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[{"key": "dc.contributor.author", "value": "Heiskanen, Tomi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-24T05:34:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-24T05:34:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26588", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Heiskanen, Tomi\r\nVerkkokaupan konversion haasteet kuluttajaverkkokaupassa\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 27 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma\r\nOhjaaja: Salo, Markus\r\nTutkielman tarkoituksena oli tutkia ja j\u00e4sent\u00e4\u00e4 kuluttajaverkkokaupan\r\nkonversion haasteita eli tekij\u00f6it\u00e4, jotka vaikuttavat negatiivisesti konversioon\r\nvierailijasta ostajaksi verkkokaupassa. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin kirjallisuuskatsausta.\r\nAihealueesta on valtavasti kirjallisuutta, mutta tutkimus on\r\np\u00e4\u00e4osin keskittynyt vain johonkin tiettyyn konversion haasteeseen, eik\u00e4\r\nkokoavaa tutkimusta juurikaan ole.\r\nT\u00e4m\u00e4 tutkimus osoitti, ett\u00e4 verkkokaupan konversioon vaikuttaa negatiivisesti\r\nhuomattava m\u00e4\u00e4r\u00e4 erilaisia syit\u00e4. Tutkielmassa koottiin konversion haasteita ja\r\nniiden jaottelemiseksi esitettiin uusi malli. Mallissa haasteet ryhmiteltiin\r\nkolmeen p\u00e4\u00e4ryhm\u00e4\u00e4n: luottamukseen, k\u00e4ytt\u00f6kokemukseen ja ostamisen\r\nesteisiin liittyviin syihin. Tutkimuksessa ilmeni my\u00f6s, ett\u00e4 luottamus on\r\nkonversion kannalta avainasemassa. Havainto selittyy elektronisen liiketoiminnan\r\nerityispiirteill\u00e4 sek\u00e4 kuluttajak\u00e4ytt\u00e4ytymisen eroilla verkon ja\r\nreaalimaailman v\u00e4lill\u00e4. Tutkimuksessa havaittiin, ett\u00e4 luottamusta heikent\u00e4v\u00e4t\r\nkuluttajan huolet liittyen yksityisyyteen, turvallisuuteen ja moninaisiin uhkiin,\r\nkuten rikollisuuteen verkossa. K\u00e4ytt\u00f6kokemus on haasteiden toinen p\u00e4\u00e4ryhm\u00e4.\r\nSiihen liittyvi\u00e4 konversion haasteita ovat muiden muassa huono k\u00e4ytett\u00e4vyys ja\r\nkehno asiakaspalvelu. Negatiivinen k\u00e4ytt\u00f6kokemus verkkokaupasta heikent\u00e4\u00e4\r\nsen konversiota, koska vierailijan on siirtymiskustannusten puuttuessa helppo\r\nvaihtaa kaupasta toiseen. Kolmanteen, ostamisen esteet k\u00e4sitt\u00e4v\u00e4\u00e4n ryhm\u00e4\u00e4n\r\nkuuluvat tekij\u00e4t, jotka est\u00e4v\u00e4t vierailijaa ostamasta verkkokaupasta. T\u00e4llaisia\r\nsyit\u00e4 voivat olla esimerkiksi korkeat toimituskulut tai saatavuusongelmat.\r\nTutkielmassa p\u00e4\u00e4teltiin, ett\u00e4 konversion haasteet ovat erilaisia niin laajuuden,\r\nvakavuuden kuin keston puolesta. Tutkielman tekemisen aikana k\u00e4vi ilmi, ett\u00e4\r\ntieteellisell\u00e4 tutkimuskent\u00e4ll\u00e4 on tilaa sek\u00e4 uudelle ett\u00e4 jatkotutkimukselle\r\naihealueelta.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-02-23T05:42:15Z\nNo. of bitstreams: 1\nTomi.Heiskanen.pdf: 290264 bytes, checksum: 026e2b9e671f932e00eb0b9f75ee489b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-02-24T05:34:46Z (GMT) No. of bitstreams: 1\nTomi.Heiskanen.pdf: 290264 bytes, checksum: 026e2b9e671f932e00eb0b9f75ee489b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-24T05:34:46Z (GMT). No. of bitstreams: 1\nTomi.Heiskanen.pdf: 290264 bytes, checksum: 026e2b9e671f932e00eb0b9f75ee489b (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "konvertointi", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokaupan konversion haasteet kuluttajaverkkokaupassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201102231803", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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