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[{"key": "dc.contributor.author", "value": "Nieminen, Tommi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-08-03T08:33:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-08-03T08:33:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/36532", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Huolimatta siit\u00e4, ett\u00e4 musiikkia on jo pitk\u00e4\u00e4n laajasti hy\u00f6dynnetty markkinoinnissa, sen roolia br\u00e4ndin rakentamisessa ei\r\nole juurikaan tieteellisesti tutkittu. T\u00e4m\u00e4n vuoksi aihepiiriin liittyv\u00e4t k\u00e4sitteetk\u00e4\u00e4n eiv\u00e4t ole viel\u00e4 vakiintuneet.\r\nTutkimuksen tarkoitus on selvitt\u00e4\u00e4, mill\u00e4 tavoin musiikkia voidaan hy\u00f6dynt\u00e4\u00e4 br\u00e4ndin rakentamisen elementtin\u00e4 ja mihin\r\nmusiikin hy\u00f6dynt\u00e4misen br\u00e4nd\u00e4yksess\u00e4 on oletettu perustuvan. Tutkimus luo katsauksen aiemmasta \u00e4\u00e4nibr\u00e4nd\u00e4ykseen\r\nliittyv\u00e4st\u00e4 tutkimuksesta. Aiemman tutkimuksen pohjalta esitet\u00e4\u00e4n kokoava malli \u00e4\u00e4nibr\u00e4nd\u00e4ysprosessin toiminnasta.\r\nTutkimus tuo esille sen, ett\u00e4 mainosmusiikki ei yksist\u00e4\u00e4n riit\u00e4 kuvaamaan kaikkia niit\u00e4 kohtaamisymp\u00e4rist\u00f6j\u00e4, joissa\r\nmusiikkia voidaan nyky\u00e4\u00e4n hy\u00f6dynt\u00e4\u00e4 br\u00e4nd\u00e4yksess\u00e4. Lis\u00e4ksi tutkimus antaa alan toimijoille ja aiheesta kiinnostuneille\r\nperustietoa \u00e4\u00e4nibr\u00e4nd\u00e4yksest\u00e4 koskien musiikin ja \u00e4\u00e4nen hy\u00f6dynt\u00e4mist\u00e4 br\u00e4ndin rakentamisessa \u00e4\u00e4nellisen\u00e4 osana\r\nbr\u00e4ndi-identiteetti\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Hannele Saari (hansaari@jyu.fi) on 2011-08-03T08:33:58Z\nNo. of bitstreams: 1\nNieminen_Kand.pdf: 423280 bytes, checksum: 61c880f7792f4e4bac7bbb538650f9f2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-08-03T08:33:59Z (GMT). No. of bitstreams: 1\nNieminen_Kand.pdf: 423280 bytes, checksum: 61c880f7792f4e4bac7bbb538650f9f2 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "\u00e4\u00e4nibr\u00e4nd\u00e4ys", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mainosmusiikki", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointiviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Musiikki br\u00e4ndin vahvistajana : \u00e4\u00e4nibr\u00e4nd\u00e4yksen teoreettinen perusta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011080311208", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin, taiteen ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music, Art and Culture Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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