Onnellisuus ja flow naisyrittäjien kokemana

Tutkimuksessa tarkasteltiin, kuinka naisyrittäjät ovat kokeneet onnellisuuden ja flow’n ja millaisissa elämäntilanteissa, erityisesti yrittäjyyteen liittyvissä toiminnoissa naisyrittäjillä on ollut onnellisuuden ja flow’n kokemuksia. Lisäksi oltiin kiinnostuneita niistä tekijöistä, jotka vähentävät...

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Main Author: Pöyry, Tarja
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:fin
Published: 2011
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/27232
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author Pöyry, Tarja
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Pöyry, Tarja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Pöyry, Tarja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_sort Pöyry, Tarja
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description Tutkimuksessa tarkasteltiin, kuinka naisyrittäjät ovat kokeneet onnellisuuden ja flow’n ja millaisissa elämäntilanteissa, erityisesti yrittäjyyteen liittyvissä toiminnoissa naisyrittäjillä on ollut onnellisuuden ja flow’n kokemuksia. Lisäksi oltiin kiinnostuneita niistä tekijöistä, jotka vähentävät tai edistävät onnellisuuden ja flow’n kokemuksia. Tutkimuksessa käytettiin sekä kvantitatiivista että kvalitatiivista tutkimusmenetelmää. Kvantitatiivisen tutkimuksen aineisto (n=75) perustui Kauko-Vallin vuonna 2008 tekemään väitöskirjaan ja kvalitatiivinen aineisto koostui viiden naisyrittäjän haastattelusta. Tutkimuksen teoriaosuudessa pohdittiin yrittäjyyttä yksilölähtöisestä näkökulmasta sekä sitä, minkälaisia piirteitä ja kyvykkyyksiä yrittäjiin yleensä liitetään. Kiinnostuksen kohteena oli myös eri pääomien merkitys yrittäjyydelle. Naisyrittäjyyttä tarkasteltiin naisen näkökulmasta, mitä yrittäjyys naiselle merkitsee. Positiivisen psykologian avainkäsitteistä paneuduttiin onnellisuuteen, flow’hun ja kukoistamiseen. Lisäksi tarkasteltiin arjen hyvinvoinnin osatekijöitä ja työn merkitystä yksilölle. Tutkimustulokset osoittivat, että naisyrittäjien onnellisuuden ja flow’n kokemukset tapahtuivat enimmäkseen jokapäiväisissä asiakaspalvelutilanteissa. Niin ikään naisyrittäjät kokivat, että heillä on taitoja, joita he ovat voineet käyttää työssään. Toisaalta naisyrittäjien mielestä työssä eteen tulevat tehtävät tarjosivat heille tarpeeksi haasteita, jotta flow-kokemukset ylipäänsä olivat mahdollisia. Onnellisuutta vähentäviksi tekijöiksi tunnistettiin levottomuuden tunne ja olosuhteiden jatkuva epävarmuus ja onnellisuus koettiin yleisenä tyytyväisyytenä elämään ja toivon tunteena. Tutkimuksen tulosten perusteella voidaan päätellä, että naisyrittäjät kokevat flow-kokemusten olevan sinänsä palkitsevia. Naisyrittäjää innostaa yhtäältä se, että hän on saanut yritystoiminnalla kaiken sen, mitä on halunnut ja toisaalta yrityksen positiiviset tulevaisuudennäkymät. Samaten näyttää siltä, että naisyrittäjät näkevät ylipäänsä tulevaisuuden positiivisena, ja että flow-kokemukset kasvattavat naisyrittäjien henkilökohtaisia resursseja kohdata uusia haasteita. The aim of this study was to analyze happiness and flow as subjective experiences. The main research question of the study was how female entrepreneurs have experienced happiness and flow as their subjective experiences and what kind of happiness and flow experiences they have had in different life situations and in situations especially related to entrepreneurship. Moreover items increasing and decreasing experiences of happiness and flow were of interest. Both quantitative and qualitative methods were used in this study. The quantitative data (n=75) was based on Kauko-Valli’s (2008) dissertation and the qualitative research was conducted by theme interviewing five female entrepreneurs. The theoretical framework consisted of theories dealing with entrepreneurship and positive psychology. Entrepreneurship concentrated on the traits and capabilities of entrepreneurs. Moreover female entrepreneurship and meanings of different forms of capital were discussed. Positive psychology dealt with questions about happiness, flow and flourishing. Also work as a source of well-being and factors concerning well-being in everyday life were discussed. The results exposed that the happiness and the flow experiences were mostly connected with situations where female entrepreneurs were in contact with customers. Moreover the female entrepreneurs felt that they had the necessary skills, and the tasks they were performing offered them challenges they were able to meet. Female entrepreneurs also valued autonomy at their work and had feelings of success. Hence the experiences of flow were possible to happen. Overall happiness was understood as being constructed as satisfaction with life. Additionally hope was seen as a factor increasing happiness; on the contrary anxiety and insecure conditions of life were seen as factors decreasing happiness. Being in flow was promoted by the factor that entrepreneurship had given the female entrepreneur everything she had ever wanted in her life. It can be concluded that the flow experiences themselves were rewarding. In addition the female entrepreneurs viewed their future positively and felt that they have courage to face new challenges.
