev\u00e4\u00e4seen 2011 saakka.\r\nYritys on muutostilanteessa. Tutkimushetkell\u00e4 taantuma sekoittaa taloustilannetta,\r\nmink\u00e4 lis\u00e4ksi yritys toteuttaa sukupolven/omistajanvaihdosta.\r\nMuutokset tuovat yritykselle uusia haasteita ja v\u00e4henev\u00e4t ty\u00f6t aiheuttavat\r\npaineita irtisanomisille. Yrityksen sis\u00e4inen viestint\u00e4 ja markkinointi\r\nkaipaavat j\u00e4rjestelm\u00e4llisyytt\u00e4 ja resursseja. Johtaminen on hieman sekavaa,\r\neik\u00e4 ty\u00f6hyvinvointiin tai motivointiin panosteta tarpeeksi. Muun\r\nmuassa n\u00e4it\u00e4 kehitt\u00e4mistarpeita olen peilannut alan kirjallisuuteen ja tehnyt\r\nniiden pohjalta yritykselle kolmivaiheisen kehitt\u00e4missuunnitelman.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2011-08-23 05:18:45.510612. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-08-23T05:18:48Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011082311276.pdf: 643587 bytes, checksum: f410078bec25bc62b599fd3af4f7fadd (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-08-23T05:18:48Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011082311276.pdf: 643587 bytes, checksum: f410078bec25bc62b599fd3af4f7fadd (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Item withdrawn by Miia Hakanen (mihakane@jyu.fi) on 2011-08-23T06:13:46Z\r\nItem was in collections:\r\nYhteis\u00f6viestint\u00e4 (aik. Sov. kielitiede) (ID: 45)\r\nNo. of bitstreams: 2\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\nURN:NBN:fi:jyu-2011082311276.pdf: 643587 bytes, checksum: f410078bec25bc62b599fd3af4f7fadd (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Item reinstated by Miia Hakanen (mihakane@jyu.fi) on 2011-08-23T07:07:49Z\r\nItem was in collections:\r\nYhteis\u00f6viestint\u00e4 (aik. Sov. kielitiede) (ID: 45)\r\nNo. of bitstreams: 2\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\nURN:NBN:fi:jyu-2011082311276.pdf: 643587 bytes, checksum: f410078bec25bc62b599fd3af4f7fadd (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "148 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "pk-yritys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6yhteis\u00f6viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "esimiesviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Muutosprosessi pk-yrityksess\u00e4 : viestinn\u00e4n ja markkinoinnin n\u00e4k\u00f6kulmia", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011082311276", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": 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"language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2011-08-23T05:18:48Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4inen tiedotus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "esimiehet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Keski-Suomi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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