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[{"key": "dc.contributor.author", "value": "Solajoki, Susanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-05-04T15:28:46Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-05-04T15:28:46Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1158045", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26886", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Laskuja l\u00e4hetet\u00e4\u00e4n vuosittain suuria m\u00e4\u00e4ri\u00e4, mutta niiden\r\nviestinn\u00e4llisyyteen ei ole kiinnitetty paljoa huomiota. Laskut ovat my\u00f6s\r\nunohdettu osa viestinn\u00e4n tutkimuksessa. Nyt ajankohtaista on siirtyminen\r\ns\u00e4hk\u00f6iseen laskutukseen.\r\n\r\nT\u00e4ss\u00e4 tutkimuksessa haluttiin selvitt\u00e4\u00e4, millainen yrityskuva laskuista\r\nv\u00e4littyy ja millaisia tulkintoja laskujen sis\u00e4ll\u00f6st\u00e4 tehd\u00e4\u00e4n. My\u00f6s s\u00e4hk\u00f6iseen\r\nlaskutukseen suhtautumista selvitettiin. Tutkimus suuntautui\r\nyksityisasiakkaisiin eli laskuja vastaanottaviin kuluttajiin. Tutkimustulosten\r\npohjalta laskuttajille annettiin suosituksia siit\u00e4, mit\u00e4 ja miten laskuissa\r\nkannattaa asiakkaille viesti\u00e4.\r\n\r\nTutkimus toteutettiin laadullisen tutkimuksen keinoin. Tutkimusaineisto\r\nker\u00e4ttiin fokusryhm\u00e4haastattelujen avulla. Tutkimustulokset analysoitiin\r\nteemoittelemalla.\r\n\r\nTutkimus osoitti, ett\u00e4 laskut edustavat l\u00e4hett\u00e4j\u00e4\u00e4ns\u00e4 ja ovat yksi\r\nyrityskuvan rakentumisaines. Laskut ovat my\u00f6s jatke aiemmalle palvelulle,\r\nmutta palvelevuuden sijaan laskut ovat usein sekavia ja tiedont\u00e4yteisi\u00e4.\r\nTieto hukkuu laskuun tai se j\u00e4\u00e4 lukematta ja osa tiedosta on my\u00f6s vaikeasti\r\nymm\u00e4rrett\u00e4viss\u00e4 olevaa.\r\n\r\nTutkimukseen osallistuneilla henkil\u00f6ill\u00e4 oli vain v\u00e4h\u00e4n kokemusta\r\ns\u00e4hk\u00f6isest\u00e4 laskutuksesta. Siihen siirtymist\u00e4 ei pidetty viel\u00e4 ajankohtaisena.\r\nLuottamus nousi avainasemaan s\u00e4hk\u00f6isess\u00e4 muodossa v\u00e4littyv\u00e4ss\u00e4 laskun\r\nmaksamisessa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Susanna Solajoki (sumasola) on 2011-05-04 15:28:44.613140. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-05-04T15:28:46Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011050410733.pdf: 385712 bytes, checksum: a7890821a45b997a713d3699ba587cb1 (MD5)\r\nlicense.html: 4998 bytes, checksum: f8cb19922184a485ef6d8dff90d04304 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-05-04T15:28:46Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-2011050410733.pdf: 385712 bytes, checksum: a7890821a45b997a713d3699ba587cb1 (MD5)\r\nlicense.html: 4998 bytes, checksum: f8cb19922184a485ef6d8dff90d04304 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "laskutusviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yrityskuva laskussa? : laskut osana yrityksen viestint\u00e4\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Laskut osana yrityksen viestint\u00e4\u00e4", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011050410733", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "l\u00e4pin\u00e4kyvyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yrityskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laskut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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