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[{"key": "dc.contributor.author", "value": "Nivala, Mika", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-04-07T06:18:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-04-07T06:18:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1155853", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26739", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen aiheena on ymp\u00e4rist\u00f6tekij\u00f6iden k\u00e4ytt\u00f6 kodintekniikkaa myyvien yritysten mainonnassa Helsingin It\u00e4keskuksen alueella. Aineistona k\u00e4ytet\u00e4\u00e4n yritysten sanomalehti- ja suorajakomainoksia ja niiden Internet-kotisivuja. Tutkimusote on kvalitatiivinen ja aineisto tyypitell\u00e4\u00e4n puolistrukturoidulla lomakkeella. Tutkimuksessa pyrittiin selvitt\u00e4m\u00e4\u00e4n ymp\u00e4rist\u00f6argumenttien lis\u00e4ksi sit\u00e4, ovatko yritykset siirtyneet perinteisen markkinointimixin keinoista kohti kokonaisvaltaisempaa ja enemm\u00e4n kuluttajan\u00e4k\u00f6kulmasta asioita tarkastelevaa markkinointin\u00e4k\u00f6kulmaa. Teoriaosuudessa verrataan perinteist\u00e4 markkinointiparadigmaa uudempaan normatiiviseen kest\u00e4v\u00e4n kehityksen markkinointiparadigmaan. Tutkimuksen johtop\u00e4\u00e4t\u00f6ksen\u00e4 todetaan, ett\u00e4 kodintekniikkaa myyvien yritysten markkinointi ja mainonta noudattaa perinteist\u00e4 markkinointiparadigmaa ja ymp\u00e4rist\u00f6tekij\u00f6it\u00e4 k\u00e4ytet\u00e4\u00e4n v\u00e4h\u00e4n markkinoinnissa. Merkkej\u00e4 siirtymisest\u00e4 enemm\u00e4n asiakasn\u00e4k\u00f6kulmaa huomioon ottavaan markkinointin\u00e4k\u00f6kulmaan on kuitenkin n\u00e4ht\u00e4viss\u00e4.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mika Nivala (mipejuni) on 2011-04-07 06:18:01.645892. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-04-07T06:18:05Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-2011040710601.pdf: 745634 bytes, checksum: a664eaba53e08f81325a3dba9f9783ce (MD5)\nlicense.html: 5060 bytes, checksum: d4337586f24ceb3e1474aa05b1900471 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-04-07T06:18:06Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-2011040710601.pdf: 745634 bytes, checksum: a664eaba53e08f81325a3dba9f9783ce (MD5)\nlicense.html: 5060 bytes, checksum: d4337586f24ceb3e1474aa05b1900471 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "69 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsinki\u2014It\u00e4keskus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 kehitys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kodintekniikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointiviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "v\u00e4hitt\u00e4iskauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ymp\u00e4rist\u00f6yst\u00e4v\u00e4llisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ymp\u00e4rist\u00f6tekij\u00f6iden k\u00e4ytt\u00f6 kodintekniikka-alan yritysten markkinoinnissa It\u00e4keskuksen alueella : kvalitatiivinen tutkimus", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011040710601", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvalitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": 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