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[{"key": "dc.contributor.author", "value": "Tolvanen, Paula", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-23T16:01:32Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-23T16:01:32Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1149412", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26584", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kilpailuedun saavuttaminen k\u00e4y yritysmaailmassa jatkuvasti haasteellisemmaksi, sill\u00e4 yritysten v\u00e4linen kilpailu on entist\u00e4 kovempaa, ja kilpailijoiden suuri m\u00e4\u00e4r\u00e4 tekee erottautumisen vaikeammaksi. Lis\u00e4ksi asiakkaista on tullut entist\u00e4 vaativampia, koska heill\u00e4 on entist\u00e4 hallussaan enemm\u00e4n tiet\u00e4myst\u00e4 ja vaihtoehtoja palveluntarjoajan valintaa varten. N\u00e4in ollen menestyv\u00e4n yrityksen on nykyp\u00e4iv\u00e4n\u00e4 tunnistamisen lis\u00e4ksi my\u00f6s tunnettava asiakkaansa ja tiedett\u00e4v\u00e4 heid\u00e4n ostop\u00e4\u00e4t\u00f6kseens\u00e4 vaikuttavat asiat voidakseen vaikuttaa markkinoida tehokkaasti.\n\nT\u00e4m\u00e4 tutkimus tarkastelee kolmea asiakkaan ostop\u00e4\u00e4t\u00f6kseen keskeisesti liittyv\u00e4\u00e4 k\u00e4sitett\u00e4: Tutkimuksen tavoitteena on selvitt\u00e4\u00e4 asiakkaan ennen ostohetke\u00e4 kokeman riskin vaikutusta h\u00e4nen kokemaansa arvoon ja tyytyv\u00e4isyyteen. Lis\u00e4ksi tutkimus selvitt\u00e4\u00e4, miten koettu arvo vaikuttaa asiakkaan tyytyv\u00e4isyyteen, ja mist\u00e4 ulottuvuuksista n\u00e4m\u00e4 kolme eri k\u00e4sitett\u00e4 muodostuvat.\n\nKoettua riski\u00e4, arvoa ja tyytyv\u00e4isyytt\u00e4 tutkitaan empiirisesti autoalan palvelukontekstissa. Tutkimuksen aineisto ker\u00e4ttiin kvantitatiivisesti s\u00e4hk\u00f6isen kyselylomakkeen avulla, ja saatu aineisto analysoitiin tilastollisten menetelmien ja tunnuslukujen avulla. Aineistosta muodostettiin rakenneyht\u00e4l\u00f6malli, jonka avulla testattiin kirjallisuuden pohjalta tehtyj\u00e4 hypoteeseja k\u00e4sitteiden v\u00e4lisist\u00e4 suhteista.\n\nEmpiirisen tutkimuksen pohjalta voitiin todeta, ett\u00e4 tutkimus tuki osittain kirjallisuudesta muodostettuja hypoteeseja: koetun riskin havaittiin vaikuttavan koettuun arvoon ja tyytyv\u00e4isyyteen negatiivisesti, kuten kirjallisuudessakin on todettu. Lis\u00e4ksi koetun arvon havaittiin vaikuttavan tyytyv\u00e4isyyteen sit\u00e4 lis\u00e4\u00e4v\u00e4sti. \n\nTutkimuksessa ei voitu vahvistaa kaikkia kirjallisuudessa esitettyj\u00e4 malleja koetun riskin,arvon ja tyytyv\u00e4isyyden eri ulottuvuuksista, sill\u00e4 vain osa niist\u00e4 l\u00f6ydettiin. Tutkimuksen tulokset osoittavat, ett\u00e4 koettu riski muodostuu autoalan palvelukonseptissa toiminnallisesta, sosiaalisesta ja aikaan sek\u00e4 rahaan liittyv\u00e4st\u00e4 riskist\u00e4. Koetun arvon ulottuvuudet puolestaan ovat sosiaalinen arvo, rahallinen arvo ja maine. Lis\u00e4ksi tyytyv\u00e4isyydelle l\u00f6ydettiin kahden ulottuvuuden sijaan vain yksi ulottuvuus.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Paula Tolvanen (pairtolv) on 2011-02-23 16:01:30.007896. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-02-23T16:01:32Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201102231808.pdf: 2265666 bytes, checksum: 5f506ba3caa65a463795c1c2e04d1a21 (MD5)\nlicense.html: 5005 bytes, checksum: c7cd9c3b29e40328e8b9278fab14876a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-23T16:01:32Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201102231808.pdf: 2265666 bytes, checksum: 5f506ba3caa65a463795c1c2e04d1a21 (MD5)\nlicense.html: 5005 bytes, checksum: c7cd9c3b29e40328e8b9278fab14876a (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Koettu arvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "koettu riski", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakastyytyv\u00e4isyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "autoala", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Koetun riskin vaikutus asiakkaan kokemaan arvoon ja tyytyv\u00e4isyyteen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201102231808", 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