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[{"key": "dc.contributor.author", "value": "Rahkonen, Sami", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-06-13T08:55:19Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-06-13T08:55:19Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1160157", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/27150", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Lukijat ovat tottuneet saamaan uutiset ilmaiseksi verkosta. Ilmaiset verkkolehdet uhkaavat paperilehden levikki\u00e4, kun yh\u00e4 useampi lukija tyytyy pelk\u00e4st\u00e4\u00e4n ilmaisiin nettiuutisiin.\n\nTutkin kahden maakuntalehden kahta erilaista tapaa kuljettaa verkkolehte\u00e4 paperilehden rinnalla ja julkaista uutisia. Selvit\u00e4n, mihin Kaleva ja Keskisuomalainen pyrkiv\u00e4t omilla julkaisutavoillaan ja miten pyrkimykset toteutuvat. Kaleva julkaisee verkkolehdess\u00e4\u00e4n samaa sis\u00e4lt\u00f6\u00e4 kuin paperilehdess\u00e4. Keskisuomalaisen s\u00e4\u00e4st\u00e4\u00e4 kaikki itse hankkimat uutiset printtilehteen.\n\nKaleva haluaa luoda tiiviin suhteen verkon ja printin v\u00e4lille. Keskisuomalainen puolestaan s\u00e4\u00e4st\u00e4\u00e4 kaikki omalla ty\u00f6ll\u00e4 hankitut uutiset maksaville asiakkaille. Kaleva luo verkon ja printin v\u00e4lille suhdetta viittaamalla ahkerasti verkossa printtiin ja p\u00e4invastoin. Keskisuomalaisen viittaaminen j\u00e4\u00e4 murto-osaan Kalevaan verrattuna.\n\nErilaisista julkaisutavoista huolimatta molempien lehtien lukijat pit\u00e4v\u00e4t jakoa verkkolehden nopean ja paperilehden taustoittavamman sis\u00e4ll\u00f6n v\u00e4lill\u00e4 onnistuneena. Kalevan ja Keskisuomalaisen lukijoista valtaosa lukee mieluummin lehden paperista versiota. Paperilehden \u00e4\u00e4reen lukijoita ohjaa l\u00e4hinn\u00e4 tottumus.\n\nUutishanan sulkeminen ei kirvoita Keskisuomalaisen lukijoissa negatiivisia kommentteja. Sen perusteella printtiin s\u00e4\u00e4st\u00e4minen kannattaa. Julkaisutapojen erilaisuus ei kuitenkaan vaikuta lukijoiden maksuvalmiuteen: Kummankaan lehden lukijat eiv\u00e4t ole valmiita maksamaan mit\u00e4\u00e4n verkkolehdest\u00e4.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sami Rahkonen (sapeanra) on 2011-06-13 08:55:17.994832. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-06-13T08:55:19Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-2011061010980.pdf: 437631 bytes, checksum: 6cb2be3a2c5bc7bd520dc1d56c826c99 (MD5)\nlicense.html: 5043 bytes, checksum: bf403c69c0a36544a010555987469c10 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-06-13T08:55:19Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-2011061010980.pdf: 437631 bytes, checksum: 6cb2be3a2c5bc7bd520dc1d56c826c99 (MD5)\nlicense.html: 5043 bytes, checksum: bf403c69c0a36544a010555987469c10 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kaleva (sanomalehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Keskisuomalainen (sanomalehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kannattaako printtiin pantata? : Kalevan ja Keskisuomalaisen verkko- ja printtilehden yhteiselo ja ongelmat", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Kalevan ja Keskisuomalaisen verkko- ja printtilehden yhteiselo ja ongelmat", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011061010980", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkolehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkojulkaiseminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uutiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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