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[{"key": "dc.contributor.author", "value": "Verip\u00e4\u00e4, Heli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-05-23T18:56:04Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-05-23T18:56:04Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1159185", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/27056", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus k\u00e4sittelee strategiaa k\u00e4yt\u00e4nt\u00f6n\u00e4. Kyseess\u00e4 on tapaustutkimus, jossa teemahaastatteluin,kirjallista aineistoa analysoiden ja havainnointia k\u00e4ytt\u00e4en tutkitaan kaupunkiorganisaation johdon mielipiteit\u00e4 strategian k\u00e4yt\u00e4nt\u00f6\u00f6n viemisest\u00e4 ja strategisesta ajattelusta. L\u00e4ht\u00f6kohtana on organisaation sis\u00e4inen strategiaviestint\u00e4. Kaupunkistrategian k\u00e4yt\u00e4nt\u00f6\u00f6n viemist\u00e4 on tutkittu viel\u00e4 v\u00e4h\u00e4n. Tutkimus lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 strategiaprosessista ja luo viestint\u00e4mallin\r\nstrategiaprosessin tueksi. Strategiaviestint\u00e4 on jatkuvaa vuoropuhelua, joka tukee, viestii, motivoi, kuuntelee, linkitt\u00e4\u00e4 strategian arkeen ja lis\u00e4\u00e4 ymm\u00e4rryst\u00e4. Strategiaty\u00f6 n\u00e4hd\u00e4\u00e4n t\u00e4ss\u00e4 tutkimuksessa k\u00e4yt\u00e4nt\u00f6n\u00e4 eli asiana, jota ihmiset tekev\u00e4t. Tutkimuskohteena on Kouvolan kaupunkiorganisaatio, koska\r\nKouvolassa laadittiin vuonna 2010 uusi kaupunkistrategia ja sen jalkautukseen arvokirja. Kouvolan kaupunki kertoo omista arvoistaan ja strategiastaan arvokirjan avulla. Arvokirja on ty\u00f6kirja, johon kirjataan ryhmien, tiimien ja ty\u00f6ntekij\u00f6iden kommentit toiminta-ajatuksesta, visiosta, p\u00e4\u00e4m\u00e4\u00e4rist\u00e4 ja arvoista. Arvokirjakeskusteluja k\u00e4yd\u00e4\u00e4n johtoryhmiss\u00e4, ty\u00f6ryhmiss\u00e4, tiimeiss\u00e4,\r\njolloin keskustelut kehitt\u00e4v\u00e4t yhteisty\u00f6t\u00e4 ja palautetta saadaan alhaalta yl\u00f6sp\u00e4in, l\u00e4helt\u00e4 asiakkaita. Tutkimus osoittaa, ett\u00e4 arvokirja koetaan johtajatasolla hyv\u00e4ksi ty\u00f6v\u00e4lineeksi ja parhaimmillaan se toimii oppaana kuntalaisille. Arvokirjakeskustelujen kautta arvot ja strategia tuodaan l\u00e4helle jokaisen ty\u00f6t\u00e4. Haasteena on termien ymm\u00e4rrett\u00e4vyys, sitoutuminen, keskustelujen\r\nilmapiiri ja ajan riitt\u00e4vyys. Strateginen ajattelu koetaan t\u00e4ss\u00e4 tutkimuksessa yhteiseksi ymm\u00e4rrykseksi arvoista, tavoitteista ja toimintaperiaatteista. Se on oikeiden asioiden tekemist\u00e4 ja yksitt\u00e4isten asioiden yl\u00e4puolelle asettumista, yhteist\u00e4 strategiaty\u00f6t\u00e4 sek\u00e4 toimintaymp\u00e4rist\u00f6n havainnointia ja analyysi\u00e4.\r\nStrategisen ajattelun esteen\u00e4 ovat toimintakulttuuri, muutos, monitasoinen p\u00e4\u00e4t\u00f6ksenteko, organisaation raja-aidat ja toimintaymp\u00e4rist\u00f6n haasteet, esimerkiksi taloudellinen tilanne. Jatkotutkimuksessa voitaisiin tutkia, miten strategiaprosessi etenee ty\u00f6ntekij\u00e4tasolle asti, miten poliittiset p\u00e4\u00e4t\u00f6ksentekij\u00e4t kokevat strategiaprosessin ja strategian k\u00e4yt\u00e4nt\u00f6\u00f6n viemisen. Lis\u00e4ksi voitaisiin tutkia, miten strategiaa on mitattu ja arvioitu.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heli Verip\u00e4\u00e4 (hekyveri) on 2011-05-23 18:56:01.741542. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-05-23T18:56:04Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011052310902.pdf: 1761792 bytes, checksum: f7e94f278182abbb08b3071d9a406f9c (MD5)\r\nlicense.html: 5035 bytes, checksum: f187abd73fe8c1d9afdc82b3071693c3 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-05-23T18:56:04Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011052310902.pdf: 1761792 bytes, checksum: f7e94f278182abbb08b3071d9a406f9c (MD5)\r\nlicense.html: 5035 bytes, checksum: f187abd73fe8c1d9afdc82b3071693c3 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "105 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "arvot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvojohtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "julkishallinnon johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia k\u00e4yt\u00e4nt\u00f6n\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategian jalkautus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategiaviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strateginen ajattelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategiaprosessi", 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