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[{"key": "dc.contributor.author", "value": "Kivitie, Essi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-06-21T12:21:45Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-06-21T12:21:45Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1163184", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/27215", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomalaisten tieto- ja viestint\u00e4tekniikan k\u00e4ytt\u00f6 on yleistynyt vuodesta 2005 15 %. Suomalaisista nuorista suurin osa k\u00e4ytt\u00e4\u00e4 verkkoa ja sosiaalista mediaa p\u00e4ivitt\u00e4in. Yh\u00e4 enemm\u00e4n yrityksen ja organisaatiot ovat alkaneet hy\u00f6dynt\u00e4m\u00e4\u00e4n my\u00f6s sosiaalista mediaa omassa markkinoinnissaan sek\u00e4 viestinn\u00e4ss\u00e4\u00e4n. T\u00e4m\u00e4 tutkimus k\u00e4sittelee kolmannen sektorin ja nonprofit-organisaatioiden viestint\u00e4\u00e4 sek\u00e4 stakeholder-suhteita sosiaalisessa mediassa.\r\n\r\nTutkimuksen tarkoitus oli selvitt\u00e4\u00e4 miten sosiaalinen media vaikuttaa stakehol-der-suhteisiin sek\u00e4 miten t\u00e4rke\u00e4n\u00e4 viestint\u00e4kanavana nuoret pitiv\u00e4t sosiaalista mediaa. Tutkimuksen avulla pyrittiin selvitt\u00e4m\u00e4\u00e4n miten j\u00e4rjest\u00f6t tai oppilaitok-set voisivat viesti\u00e4 tehokkaasti opinto- ja ty\u00f6el\u00e4m\u00e4\u00e4n liittyvist\u00e4 teemoista sosiaa-lisessa mediassa.\r\n\r\nTutkimus on yhdistelm\u00e4tutkimus, jossa tutkimuksen taustojen hankinnassa on k\u00e4ytetty laadullisia menetelmi\u00e4 ja varsinaisessa tutkimuksessa m\u00e4\u00e4r\u00e4llisi\u00e4 mene-telmi\u00e4. Tutkimus on toteutettu kyselytutkimuksena elokuussa 2010 sek\u00e4 huhti-kuussa 2011.\r\n\r\nTutkimustuloksilla saatiin selvitetty\u00e4, ett\u00e4 nuorten suosimat sosiaalisen median kanavat ovat t\u00e4ll\u00e4 hetkell\u00e4 Facebook, Youtube sek\u00e4 Wikipedia. N\u00e4iden kanavien kautta nuoret haluaisivat visuaalisesti, selke\u00e4sti ja mielenkiintoisesti j\u00e4sennelty\u00e4 tietoa eri oppilaitoksista. Tiedon toivottiin olevan rehellist\u00e4 ja henkil\u00f6kohtaista. Mainosmainen teksti ei miellytt\u00e4nyt nuoria. Lis\u00e4ksi nuoret pitiv\u00e4t t\u00e4rkein\u00e4 tieto-l\u00e4htein\u00e4 verkkosivuja, sanomalehti\u00e4, omaa opinto-ohjaajaa, vanhempia sek\u00e4 ys-t\u00e4vi\u00e4.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Essi Kivitie (esinmoil) on 2011-06-21 12:21:44.050301. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-06-21T12:21:45Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011062111041.pdf: 2291276 bytes, checksum: 12f7d0f7bc995461fea2c058a6ef437d (MD5)\r\nlicense.html: 4991 bytes, checksum: f6f5bf9065f747345e8829fbbeb86084 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-06-21T12:21:45Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011062111041.pdf: 2291276 bytes, checksum: 12f7d0f7bc995461fea2c058a6ef437d (MD5)\r\nlicense.html: 4991 bytes, checksum: f6f5bf9065f747345e8829fbbeb86084 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "122 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "stakeholder", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median rooli stakeholder-suhteiden luomisessa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011062111041", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuoret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kolmas sektori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yleishy\u00f6dylliset yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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