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[{"key": "dc.contributor.author", "value": "Hartikainen Sasu, Huttu Niko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-03-21T11:32:41Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-03-21T11:32:41Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26685", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hartikainen, Sasu\r\nHuttu, Niko\r\nSuositteluj\u00e4rjestelm\u00e4t verkkokaupan asiakkuudenhallinnassa: personoinnin\r\nn\u00e4k\u00f6kulma.\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 62 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nKaupank\u00e4ynnin siirtyess\u00e4 internetiin, verkkokauppaan, liiketoiminnalla\r\non vastassa uusia haasteita. T\u00e4m\u00e4n uuden s\u00e4hk\u00f6isen markkinapaikan yhten\u00e4\r\nkeskeisen\u00e4 ongelmana on asiakkaiden kohteleminen yksil\u00f6llisesti, ja pitk\u00e4kestoisten\r\nasiakassuhteiden rakentaminen. Kuluttajaverkkokaupassa myyj\u00e4n ja\r\nasiakkaan v\u00e4lill\u00e4 tapahtuva kaupank\u00e4yntitilanne on nimitt\u00e4in ainutlaatuinen\r\nperinteiseen kaupantekoon n\u00e4hden, sill\u00e4 asiakkaana on aina el\u00e4v\u00e4 ihminen,\r\nmutta myyj\u00e4n\u00e4 on kuitenkin vain kylm\u00e4\u00e4 tekniikkaa. T\u00e4m\u00e4 ongelma koskettaa\r\nnykyp\u00e4iv\u00e4n s\u00e4hk\u00f6ist\u00e4 asiakkuudenhallintaa, eCRM:\u00e4\u00e4, ja ongelmaa tarkasteleva\r\ntutkimuskirjallisuus ehdottaa yhdeksi l\u00e4hestymistavaksi tuotteiden ja palvelujen\r\npersonointia. Personoinnin er\u00e4\u00e4ksi toteuttamismenetelm\u00e4ksi on tutkimuskirjallisuudella\r\ntarjota erilaisten suositteluj\u00e4rjestelmien k\u00e4ytt\u00e4mist\u00e4 verkkokaupan\r\nasiakkuudenhallinnassa.\r\nT\u00e4m\u00e4n tutkimuksen teht\u00e4v\u00e4n\u00e4 on selvitt\u00e4\u00e4 kirjallisuuskatsauksen avulla,\r\nmit\u00e4 on personointi s\u00e4hk\u00f6isess\u00e4 asiakkuudenhallinnassa ja miten se toteutuu\r\nerilaisten suositteluj\u00e4rjestelmien toiminnassa. Perusteellisen asiakkuudenhallintaa,\r\npersonointia ja suositteluj\u00e4rjestelmi\u00e4 k\u00e4sittelev\u00e4n taustaty\u00f6n avulla on t\u00e4m\u00e4n\r\nty\u00f6n tavoitteena arvioida erilaisia tutkimuskirjallisuudessa esiteltyj\u00e4 suositteluj\u00e4rjestelmi\u00e4\r\nja vastata kysymykseen, mit\u00e4 seikkoja hyv\u00e4n suositteluj\u00e4rjestelm\u00e4n\r\ntulisi ottaa huomioon personoinnin ja asiakkuudenhallinnan kannalta?\r\nKysymykseen vastaaminen toteutetaan tarkastelemalla suositteluj\u00e4rjestelmien\r\ntoimintaperiaatteita kirjallisuudesta l\u00f6ytyneen personointiprosessin kuvaamiseen\r\nkehitettyjen prosessimallien valossa.\r\nKeskeisen\u00e4 tuloksena t\u00e4ll\u00e4 ty\u00f6ll\u00e4 on todeta, ett\u00e4 monipuoliseen asiakasvuorovaikutukseen\r\npyrkiv\u00e4 ja t\u00e4t\u00e4 kautta kattavaa ja tarkkaa asiakasprofiilia\r\nmuodostava suositteluj\u00e4rjestelm\u00e4 on samalla my\u00f6s hyv\u00e4\u00e4 personointia toteuttava,\r\neli asiakasta yksil\u00f6llisesti kohteleva ja asiakkaasta uusia asioita oppiva,\r\nsuositteluj\u00e4rjestelm\u00e4.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-03-21T08:07:07Z\nNo. of bitstreams: 1\nSasu.Hartikainen ja Niko.Huttu.pdf: 603156 bytes, checksum: 3dcd55f0c744728bb3cb6559ba32b1ab (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-03-21T11:32:41Z (GMT) No. of bitstreams: 1\nSasu.Hartikainen ja Niko.Huttu.pdf: 603156 bytes, checksum: 3dcd55f0c744728bb3cb6559ba32b1ab (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-03-21T11:32:41Z (GMT). No. of bitstreams: 1\nSasu.Hartikainen ja Niko.Huttu.pdf: 603156 bytes, checksum: 3dcd55f0c744728bb3cb6559ba32b1ab (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "personointi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suositteluj\u00e4rjestelm\u00e4t", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suositteluj\u00e4rjestelm\u00e4t verkkokaupan asiakkuudenhallinnassa: personoinnin n\u00e4k\u00f6kulma", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201103211901", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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