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[{"key": "dc.contributor.author", "value": "Janhunen, Sallamaari", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-25T10:50:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-25T10:50:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26601", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Janhunen, Sallamaari\r\nPitk\u00e4n h\u00e4nn\u00e4n ilmeneminen verkkokaupank\u00e4ynniss\u00e4\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 26 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nT\u00e4ss\u00e4 tutkielmassa tarkastellaan pitk\u00e4n h\u00e4nn\u00e4n-ilmi\u00f6t\u00e4 verkkokaupank\u00e4ynnin osana. Pitk\u00e4ll\u00e4 h\u00e4nn\u00e4ll\u00e4 tarkoitetaan useimmille asiakkaille tuntemattomia markkinaraon tuotteita, joista yritys saa hittituotteiden ohella varteenotettavia tuloja. Tutkielma on toteutettu kirjallisuuskatsauksena hy\u00f6dynt\u00e4en erilaisia ajankohtaisia informaatioteknologian- ja markkinoinnin -alan kirjallisuusl\u00e4htei-t\u00e4. Tutkielmassa tarkastellaan pitk\u00e4\u00e4 h\u00e4nt\u00e4\u00e4 k\u00e4sitteen\u00e4 ja m\u00e4\u00e4ritell\u00e4\u00e4n sen omi-naispiirteet. Pitk\u00e4\u00e4 h\u00e4nt\u00e4\u00e4 tarkastellaan verkkokaupank\u00e4ynniss\u00e4 esiintyv\u00e4n\u00e4 ilmi\u00f6n\u00e4 media- ja viihdeteollisuudessa tehtyjen havaintojen perusteella. Tut-kielma on kirjoitettu yritykselt\u00e4 asiakkaalle -n\u00e4k\u00f6kulmasta ja markkinaraon tuotteiden tarkastelu on toteutettu vertaamalla niit\u00e4 hittituotteisiin ja vain fyy-sisill\u00e4 markkinoilla myyt\u00e4viin tuotteisiin.\r\nInternet jakelukanavana on muokannut kuluttajien kulutusk\u00e4ytt\u00e4ytymist\u00e4 ja siirt\u00e4nyt kuluttajien informaationl\u00e4hteet Internetiin fyysisen julkaistun median sijaan. Erityisesti web 2.0-teknologiat, kulutustottumusten muutokset, madal-tuneet tuotantokustannukset ja tuotantov\u00e4lineiden demokratisoitu luonne toi-mivat mahdollistavina tekij\u00f6in\u00e4 pitk\u00e4n h\u00e4nn\u00e4n taustalla. Sek\u00e4 yritykset ett\u00e4 ku-luttajat hy\u00f6tyv\u00e4t rahallisesti markkinaraon tuotteiden tarjonnasta. Internet-teknologioista erityisesti suosittelu- ja personointiteknologiat vaikuttavat markkinaraon tuotteiden n\u00e4kyvyyteen ja kannattavuuteen. Erilaiset seikat, ku-ten maantieteellinen erist\u00e4ytyneisyys ja valtavirrasta poikkeavat mieltymykset, lis\u00e4\u00e4v\u00e4t markkinaraon tuotteiden kysynt\u00e4\u00e4.\r\nKatsauksessa selvisi, ett\u00e4 markkinaraon tuotteille on selv\u00e4sti kysynt\u00e4\u00e4, ja yh\u00e4 useammat verkkokaupat hy\u00f6dynt\u00e4v\u00e4t nykyisin pitk\u00e4n h\u00e4nn\u00e4n strategioita. Eri-tyisesti Internet-teknologioilla on suuri vaikutus markkinaraon tuotteiden n\u00e4-kyvyyteen. Pitk\u00e4\u00e4n h\u00e4nt\u00e4\u00e4n vaikuttavat tekij\u00e4t eiv\u00e4t kuitenkaan ole yksiselittei-si\u00e4 ja niiden vaikutuksista on paljon eri\u00e4vi\u00e4 n\u00e4kemyksi\u00e4.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-02-25T10:47:23Z\nNo. of bitstreams: 1\nSallamaari.Janhunen.pdf: 511901 bytes, checksum: dcbddc1b6d0d465861e6875138440798 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-02-25T10:50:18Z (GMT) No. of bitstreams: 1\nSallamaari.Janhunen.pdf: 511901 bytes, checksum: dcbddc1b6d0d465861e6875138440798 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-25T10:50:18Z (GMT). No. of bitstreams: 1\nSallamaari.Janhunen.pdf: 511901 bytes, checksum: dcbddc1b6d0d465861e6875138440798 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "pitk\u00e4 h\u00e4nt\u00e4", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "web 2.0", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinaraon tuotteet", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hittituotteet", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Internet-teknologiat", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pitk\u00e4n h\u00e4nn\u00e4n ilmeneminen verkkokaupank\u00e4ynniss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201102251823", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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