| fullrecord |
[{"key": "dc.contributor.author", "value": "Andersson, Hennariikka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-08-16T15:59:18Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-08-16T15:59:18Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1181666", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/36553", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 yhteis\u00f6viestinn\u00e4n pro gradu -tutkielma k\u00e4sittelee viestinn\u00e4n digitalisoitumista ja sen seurauksia sek\u00e4 poliittisten puolueiden viestint\u00e4\u00e4. Aihetta l\u00e4hestyt\u00e4\u00e4n perehtym\u00e4ll\u00e4 viiteen vaikuttamisviestinn\u00e4n teoriaan: lobbaukseen, teemojen hallintaan, teema-areenoihin sek\u00e4 agenda- ja portinvartijateorioihin. Tutkimusongelmana on, millainen merkitys viestinn\u00e4n digitalisoitumisella on poliittisten puolueiden viestinn\u00e4lle ja vaikuttamiselle.\r\n\r\nTutkimuksen empiriaosuus toteutettiin kvalitatiivisena, ja aineisto koostuu eduskuntapuolueiden puoluetoimistojen edustajille tehdyist\u00e4 teemahaastatteluista. Tutkimustulosten mukaan Suomen poliittiset puolueet ovat kohdanneet viestinn\u00e4n digitalisoitumisen my\u00f6t\u00e4 suuria viestinn\u00e4llisi\u00e4 haasteita. Uusien viestint\u00e4kanavien ja tiedon lis\u00e4\u00e4ntynyt m\u00e4\u00e4r\u00e4, tiedonkulun valtava nopeutuminen sek\u00e4 tarve vuorovaikutuksellisuuteen ovat aiheuttaneet resurssipulasta k\u00e4rsiville puolueille ongelmia vastata kehityksen kulkuun. \r\n\r\nPuolueet ovat kiinnostuneita siit\u00e4, mit\u00e4 niist\u00e4 puhutaan ja etsiv\u00e4tkin aktiivisesti niit\u00e4 koskevia teema-areenoita. Paine vuorovaikutuksen lis\u00e4\u00e4miselle tuntuu my\u00f6s puolueiden viestinn\u00e4ss\u00e4, mik\u00e4 on haastanut puolueet pohtimaan luontevaa tapaa osallistua teema-areenoilla k\u00e4yt\u00e4v\u00e4\u00e4n keskusteluun. Digitalisoitumisen ja nopean journalismin my\u00f6t\u00e4 my\u00f6s teemojen hallinta korostuu, sill\u00e4 yhdenkin v\u00e4\u00e4r\u00e4n tiedon p\u00e4\u00e4sy median agendalle voi aiheuttaa hetkess\u00e4 mittavia seurauksia.\r\n\r\nTutkimuksen teorian ja empirian perusteella n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 joukkoviestint\u00e4 ja sosiaalinen media eiv\u00e4t niink\u00e4\u00e4n kilpaile kesken\u00e4\u00e4n, vaan pikemmin t\u00e4ydent\u00e4v\u00e4t toisiaan. On kuitenkin oletettavaa, ett\u00e4 tulevaisuudessa siirryt\u00e4\u00e4n yh\u00e4 enemm\u00e4n kohti vuorovaikutteista viestint\u00e4\u00e4.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hennariikka Andersson (hehaande) on 2011-08-16 15:59:17.243676. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-08-16T15:59:17Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011081611238.pdf: 1403971 bytes, checksum: 7d30f07d9f5b66b0a6afe6adefb36ea4 (MD5)\r\nlicense.html: 5059 bytes, checksum: 64523bba3efaea3e5820a17bdbce4218 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-08-16T15:59:18Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011081611238.pdf: 1403971 bytes, checksum: 7d30f07d9f5b66b0a6afe6adefb36ea4 (MD5)\r\nlicense.html: 5059 bytes, checksum: 64523bba3efaea3e5820a17bdbce4218 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "108 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Vaikuttamisviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puolue", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teema-areena", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teemojen hallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "lobbaus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "agendateoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vaikuttamisen uudet areenat : viestinn\u00e4n digitalisoitumisen merkitys poliittisten puolueiden viestinn\u00e4lle", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011081611238", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2011-08-16T15:59:19Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puolueet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teemat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lobbaus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "agendateoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|