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[{"key": "dc.contributor.author", "value": "Varinen, Annina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-03-03T06:38:07Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-03-03T06:38:07Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26628", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Varinen, Annina\r\nKuluttajan luottamuksen saavuttaminen verkkokaupassa\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 26 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nT\u00e4m\u00e4n tutkielman tarkoituksena on tarkastella luottamusta verkkokaupan-k\u00e4ynniss\u00e4. Tarkastelussa keskityt\u00e4\u00e4n B2C, eli Business to Consumer -kauppaan, jossa osapuolina ovat verkkokauppayritys ja kuluttaja. Internetin k\u00e4ytt\u00f6 on viime vuosikymmenten aikana yleistynyt valtavasti ja sen my\u00f6t\u00e4 my\u00f6s s\u00e4hk\u00f6i-nen kaupank\u00e4ynti. Verkkokauppa on kuluttajille tehokas tapa hankkia hy\u00f6-dykkeit\u00e4, sill\u00e4 tuotetiedonhaku ja vertailujen tekeminen verkossa on eritt\u00e4in helppoa.\r\nS\u00e4hk\u00f6isess\u00e4 kauppaymp\u00e4rist\u00f6ss\u00e4 kuluttaja ei n\u00e4e myyj\u00e4\u00e4 eik\u00e4 tuotetta. Luottamuksen merkitys verkko-ostamisessa onkin ensisijaisen t\u00e4rke\u00e4, ja ilman luottamusta verkkokaupan on mahdotonta kehitty\u00e4. Verkkokaupan menestys riippuu pitk\u00e4lti siit\u00e4, kuinka se onnistuu saavuttamaan ja yll\u00e4pit\u00e4m\u00e4\u00e4n kulutta-jien luottamuksen. T\u00e4ss\u00e4 tutkielmassa esitell\u00e4\u00e4n tekij\u00f6it\u00e4, jotka lis\u00e4\u00e4v\u00e4t luotta-muksen tunnetta verkkokauppaa kohtaan.\r\nTutkielma on suoritettu kirjallisuuskatsauksena. Tiedonkeruuseen on k\u00e4y-tetty tieteellisi\u00e4 artikkeleita, kirjoja sek\u00e4 Internet-l\u00e4hteit\u00e4. Tutkielman tulos on, ett\u00e4 verkkokauppa voi viestitt\u00e4\u00e4 luotettavuuttaan monin eri tavoin. Ammatti-mainen sivusto, kuluttajien yksityisyydest\u00e4 huolehtiminen, luotettavien kol-mansien osapuolten k\u00e4ytt\u00f6, turvalliset maksutavat sek\u00e4 hyv\u00e4 maine ja vahva brandi ovat esimerkkej\u00e4 luottamusta lis\u00e4\u00e4vist\u00e4 tekij\u00f6ist\u00e4. Verkkokauppa voi saavuttaa kuluttajien luottamuksen my\u00f6s kommunikoimalla asiakkaiden kans-sa, tuotetakuiden tarjoamisella sek\u00e4 toiminnan l\u00e4pin\u00e4kyvyydell\u00e4.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-03-03T05:36:36Z\r\nNo. of bitstreams: 1\r\nAnnina.Varinen.pdf: 320714 bytes, checksum: c27028f7ca17431675ae6269104c4836 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-03-03T06:38:07Z (GMT) No. of bitstreams: 1\r\nAnnina.Varinen.pdf: 320714 bytes, checksum: c27028f7ca17431675ae6269104c4836 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-03-03T06:38:07Z (GMT). No. of bitstreams: 1\r\nAnnina.Varinen.pdf: 320714 bytes, checksum: c27028f7ca17431675ae6269104c4836 (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "s\u00e4hk\u00f6inen liiketoiminta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luottamus", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajan luottamuksen saavuttaminen verkkokaupassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201103031847", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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