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Lis\u00e4ksi oltiin kiinnostuneita niist\u00e4 tekij\u00f6ist\u00e4, jotka v\u00e4hent\u00e4v\u00e4t tai edist\u00e4v\u00e4t onnellisuuden ja flow\u2019n kokemuksia.\nTutkimuksessa k\u00e4ytettiin sek\u00e4 kvantitatiivista ett\u00e4 kvalitatiivista tutkimusmenetelm\u00e4\u00e4. Kvantitatiivisen tutkimuksen aineisto (n=75) perustui Kauko-Vallin vuonna 2008 tekem\u00e4\u00e4n v\u00e4it\u00f6skirjaan ja kvalitatiivinen aineisto koostui viiden naisyritt\u00e4j\u00e4n haastattelusta.\nTutkimuksen teoriaosuudessa pohdittiin yritt\u00e4jyytt\u00e4 yksil\u00f6l\u00e4ht\u00f6isest\u00e4 n\u00e4k\u00f6kulmasta sek\u00e4 sit\u00e4, mink\u00e4laisia piirteit\u00e4 ja kyvykkyyksi\u00e4 yritt\u00e4jiin yleens\u00e4 liitet\u00e4\u00e4n. Kiinnostuksen kohteena oli my\u00f6s eri p\u00e4\u00e4omien merkitys yritt\u00e4jyydelle. Naisyritt\u00e4jyytt\u00e4 tarkasteltiin naisen n\u00e4k\u00f6kulmasta, mit\u00e4 yritt\u00e4jyys naiselle merkitsee. Positiivisen psykologian avaink\u00e4sitteist\u00e4 paneuduttiin onnellisuuteen, flow\u2019hun ja kukoistamiseen. Lis\u00e4ksi tarkasteltiin arjen hyvinvoinnin osatekij\u00f6it\u00e4 ja ty\u00f6n merkityst\u00e4 yksil\u00f6lle.\nTutkimustulokset osoittivat, ett\u00e4 naisyritt\u00e4jien onnellisuuden ja flow\u2019n kokemukset tapahtuivat enimm\u00e4kseen jokap\u00e4iv\u00e4isiss\u00e4 asiakaspalvelutilanteissa. Niin ik\u00e4\u00e4n naisyritt\u00e4j\u00e4t kokivat, ett\u00e4 heill\u00e4 on taitoja, joita he ovat voineet k\u00e4ytt\u00e4\u00e4 ty\u00f6ss\u00e4\u00e4n. Toisaalta naisyritt\u00e4jien mielest\u00e4 ty\u00f6ss\u00e4 eteen tulevat teht\u00e4v\u00e4t tarjosivat heille tarpeeksi haasteita, jotta flow-kokemukset ylip\u00e4\u00e4ns\u00e4 olivat mahdollisia. Onnellisuutta v\u00e4hent\u00e4viksi tekij\u00f6iksi tunnistettiin levottomuuden tunne ja olosuhteiden jatkuva ep\u00e4varmuus ja onnellisuus koettiin yleisen\u00e4 tyytyv\u00e4isyyten\u00e4 el\u00e4m\u00e4\u00e4n ja toivon tunteena. Tutkimuksen tulosten perusteella voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 naisyritt\u00e4j\u00e4t kokevat flow-kokemusten olevan sin\u00e4ns\u00e4 palkitsevia. Naisyritt\u00e4j\u00e4\u00e4 innostaa yht\u00e4\u00e4lt\u00e4 se, ett\u00e4 h\u00e4n on saanut yritystoiminnalla kaiken sen, mit\u00e4 on halunnut ja toisaalta yrityksen positiiviset tulevaisuudenn\u00e4kym\u00e4t. Samaten n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 naisyritt\u00e4j\u00e4t n\u00e4kev\u00e4t ylip\u00e4\u00e4ns\u00e4 tulevaisuuden positiivisena, ja ett\u00e4 flow-kokemukset kasvattavat naisyritt\u00e4jien henkil\u00f6kohtaisia resursseja kohdata uusia haasteita.\n\nThe aim of this study was to analyze happiness and flow as subjective experiences. 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spellingShingle Pöyry, Tarja Onnellisuus ja flow naisyrittäjien kokemana Yrittäjyys naisyrittäjyys positiivinen psykologia onnellisuus flow kukoistaminen Entrepreneurship 20422 yrittäjyys yrittäjät naiset flow-tila hyvinvointi
title Onnellisuus ja flow naisyrittäjien kokemana
title_full Onnellisuus ja flow naisyrittäjien kokemana
title_fullStr Onnellisuus ja flow naisyrittäjien kokemana Onnellisuus ja flow naisyrittäjien kokemana
title_full_unstemmed Onnellisuus ja flow naisyrittäjien kokemana Onnellisuus ja flow naisyrittäjien kokemana
title_short Onnellisuus ja flow naisyrittäjien kokemana
title_sort onnellisuus ja flow naisyrittäjien kokemana
title_txtP Onnellisuus ja flow naisyrittäjien kokemana
topic Yrittäjyys naisyrittäjyys positiivinen psykologia onnellisuus flow kukoistaminen Entrepreneurship 20422 yrittäjyys yrittäjät naiset flow-tila hyvinvointi
topic_facet 20422 Entrepreneurship Yrittäjyys flow flow-tila hyvinvointi kukoistaminen naiset naisyrittäjyys onnellisuus positiivinen psykologia yrittäjyys yrittäjät
url https://jyx.jyu.fi/handle/123456789/27232 http://www.urn.fi/URN:NBN:fi:jyu-2011062811062
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