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[{"key": "dc.contributor.author", "value": "Laitinen, Sanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-03-03T06:39:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-03-03T06:39:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26629", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Laitinen, Sanna Maria\nKuluttajak\u00e4ytt\u00e4ytyminen Internetiss\u00e4: Miten Internet vaikuttaa kuluttajan osto-p\u00e4\u00e4t\u00f6sprosessiin?\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2010, 36 s.\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\nOhjaajat: Salo, Markus, Sepp\u00e4nen, Ville\nKuluttajak\u00e4ytt\u00e4ytyminen on yksi markkinoinnin tutkituimmista alueista. Taloudelliset, teknologiset, kulttuuriset ja sosiaaliset tekij\u00e4t vaikuttavat esimerkiksi siihen, miten paljon ja miss\u00e4 kuluttaja ostaa, mutta niin tekev\u00e4t my\u00f6s kuluttajan omat mieltymykset ja persoonallisuus. Varsinainen ostop\u00e4\u00e4t\u00f6sprosessi etenee askelittain; t\u00e4ss\u00e4 tutkielmassa on tarkastelussa viisivaiheinen malli. Se koostuu ongelman eli tarpeen tunnistamisesta, tiedon etsinn\u00e4st\u00e4, vaihtoehtojen vertailusta, p\u00e4\u00e4t\u00f6ksest\u00e4 ostaa sek\u00e4 hankintaa seuraavasta arvioinnista.\nMiten Internet sitten vaikuttaa kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin? Verkkokaupank\u00e4ynnin suosio avaa kuluttajalle uusia mahdollisuuksia tuotteiden ja palveluiden vertailuun kuin my\u00f6s niiden l\u00f6yt\u00e4miseen. Vaihtoehtoja on todenn\u00e4k\u00f6isesti enemm\u00e4n kuin koskaan aiemmin ja niist\u00e4 on entist\u00e4 helpompi kommunikoida aiempaa suuremman kuluttajajoukon kanssa. Toisaalta kuluttajia huolestuttaa tietoturva ja yksityisyydensuoja kuin my\u00f6s informaation laatu. Lis\u00e4ksi tiedon etsiminen Internetiss\u00e4 ei automaattisesti tarkoita, ett\u00e4 my\u00f6s ostos tapahtuisi verkossa.\nT\u00e4m\u00e4 tutkielma toteutettiin kirjallisuuskatsauksena alan tieteellisiin aineistoihin. Jatkossa tarkastellaan l\u00e4hemmin, mit\u00e4 niiss\u00e4 kerrottiin osto- ja kuluttajak\u00e4ytt\u00e4ytymisest\u00e4 sek\u00e4 yksitt\u00e4isen kuluttajan ostop\u00e4\u00e4t\u00f6sprosessista Internetiss\u00e4. Tulosten pohjalta vaikuttaa, ett\u00e4 ostop\u00e4\u00e4t\u00f6sprosessi itsess\u00e4\u00e4n ei ole muuttunut mutta sill\u00e4 on kuitenkin Internetiss\u00e4 omat ominaispiirteens\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-03-03T05:41:25Z\nNo. of bitstreams: 1\nSanna.Laitinen.pdf: 649089 bytes, checksum: 017f0c2095cc652ec4298097b1c216a5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-03-03T06:39:11Z (GMT) No. of bitstreams: 1\nSanna.Laitinen.pdf: 649089 bytes, checksum: 017f0c2095cc652ec4298097b1c216a5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-03-03T06:39:11Z (GMT). No. of bitstreams: 1\nSanna.Laitinen.pdf: 649089 bytes, checksum: 017f0c2095cc652ec4298097b1c216a5 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostoprosessi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroninen kauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajak\u00e4ytt\u00e4ytyminen Internetiss\u00e4: Miten Internet vaikuttaa kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201103031848", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston <a href=\"https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema\">arkistoty\u00f6asemalta</a>.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "<br><br>The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival <a href=\"https://kirjasto.jyu.fi/collections/archival-workstation\">workstation</a> at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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