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[{"key": "dc.contributor.author", "value": "H\u00e4nninen, Emilia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-06-22T14:51:54Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-06-22T14:51:54Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1163344", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/27221", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten taidemuusikoiden menestys nyky\u00e4\u00e4n rakentuu ja\r\nmiten imago ja br\u00e4nd\u00e4ys vaikuttavat heid\u00e4n uraansa. T\u00e4m\u00e4n lis\u00e4ksi tavoitteena oli muodostaa\r\nkokonaisk\u00e4sitys siit\u00e4, mink\u00e4laisia haasteita taidemuusikko kohtaa uransa alkuvaiheessa ja\r\nmink\u00e4laisin ulkomusiikillisin keinoin h\u00e4nen on mahdollista erottua edukseen muista\r\nmuusikoista.\r\nTutkimus toteutettiin haastattelemalla sek\u00e4 klassisen musiikin esiintyviin taiteilijoihin\r\nerikoistuneita taiteilija-agentteja ett\u00e4 solistista uraa tekevi\u00e4 taiteilijoita. Tutkimusaineisto\r\nkoostui yhdeks\u00e4st\u00e4 teemahaastattelun keinoin toteutetusta yksil\u00f6haastattelusta. Tutkimus oli\r\nluonteeltaan kvalitatiivinen ja kartoittava.\r\nTutkimuksen perusteella voidaan todeta, ett\u00e4 taidemuusikoiden imagoon ja br\u00e4nd\u00e4ykseen\r\npanostaminen on jossain m\u00e4\u00e4rin vierasta taidemusiikin kent\u00e4ll\u00e4. Haastatellut henkil\u00f6t\r\nsuhtautuivat hyvin eri tavoin imagon vaikutukseen ja br\u00e4nd\u00e4ykseen riippumatta siit\u00e4 edustivatko\r\nhe agentteja vai taiteilijoita. Haastateltujen asenteissa ja toimintatavoissa oli kuitenkin suuria\r\neroja. Tulosten perusteella n\u00e4ytt\u00e4\u00e4 kuitenkin silt\u00e4, ett\u00e4 my\u00f6s klassisen musiikin taiteilijoiden\r\nimagoon ja markkinointiin tullaan kiinnitt\u00e4m\u00e4\u00e4n enemm\u00e4n huomiota tulevaisuudessa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hannele Saari (hansaari) on 2011-06-22 14:51:52.767668. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-06-22T14:51:54Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011062211050.pdf: 480118 bytes, checksum: 5b42c7db1adf7b7dd01095638cb6ad8e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-06-22T14:51:54Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011062211050.pdf: 480118 bytes, checksum: 5b42c7db1adf7b7dd01095638cb6ad8e (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "89 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "muusikot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "imago", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mielikuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "taidemusiikki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "musiikin markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kohti menestyst\u00e4 hyv\u00e4ll\u00e4 maulla : imagon rakentuminen osana taidemuusikon br\u00e4nd\u00e4yst\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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