| fullrecord |
[{"key": "dc.contributor.author", "value": "Randelin, Juha", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-03-28T05:26:33Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-03-28T05:26:33Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26708", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Randelin, Juha\r\nSosiaalisen median hy\u00f6dynt\u00e4minen yrityksiss\u00e4\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 24 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Ojala, Arto\r\nT\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n sosiaalista mediaa ja sen hy\u00f6dynt\u00e4mist\u00e4 yrityksiss\u00e4. Tutkimus on toteutettu tieteellisen kirjallisuuskatsauksen avulla. Tutkimuksessa oli tavoitteena selvitt\u00e4\u00e4 sosiaalisen median k\u00e4sitett\u00e4 sek\u00e4 miten yritykset voivat hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa liiketoiminnassaan. Tutkielmassa on my\u00f6s esitelty yleisimpi\u00e4 sosiaalisen median palveluja, joita yrityksill\u00e4 on mahdollisuus hy\u00f6dynt\u00e4\u00e4.\r\nSosiaalisen median suosio on kasvanut r\u00e4j\u00e4hdysm\u00e4isesti 2000-luvulla yksityisk\u00e4ytt\u00e4jien keskuudessa ja t\u00e4st\u00e4 johtuen yrityksien johtavassa asemassa olevat henkil\u00f6t ovat alkaneet miettim\u00e4\u00e4n miten he voisivat hy\u00f6dynt\u00e4\u00e4 t\u00e4t\u00e4 valtavaa k\u00e4ytt\u00e4jien m\u00e4\u00e4r\u00e4\u00e4 yrityksen liiketoiminnan tehostamiseen. Tutkielmassa selvisi, ett\u00e4 yritykset voivat hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa monipuolisesti liiketoiminnassaan. K\u00e4ytt\u00f6tarkoitukset voivat vaihdella yrityksen oman strategian mukaisesti. Yritykset voivat hy\u00f6dynt\u00e4\u00e4 sosiaalista mediaa ja sen sovelluksia muun muassa myynninedist\u00e4miseen, yrityksen sis\u00e4isen viestinn\u00e4n tehostamiseen ja parempaan vuorovaikutukseen ulkopuolisten sidosryhmien kanssa.\r\nTutkimuksen perusteella sosiaalisen median k\u00e4ytt\u00f6\u00f6nottaminen yrityksess\u00e4 tehostaa yrityksen viestint\u00e4\u00e4 ty\u00f6ntekij\u00f6iden, asiakkaiden ja muiden sidosryhmien v\u00e4lill\u00e4. Sosiaalista mediaa hy\u00f6dynt\u00e4m\u00e4ll\u00e4 yritys voi seurata helpommin asiakkaiden mielipiteit\u00e4 yrityksen toiminnasta ja t\u00e4m\u00e4n avulla yritys voi kehitt\u00e4\u00e4 omaa br\u00e4ndi\u00e4\u00e4n. Sosiaalisen median hy\u00f6dynt\u00e4minen yrityksiss\u00e4 saattaa my\u00f6s aiheuttaa yrityksille haasteita, sill\u00e4 esimerkiksi liiallisen informaation jakaminen sosiaalisen median palvelujen avulla voi tahrata yrityksen mainetta sek\u00e4 aiheuttaa tietoturvariskej\u00e4.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-03-25T12:25:42Z\nNo. of bitstreams: 1\nJuha Randelin.pdf: 367575 bytes, checksum: d0aea28d13df40343c42f439537bb115 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-03-28T05:26:33Z (GMT) No. of bitstreams: 1\nJuha Randelin.pdf: 367575 bytes, checksum: d0aea28d13df40343c42f439537bb115 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-03-28T05:26:33Z (GMT). No. of bitstreams: 1\nJuha Randelin.pdf: 367575 bytes, checksum: d0aea28d13df40343c42f439537bb115 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritys", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liiketoiminta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median hy\u00f6dynt\u00e4minen yrityksiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011032510562", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
|