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[{"key": "dc.contributor.author", "value": "Kallio, Terhi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-06-11T20:22:59Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-06-11T20:22:59Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1160103", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/27145", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestinn\u00e4n strategisessa suunnittelussa m\u00e4\u00e4ritell\u00e4\u00e4n peruslinjat, joiden avulla viestint\u00e4 saadaan tukemaan organisaation strategisia tavoitteita. Kohderyhmien tiedostaminen ja tunteminen kuuluvat keskeisesti strategisen viestinn\u00e4n suunnitteluun.\r\n\r\nT\u00e4m\u00e4 tutkimus jakautuu kahteen osaan tavoitteidensa mukaisesti. Tutkimuksen ensimm\u00e4isen\u00e4 tavoitteena on selvitt\u00e4\u00e4 Sein\u00e4joen ammattikorkeakoulun (SeAMK) viestint\u00e4ohjelman strategian n\u00e4kyminen ja noudattaminen organisaation omilla verkkosivuilla. Erityistarkastelussa on SeAMK:n arvot. T\u00e4t\u00e4 tutkitaan verkkosivujen sis\u00e4ll\u00f6nanalyysilla analyysikehikkoa apuna k\u00e4ytt\u00e4en. Tutkimuksen toisena tavoitteena on selvitt\u00e4\u00e4 nuorten, 17\u201319-vuotiaiden, sidosryhm\u00e4n mielipide SeAMK:n verkkosivuista. Erityistarkastelussa on my\u00f6s SeAMK:n arvojen n\u00e4kyminen ja avautuminen t\u00e4lle sidosryhm\u00e4lle. T\u00e4ss\u00e4 metodina k\u00e4ytet\u00e4\u00e4n ryhm\u00e4haastattelua.\r\nTutkimuksen sis\u00e4ll\u00f6nanalyysiss\u00e4 k\u00e4vi ilmi, ett\u00e4 arvoista kerrottiin suoraan nimelt\u00e4 mainiten huonosti mill\u00e4\u00e4n tutkitulla sivulla. Ainoastaan yhdest\u00e4 arvosta, kansainv\u00e4lisyydest\u00e4, l\u00f6ytyi selke\u00e4sti aineistoa ja muutama oma verkkosivukin. Sen sijaan arvot olivat yhteis\u00f6llisyyden arvoa lukuun ottamatta kuitenkin tulkittavissa melko hyvin tutkituilta sivuilta. Arvoja pystyi tunnistamaan kappaleteksteiss\u00e4, otsikoissa, linkeiss\u00e4, bannereissa jne.\r\n\r\nRyhm\u00e4haastattelujen perusteella nuoret haastateltavat pitiv\u00e4t SeAMK:n verkkosivujen tekstisis\u00e4lt\u00f6\u00e4 hyv\u00e4n\u00e4, informatiivisena, helposti hahmotettavana ja luettavana. Sivut latautuivat heid\u00e4n mielest\u00e4\u00e4n my\u00f6s hyvin. Sen sijaan sivujen hakutoiminto sai paljon kritiikki\u00e4, samoin sivurakenne ja sivujen innostavuus. Tutkimuksessa k\u00e4vi ilmi, ett\u00e4 nuoret haastateltavat eiv\u00e4t n\u00e4hneet verkkosivuilla oikeastaan SeAMK:n arvoja tulkinnanvaraisina tai suoraan mainittuina. Organisaation arvojen hahmottuminen ja avautuminen nuorille haastateltaville vaikutti selv\u00e4sti vaikealta teht\u00e4v\u00e4lt\u00e4. He n\u00e4yttiv\u00e4t etsiv\u00e4n sivuilta l\u00e4hinn\u00e4 suoria mainintoja arvoista, joita ei sis\u00e4ll\u00f6nanalyysin perusteellakaan l\u00f6ytynyt paljoa. Nuoret eiv\u00e4t osanneet tulkita arvojen esiintymist\u00e4 muista asiayhteyksist\u00e4.\r\n\r\nJatkotutkimuksena voisi tehd\u00e4 muiden sidosryhmien mielipiteiden kartoituksen samoista verkkosivuista. SeAMK:n viestint\u00e4ohjelmassa ja organisaation strategiassa on my\u00f6s monta muuta strategista p\u00e4\u00e4t\u00f6st\u00e4, joiden n\u00e4kyvyytt\u00e4 organisaation verkkosivuilla voisi tarkastella.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Terhi Kallio (terkalli) on 2011-06-11 20:22:56.721549. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-06-11T20:22:59Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011061110984.pdf: 1094255 bytes, checksum: 2d2815495815d79feedcc7bc04438bc9 (MD5)\r\nlicense.html: 5025 bytes, checksum: 322f91825d7b5e2d3344e724c63558e0 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-06-11T20:22:59Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011061110984.pdf: 1094255 bytes, checksum: 2d2815495815d79feedcc7bc04438bc9 (MD5)\r\nlicense.html: 5025 bytes, checksum: 322f91825d7b5e2d3344e724c63558e0 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "78 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Sein\u00e4joen ammattikorkeakoulu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4ohjelma verkkosivuilla : korkeakoulun arvojen v\u00e4littyminen nuorten sidosryhm\u00e4lle", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011061110984", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "s\u00e4hk\u00f6inen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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